Grabbagreen

Grabbagreen

Information based on 2023 FDD

Food & Beverage · Fast Casual

Investment min
$266K
Total: $266K–$572K
Avg gross revenue
N/A
Unit-level, 2023
Franchise fee
$16K–$30K
Per current disclosure
Royalty
6%
of gross revenue
Locations
7
Franchising since 2015

Description

What is Grabbagreen?

Grabbagreen stands at the forefront of the health-conscious fast-casual revolution, offering a fresh alternative to traditional quick-service restaurants. Founded in 2013, this innovative franchise has carved out a distinctive niche by combining the convenience of fast food with the benefits of clean, whole-food ingredients.

The concept resonates strongly with today's health-conscious consumers who refuse to compromise between convenience and nutrition. Grabbagreen's menu features an array of superfood-based bowls, fresh-pressed juices, smoothies, and acai cups, all crafted to provide maximum nutritional value without sacrificing flavor. Each item is prepared fresh to order, using organic ingredients whenever possible, and can be customized to accommodate various dietary preferences and restrictions.

What sets Grabbagreen apart is their commitment to 'Eat Clean, Eat Better' philosophy, which extends beyond just serving healthy food. The brand emphasizes transparency in their ingredient sourcing and preparation methods, helping customers make informed choices about their nutrition. Their modern, eco-friendly restaurant design creates an inviting atmosphere that appeals to health-conscious professionals, families, and fitness enthusiasts alike.

For franchise owners, Grabbagreen offers a unique opportunity to tap into the rapidly growing healthy fast-casual market segment. The brand provides comprehensive training programs and operational support, enabling franchisees to effectively serve their communities while building a sustainable business. With a scalable business model and strong brand identity, Grabbagreen positions itself as a leader in the evolution of quick-service dining towards healthier, more sustainable options.
  • Lower investment than sector average
  • Health-focused fast-casual positioning
  • Emerging brand territory opportunities
  • Wellness trend market alignment
  • Accessible entry-level investment threshold
  • Clean eating consumer demand focus

Location Analysis

Where Grabbagreen wins

Grabbagreen, established in 2013, maintains a select presence in the fast-casual health food sector. While specific state distribution data indicates limited current market coverage, and performance metrics such as ratings and reviews are not accessible, the brand's focused footprint suggests significant untapped market potential.

The franchise's concentrated presence presents opportunities for strategic expansion. Grabbagreen's business model typically aligns with areas featuring health-conscious consumers, above-average household incomes, and strong daytime population density. Ideal location characteristics include: - Dense populations of health-conscious consumers aged 25-54 - Median household incomes above $75,000 - Strong lunch crowd from nearby office complexes - High foot traffic areas with complementary wellness businesses - Markets with demonstrated demand for healthy fast-casual options

While the current modest unit count allows for extensive territory availability, it also indicates the brand is in early growth stages. Given the emerging state of geographic coverage, prospective franchisees have significant flexibility in market selection, though they should note the brand's limited operational history and regional presence. Future expansion opportunities may exist in metropolitan areas and affluent suburban communities, pending market validation and brand development.
Total US locations
7
Franchise units
7
Corporate locations
0
Avg. sq. footage
N/A
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Financial Analysis

The numbers behind Grabbagreen

Avg gross revenueN/A
Investment range$266,000 – $572,075
Investment midpoint$419,038
Brand fund1%
Royalty6%
Franchise fee$16,000–$30,000
Min. net worth
Min. liquid capital
Grabbagreen's investment range of $266,000 - $572,075 positions it as an accessible entry point in the fast-casual segment, requiring significantly lower capital than the sub-sector average of $406,514 - $894,151. This competitive investment threshold makes it attractive for first-time franchisees or those seeking portfolio diversification without premium capital requirements.

The fast-casual sector continues experiencing robust growth, driven by consumer demand for healthier, convenient dining options. Grabbagreen operates in the expanding health-focused segment, capitalizing on wellness trends and clean eating preferences that show sustained market momentum.

With only 7 units since 2013, Grabbagreen represents an emerging franchise system with limited operational history. This early-stage positioning offers potential territory advantages but requires careful evaluation of franchisor infrastructure and support capabilities. The small unit count may indicate either selective growth strategy or market penetration challenges.

Prospective investors should consider the brand's developmental stage when assessing territory rights and market protection. The lower investment requirement may appeal to operators seeking manageable operational complexity, though system maturity and brand recognition remain developing assets.

Ideal candidates likely include health-conscious entrepreneurs with $150,000-200,000 liquid capital and restaurant or retail experience. Markets with health-focused demographics and higher disposable income would provide optimal positioning. The accessible investment level suits investors seeking fast-casual exposure without premium brand premiums.

Potential franchisees must thoroughly review the Franchise Disclosure Document and conduct comprehensive due diligence, particularly regarding system support infrastructure and growth trajectory validation.
Did you know? Did you know that launching your own Grabbagreen healthy fast-casual restaurant franchise requires a total investment between $266,000 and $572,075, which covers everything from the franchise fee and kitchen equipment to build-out costs and working capital needed to bring fresh, nutritious meals to your community?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$266K–$572K
Most common
$266,000
Minimum
$419,038
Midpoint
$572,075
Maximum

Per FDD Item 7, total initial investment ranges from $266,000 to $572,075. The midpoint $419,038 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

-46% YoY
3024181260
2016
2017
2018
2019
2020
2021
2022
2023
7 units open as of 2023 FDD-6 in last 12 mo

2023 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Grabbagreen's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2023 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Grabbagreen franchise typically ranges between $266,000.00 and $572,075.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Grabbagreen
Grabbagreen
N/A avg revenue · 7+ US franchises

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