Experimax

Experimax

Information based on 2021 FDD

Retail · Other Retail Businesses

Investment min
$146K
Total: $146K–$276K
Avg gross revenue
$420K
Unit-level, 2021
Franchise fee
$50K
Per current disclosure
Royalty
6%
of gross revenue
Locations
69
Franchising since 2014

Description

What is Experimax?

Experimax is a specialized retail franchise that has revolutionized the technology repair and resale industry since 2009. As a leader in Apple product repairs, upgrades, and sales, Experimax offers a unique blend of services that cater to the ever-growing market of Apple device users. The franchise has built its reputation on providing expert repairs, quality refurbished products, and exceptional customer service across its locations.

What sets Experimax apart is its comprehensive approach to technology solutions. Their certified technicians specialize in repairing and upgrading Apple products, including MacBooks, iMacs, iPads, and iPhones, often at a fraction of the cost of traditional Apple stores. The business model includes not just repairs, but also the buying, selling, and trading of pre-owned Apple devices, creating a sustainable ecosystem that benefits both consumers and the environment.

The franchise has garnered widespread recognition for its commitment to customer satisfaction, with locations consistently receiving praise for their quick turnaround times, transparent pricing, and knowledgeable staff. Experimax technicians are known for going above and beyond, often providing free diagnostics and helpful advice to customers. This customer-first approach has helped establish Experimax as a trusted alternative to manufacturer service centers.

For entrepreneurs, Experimax offers the opportunity to tap into the lucrative technology repair market while being backed by a proven business model and comprehensive training system. With the continuing growth of Apple product usage and increasing consumer demand for cost-effective repair solutions, Experimax positions itself as a smart choice for both customers and franchise owners alike.
  • 15+ years proven business model
  • Multi-revenue stream business approach
  • Lower barrier technology sector entry
  • Growing refurbished electronics market
  • Diversified repair and sales services
  • Established operational systems infrastructure

Location Analysis

Where Experimax wins

Experimax demonstrates a strategic East Coast-focused presence across multiple states, showing particular strength in the Mid-Atlantic region. The brand maintains a strong presence in Virginia and Maryland, with notable market penetration in Ohio, Texas, and Florida. This distribution suggests a successful market penetration strategy in affluent suburban areas with strong tech-oriented demographics.

The franchise's impressive 4.73 average rating across thousands of customer reviews indicates strong operational execution and market fit, particularly in tech-savvy communities. The significant concentration in the Virginia/Maryland corridor suggests successful positioning near government and technology centers, leveraging high-income demographics and strong device ownership rates.

Ideal locations for Experimax franchises typically include middle to upper-income suburban areas with high concentrations of professionals, students, and small businesses. Key success factors include proximity to retail centers, universities, and business districts with high foot traffic. Significant expansion opportunities exist in underserved markets, particularly in the Northeast and West Coast, where similar demographics and tech adoption rates suggest strong growth potential.

Prospective franchisees should focus on locations with median household incomes above $75,000, strong presence of educational institutions, and robust small business communities. Shopping centers near major thoroughfares with complementary retailers have proven particularly successful for existing units.
Total US locations
69
Franchise units
69
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Experimax

Avg gross revenue$419,901
Investment range$146,339 – $275,979
Investment midpoint$211,159
Brand fund1%
Royalty6%
Franchise fee$49,500
Min. net worth
Min. liquid capital
Experimax presents an accessible entry point into the technology retail sector with investment requirements of $146,339 - $275,979, positioning it as a lower-barrier opportunity compared to the sub-sector average of $453,266 - $715,998. This entry-level investment structure makes it attractive for first-time franchisees or those seeking technology sector exposure without premium capital commitments.

The technology repair and refurbished device market benefits from strong consumer demand driven by device upgrade cycles and cost-conscious purchasing behavior. With consumers increasingly seeking affordable alternatives to new devices, the refurbished electronics market continues expanding, supported by environmental sustainability trends and economic pressures.

Established in 2009 with 69 units, Experimax demonstrates moderate system maturity and steady growth over 15+ years. This operational history suggests proven business model viability, though the relatively modest unit count indicates opportunities for market expansion and brand development.

The franchise's multi-revenue stream approach - combining device sales, repairs, and trade-ins - provides operational diversification within a single location. However, the technology retail sector requires staying current with rapidly evolving products and repair techniques, demanding ongoing training and inventory management expertise.

Ideal investors should possess strong customer service orientation and basic technical aptitude, with sufficient working capital beyond initial investment for inventory and operational expenses. The business model suits owner-operators in markets with high smartphone and tablet penetration. Prospective franchisees should carefully review the FDD and conduct thorough due diligence regarding territory rights and ongoing support structures.
Did you know? Did you know that starting an Experimax franchise - your gateway to the booming pre-owned Apple device market - requires a total investment between $146,339 and $275,979, which includes the $49,500 franchise fee plus all the essential startup costs to launch your tech retail store in this rapidly growing industry where consumers are increasingly seeking affordable, certified Apple products?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$146K–$276K
Most common
$146,339
Minimum
$211,159
Midpoint
$275,979
Maximum

Per FDD Item 7, total initial investment ranges from $146,339 to $275,979. The midpoint $211,159 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$500K$400K$300K$200K$100KN/A
$420K
2019
2020
2021
Avg
$140K
YOY change (2020 -> 2021)

According to Item 19 of the Franchise Disclosure Document, Experimax has an average gross revenue of $420K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-32% YoY
1501209060300
2016
2017
2018
2019
2020
2021
69 units open as of 2021 FDD-32 in last 12 mo

2021 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Experimax's 2021 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2021 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Experimax franchise typically ranges between $146,339.00 and $275,979.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2021. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Experimax
Experimax
$420K avg revenue · 69+ US franchises

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