D1
Fitness · Fitness Studios
Description
What is D1?
What sets D1 apart is its elite training methodology derived from Division 1 collegiate strength and conditioning programs. Their comprehensive 5-Star Training Program has produced impressive results, helping train over 100 NFL Draft picks and more than 3,000 collegiate athletes. The franchise offers age-appropriate programs designed to build both physical prowess and confidence, particularly in their youth programs starting from age 7.
Each D1 location features specialized facilities staffed by expert coaches who provide personalized attention in various training formats, including one-on-one sessions, small group training, family workouts, and semi-private training. The supportive, team-oriented atmosphere creates an environment where members feel motivated and encouraged to reach their full potential.
At D1, they redefine the term 'athlete' to include anyone dedicated to their sport or fitness journey. This inclusive philosophy, combined with their results-driven approach, has earned endorsements from sports legends like Peyton Manning, Jason Witten, and LaDainian Tomlinson. The franchise maintains exceptionally high cleanliness standards and fosters a community atmosphere where members become part of the D1 family.
Whether you're a parent seeking athletic development for your child, an adult looking to transform your fitness level, or an athlete aiming to enhance your performance, D1 Training provides the expertise, facilities, and support system needed to achieve your goals.
- Division 1 strength and conditioning methodology
- Dual-market training for youth (ages 7-18) and adults
- Over 20 years of operational experience since 2001
- Athletic performance specialization with structured programming
- Expert coaching with emphasis on proper technique and safety
- Revenue performance at 182% of fitness studio sub-sector average
Location Analysis
Where D1 wins
The franchise maintains a notable concentration in major fitness markets like California and Florida, suggesting successful penetration in highly competitive environments. The balanced distribution between high-population coastal states and strong Midwest presence indicates adaptability to various market conditions and demographics.
Ideal locations for D1 typically feature proximity to affluent suburban areas with active lifestyle demographics, particularly in communities with strong youth sports programs and health-conscious populations. The franchise shows particular success in medium to large metropolitan areas where there's a blend of residential and commercial development.
Significant expansion opportunities exist in the Northeast and Mountain regions, where current presence is limited. The franchise's proven success in diverse markets suggests potential for growth in underserved states, particularly those with similar demographics to existing successful locations.
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Financial Analysis
The numbers behind D1
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $161,750 to $711,123. The midpoint $436,437 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, D1 has an average gross revenue of $716K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for D1's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a D1 franchise typically ranges between $161,750.00 and $711,123.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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