Fish & Things Poke Bar

Fish & Things Poke Bar

Information based on 2023 FDD

Food & Beverage · Fast Casual

Investment min
$439K
Total: $439K–$643K
Avg gross revenue
$2M
Unit-level, 2023
Franchise fee
$35K
Per current disclosure
Royalty
6%
of gross revenue
Locations
1
Franchising since 2021

Description

What is Fish & Things Poke Bar?

Fish & Things Poke Bar represents an exciting new entry into the rapidly growing fast-casual dining segment, bringing the fresh and vibrant flavors of Hawaiian-inspired poke bowls to health-conscious consumers. Launched in 2021, this innovative concept combines the convenience of quick-service dining with the premium quality of fresh seafood and wholesome ingredients.

At Fish & Things Poke Bar, customers can create their own customizable bowls, choosing from a variety of sustainably sourced fish, fresh vegetables, and signature sauces. The menu caters to diverse dietary preferences, including vegetarian and gluten-free options, making it an inclusive dining destination for all food lovers.

The restaurant's modern, clean aesthetic and efficient service model appeals to urban professionals, fitness enthusiasts, and food-savvy consumers seeking nutritious, flavorful meals. The business model emphasizes freshness, quality, and customization, setting it apart from traditional fast-food offerings.

As a franchise opportunity, Fish & Things Poke Bar provides comprehensive training and support to help franchisees master the art of poke preparation and business operations. The streamlined kitchen design and simplified food preparation processes make it an attractive option for entrepreneurs entering the restaurant industry.

With the growing consumer demand for healthy, convenient dining options and the rising popularity of Asian-fusion cuisine, Fish & Things Poke Bar is positioned to capture a significant share of the fast-casual market. The concept offers franchisees the chance to be part of an emerging brand in the dynamic food service industry while delivering fresh, nutritious meals to their communities.
  • Trendy poke bowl concept capitalizing on health food trends
  • Fresh, customizable menu offerings with premium ingredients
  • Strong revenue performance exceeding fast-casual averages
  • Ground-floor franchise opportunity in emerging system
  • Targets growing health-conscious consumer demographic
  • Mid-tier investment range accessible to qualified investors

Location Analysis

Where Fish & Things Poke Bar wins

Fish & Things Poke Bar represents an emerging opportunity in the fast-casual poke segment, currently operating as a developing brand with an early-stage corporate presence. As a nascent brand founded in 2021, the concept is positioned for first-mover advantage in many untapped markets across the United States. The ideal location profile for Fish & Things Poke Bar aligns with urban and suburban areas featuring high concentrations of health-conscious consumers, strong daytime population density, and proximity to office complexes or retail centers. Target demographics include millennials and Gen Z professionals with disposable income and preference for fresh, customizable dining options. Given the growing popularity of poke bowls and healthy fast-casual concepts, particularly in coastal markets and metropolitan areas, there are significant expansion opportunities in regions with demonstrated demand for similar concepts. Key success factors for potential locations include areas with median household incomes above $75,000, strong lunch traffic, and established food delivery infrastructure. While the brand's limited operating history presents some risk, it also offers early franchisees the opportunity to secure prime territories in high-potential markets. Prospective franchisees should focus on locations with substantial daytime population within a 3-mile radius, high visibility storefronts, and proximity to complementary lifestyle retailers.
Total US locations
1
Franchise units
N/A
Corporate locations
1
Avg. sq. footage
N/A
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Financial Analysis

The numbers behind Fish & Things Poke Bar

Avg gross revenue$2,104,557
Investment range$439,100 – $642,600
Investment midpoint$540,850
Brand fund2%
Royalty6%
Franchise fee$35,000
Min. net worth
Min. liquid capital
Fish & Things Poke Bar requires an investment of $439,100 to $642,600, positioning it as a mid-tier opportunity within the fast-casual segment. The investment range sits slightly above the sub-sector's average minimum of $406,514 but well below the maximum threshold of $894,151, making it accessible to qualified investors seeking premium positioning without excessive capital requirements.

The poke segment capitalizes on growing consumer demand for healthy, customizable dining options, particularly among health-conscious millennials and Gen Z demographics. Fast-casual concepts benefit from higher average transaction values compared to quick-service restaurants while maintaining operational efficiency. The single operational unit reports gross revenue of $2,104,557, which substantially exceeds the sub-sector average of $696,569, though this performance should be evaluated carefully given the limited operational history since 2021.

As an emerging franchise with one operational unit, Fish & Things represents early-stage investment risk and opportunity. The limited operational history requires careful evaluation of the franchisor's restaurant industry experience and system development capabilities. Early franchisees may benefit from ground-floor positioning but should consider the inherent risks of unproven franchise infrastructure and the need for comprehensive due diligence given the system's early development stage.
Did you know? Starting your own Fish & Things Poke Bar franchise - bringing fresh, Hawaiian-style poke bowls to your community - requires a total investment between $439,100 and $642,600, which includes the $35,000 franchise fee plus all equipment, buildout, and working capital needed to launch your healthy fast-casual restaurant.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$439K–$643K
Most common
$439,100
Minimum
$540,850
Midpoint
$642,600
Maximum

Per FDD Item 7, total initial investment ranges from $439,100 to $642,600. The midpoint $540,850 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$3M$2M$2M$1M$500KN/A
$1M
$2M
$2M
2021
2022
2023
Avg
$2M
YOY change (2022 -> 2023)
+7%

According to Item 19 of the Franchise Disclosure Document, Fish & Things Poke Bar has an average gross revenue of $2M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

0% YoY
211100
2018
2019
2020
2021
2022
2023
1 units open as of 2023 FDD

2023 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Fish & Things Poke Bar's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2023 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Fish & Things Poke Bar franchise typically ranges between $439,100.00 and $642,600.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Fish & Things Poke Bar
Fish & Things Poke Bar
$2M avg revenue · 0+ US franchises

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