Honest Abe Roofing

Franzy VerifiedInformation based on 2025 FDD

Home Services · Roofing

Investment min

$213K

Total: $213K–$343K

Avg gross revenue

$1M

Unit-level, 2025

Franchise fee

$60K

Veteran discount available

Royalty

of gross revenue

Locations

Franchising since 2017

Description

What is Honest Abe Roofing?

Honest Abe Roofing has established itself as a trusted leader in the residential and commercial roofing industry since 2007. Living up to its namesake's reputation for integrity, this franchise has built its foundation on transparency, quality craftsmanship, and exceptional customer service. With locations across multiple states, Honest Abe Roofing has revolutionized the roofing industry through its innovative approach to both service delivery and customer experience.

The franchise stands out for its comprehensive service offerings, including roof repairs, complete replacements, and preventative maintenance programs. What truly sets Honest Abe Roofing apart is their commitment to utilizing premium materials and advanced installation techniques, backed by industry-leading warranties that provide homeowners with lasting peace of mind.

Their business model emphasizes customer education and transparent communication throughout the entire roofing process. Each franchise location employs highly trained roofing advisors who provide detailed consultations, helping homeowners understand their options and make informed decisions about their roofing needs. The company's reputation for honesty and reliability is evidenced by their consistently high customer satisfaction ratings and positive reviews.

For entrepreneurs looking to enter the lucrative home services industry, Honest Abe Roofing offers a proven business system with comprehensive training and ongoing support. Franchise owners benefit from established operational procedures, marketing strategies, and a recognized brand name that resonates with customers seeking trustworthy roofing solutions. With the growing demand for quality roofing services and an aging housing inventory across America, Honest Abe Roofing presents a compelling opportunity in the home services sector.

17 years of proven operational experience since 2007
Fixed pricing guarantee with no estimates policy
Presidential warranty accountability program coverage
365-day satisfaction money-back guarantee
Lifetime workmanship warranty for homeowners
Certified installer network using premium materials

Location Analysis

Where Honest Abe Roofing wins

Geographic concentration in the Midwest, Mid-Atlantic, and Southeast—particularly Ohio, Indiana, and Tennessee—reflects a strategic focus on regions with moderate housing density, aging residential stock, and weather patterns (storms, hail, freeze-thaw cycles) that drive replacement demand. Markets like Columbus, Cincinnati, Indianapolis, and Nashville offer suburban homeowner bases with sufficient property maintenance budgets to support premium service positioning. The target demographic of homeowners aged 35-65 in middle-to-upper-middle-class communities aligns well with discretionary spending on quality roofing services rather than lowest-cost alternatives. Customer ratings of 4.5-4.8 stars with moderate-to-high review volumes indicate strong satisfaction with professionalism, transparency, and workmanship, though feedback highlights scheduling delays and communication gaps during peak seasons—common challenges in project-based home services. Premium pricing concerns suggest success depends on markets where service differentiation justifies cost premiums over independent contractors. Territory viability requires warehouse space for staging, accessible labor pools, and sufficient density to support crew utilization economics without excessive drive times. The young franchise system's limited footprint means territory support infrastructure may still be developing. Prospective franchisees should conduct granular market assessments of competitive saturation, seasonal demand patterns, insurance claim volumes, and labor availability, while validating territory economics and franchisor support capabilities with current operators before committing.

Total US locations

Franchise units

Corporate locations

Avg. sq. footage

N/A

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Financial Analysis

The numbers behind Honest Abe Roofing

Avg gross revenue$1,229,122

Investment range$212,600 – $342,749

Investment midpoint$277,675

Brand fund2%

Royalty5%

Franchise fee$59,500

Min. net worth$300,000

Min. liquid capital$250,000

Veteran discount available

Honest Abe Roofing participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Honest Abe Roofing represents a relatively young franchise system (founded 2017) with only 20 units, indicating an early-stage expansion model that carries higher developmental risk than mature national brands. The investment range of $212,600-$342,749 positions this as a mid-tier home services opportunity requiring meaningful working capital for inventory, vehicles, and crew payroll during seasonal fluctuations. The reported gross revenue of $1,229,122 suggests unit-level performance that could support viable operations, though without margin data or franchisor validation, profitability remains uncertain and likely dependent on operator efficiency, market density, and subcontractor management. The roofing sector offers recurring demand driven by weather events and housing stock age, but operates with pronounced seasonality, project-based cash flow, and exposure to material cost volatility and labor availability. Scalability hinges on effective crew management, sales pipeline consistency, and the ability to differentiate through service quality in fragmented local markets. The premium positioning reflected in customer feedback suggests margin potential, but also heightened expectations that require operational discipline. Prospective franchisees should model conservative ramp-up timelines, seasonal working capital needs, and territory saturation thresholds, while conducting rigorous validation of unit economics with existing operators across multiple seasonal cycles.

Did you know? Honest Abe Roofing, operating in the residential roofing sector, requires an initial investment ranging from $212,600 to $342,749. This mid-tier investment covers essential infrastructure including warehouse space, vehicle fleet, material inventory, and working capital to support crew operations and project-based cash flow cycles. The franchise fee information was not provided in available data, and prospective investors should confirm this detail along with ongoing royalty structures during discovery.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Honest Abe Roofing works

Ownership

Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

Revenue

Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model

Customer

B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$213K–$343K

Most common

$212,600

Minimum

$277,675

Midpoint

$342,749

Maximum

Per FDD Item 7, total initial investment ranges from $212,600 to $342,749. The midpoint $277,675 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$4M$3M$2M$2M$800KN/A

$2M

$3M

2022

2023

2024

Avg

$3M

YOY change (2023 -> 2024)

-4%

According to Item 19 of the Franchise Disclosure Document, Honest Abe Roofing has an average gross revenue of $3M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+5% YoY

2520151050

2017

2018

2019

2020

2021

2022

2023

2024

20 units open as of 2025 FDD+1 in last 12 mo

2025 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Honest Abe Roofing's 2025 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment

FDD Item 7 · PDF

Financial performance representations

FDD Item 19 · PDF

Members-only items

Executive team

FDD Item 2 · PDF

Litigation

FDD Item 3 · PDF

Bankruptcy

FDD Item 4 · PDF

Franchisor assistance

FDD Item 11 · PDF

Members only

Unlock the 2025 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Honest Abe Roofing franchise typically ranges between $212,600.00 and $342,749.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Honest Abe Roofing

$1M avg revenue · 13+ US franchises

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