Crisp & Green
Food & Beverage · Fast Casual
Description
What is Crisp & Green?
At the heart of Crisp & Green's success is their unwavering commitment to fresh, high-quality ingredients and made-from-scratch dressings that transform everyday salads into crave-worthy meals. Their menu features an impressive array of signature bowls, from the popular Bold & Buffalo to the innovative Thai-inspired offerings, alongside customizable options that cater to various dietary preferences, including vegan, gluten-free, and protein-packed choices.
What sets Crisp & Green apart is their modern, welcoming atmosphere and exceptional customer service. Their bright, contemporary spaces provide the perfect setting for health-conscious diners seeking a quick, satisfying meal. The brand has cultivated a loyal following through their consistent delivery of fresh, flavorful food and their ability to make healthy eating both accessible and enjoyable.
Beyond just serving meals, Crisp & Green has positioned itself as a lifestyle brand that promotes overall wellness and community engagement. Their locations often become neighborhood favorites, drawing regular customers who appreciate the perfect balance of health, taste, and convenience. With a robust digital ordering system and efficient operations, they've mastered the art of delivering fresh, customized meals quickly without sacrificing quality or customer experience.
- Chef-crafted scratch-made daily menu items
- Premium health-focused dining positioning
- Strong unit revenue performance
- Growing wellness market segment
- Functional smoothie innovation leadership
- Community-focused brand movement approach
Location Analysis
Where Crisp & Green wins
The franchise's strong average rating of 4.39 across numerous customer reviews indicates consistent operational excellence and market acceptance. Their Minneapolis locations particularly demonstrate the concept's strength in established markets.
Market positioning reveals a focus on health-conscious urban and suburban areas with strong demographic alignment for fast-casual healthy dining. The brand shows particular success in markets with high concentrations of millennials and health-focused consumers, suggesting optimal locations near business districts, fitness centers, and upper-middle-income residential areas.
Growth opportunities exist in untapped major metropolitan markets, particularly in the Northeast and West Coast. Ideal locations should target areas with median household incomes above $75,000, strong daytime population density, and proximity to health-focused retail clusters. The brand's successful expansion from its Minnesota base into diverse markets like Texas and Florida demonstrates adaptability to different regional preferences while maintaining consistent quality.
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Financial Analysis
The numbers behind Crisp & Green
The health food restaurant sector benefits from strong consumer trends toward wellness and clean eating, particularly among affluent demographics willing to pay premium prices for quality ingredients. The reported gross revenue of $1,487,056 substantially exceeds sub-sector averages of $696,569, suggesting strong unit-level performance despite higher investment requirements.
As a relatively young franchise established in 2016 with 46 units, Crisp & Green represents an emerging brand with moderate system maturity. While this offers ground-floor growth opportunities, it also presents inherent risks associated with newer franchise systems including limited operational history and developing brand recognition.
Ideal investors should possess substantial liquid capital and restaurant industry experience, given the operational complexity of scratch-made food preparation and premium service standards. The brand's focus on functional ingredients and chef-crafted offerings requires sophisticated operational management. Multi-unit development opportunities may appeal to experienced restaurant operators seeking to capitalize on the growing wellness dining segment. Prospective franchisees should thoroughly review the FDD and conduct comprehensive due diligence before investment.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $886,028 to $1,444,038. The midpoint $1,165,033 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Crisp & Green has an average gross revenue of $1M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Crisp & Green's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Crisp & Green franchise typically ranges between $886,028.00 and $1,444,038.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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