GREEN + THE GRAIN
Food & Beverage · Casual Dining
Description
What is GREEN + THE GRAIN?
At the heart of GREEN + THE GRAIN's concept is a commitment to serving fresh, high-quality ingredients transformed into creative, satisfying meals. The restaurant's menu features an array of customizable salads, grain bowls, and wholesome wraps that cater to various dietary preferences, including vegetarian, vegan, and gluten-free options.
What sets GREEN + THE GRAIN apart is their dedication to reimagining quick-service dining without compromising on quality or taste. Each location features a bright, modern aesthetic that creates an inviting atmosphere for both lunch crowds and health-conscious diners. Their efficient service model allows customers to enjoy nutritious, chef-crafted meals without sacrificing their busy schedules.
The brand has successfully established itself in urban markets, particularly appealing to young professionals and health-conscious consumers seeking convenient yet nutritious dining options. Their commitment to sourcing quality ingredients and creating innovative recipes has helped build a loyal customer base and strong brand recognition.
For potential franchisees, GREEN + THE GRAIN offers a proven business model in the rapidly growing healthy fast-casual segment. The brand provides comprehensive training, operational support, and a tested menu that resonates with today's health-conscious consumers. With their established presence and room for expansion, GREEN + THE GRAIN presents an opportunity to be part of the evolving future of fast-casual dining.
- Health-focused grain bowl concept
- Lower entry investment option
- Decade of operational experience
- Emerging market positioning
- Wellness trend alignment
- Territory availability nationwide
Location Analysis
Where GREEN + THE GRAIN wins
Is your territory available?
We'll take you through a few quick questions, then GREEN + THE GRAIN confirms availability directly.
Financial Analysis
The numbers behind GREEN + THE GRAIN
The casual dining sector faces ongoing challenges from changing consumer preferences toward fast-casual concepts and delivery-focused models. However, health-conscious dining trends may benefit grain-focused concepts that align with wellness positioning. The reported gross revenue of $1,039,211 falls below the sub-sector average of $1,289,410, though this may reflect the brand's developing market presence.
With only 6 units since 2013, GREEN + THE GRAIN represents an emerging franchise system with limited operational track record. This small footprint suggests either selective growth strategy or market acceptance challenges. The decade-long operational history provides some stability indicators, though the modest unit count raises questions about scalability and franchisor infrastructure.
Investors should consider the brand's early-stage development status, which offers territory availability but limited proven market validation. The health-focused positioning may appeal to wellness-conscious markets, though operational complexity in casual dining requires experienced restaurant management.
Ideal candidates likely need $150,000-$400,000 liquid capital with restaurant industry experience. Markets with health-conscious demographics and limited grain-bowl competition present optimal opportunities. Prospective franchisees should thoroughly evaluate the FDD and conduct comprehensive due diligence given the system's developing infrastructure.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $352,000 to $1,327,000. The midpoint $839,500 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, GREEN + THE GRAIN has an average gross revenue of $1M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for GREEN + THE GRAIN's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a GREEN + THE GRAIN franchise typically ranges between $352,000.00 and $1,327,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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