JL Beers

JL Beers

Information based on 2024 FDD

Food & Beverage · Burgers & Fries

Investment min
$857K
Total: $857K–$1M
Avg gross revenue
$1M
Unit-level, 2024
Franchise fee
$40K
Per current disclosure
Royalty
4%
of gross revenue
Locations
3
Franchising since 2013

Description

What is JL Beers?

JL Beers has established itself as a distinctive player in the casual dining scene, offering a winning combination of gourmet burgers and craft beer in a vibrant, modern atmosphere. Since its founding in 2009, this fast-growing franchise has carved out a unique niche by focusing on quality ingredients, innovative burger creations, and an extensive selection of craft beers that appeal to both casual diners and enthusiasts alike.

What sets JL Beers apart is their commitment to fresh, never-frozen beef patties and made-to-order preparation that ensures every burger delivers a superior taste experience. Their streamlined menu focuses on doing one thing exceptionally well - creating memorable burger experiences that keep customers coming back. The concept's efficient kitchen design and specialized cooking techniques allow for quick service without compromising on quality.

The franchise has cultivated a loyal following by combining the casual comfort of a neighborhood burger joint with the sophisticated appeal of a craft beer bar. Each location features an impressive tap system showcasing both local and national craft breweries, making it a destination for beer enthusiasts while remaining accessible to casual diners.

For entrepreneurs, JL Beers offers a proven business model that benefits from multiple revenue streams and strong operational systems. The brand's focus on quality, consistency, and customer experience has helped it maintain a strong reputation in a competitive market. With their comprehensive training program and ongoing support system, JL Beers equips franchisees with the tools needed to successfully operate and grow their business while maintaining the high standards that have become synonymous with the brand.
  • Above sub-sector average gross revenue by $193,700
  • Lower investment requirement than segment average
  • Established brand with 15+ years of operational history
  • Boutique franchise system with personalized support potential
  • Strong revenue performance in competitive burger market
  • Significant territory availability for growth-minded investors

Location Analysis

Where JL Beers wins

JL Beers, a burger and fries concept established in 2009, maintains a select number of active units. While comprehensive location data is limited in our source information, including regional distribution and operational details, this suggests the brand is still in its early growth phase.

The current market presence indicates a measured expansion approach, though without detailed regional coverage data, we cannot make specific claims about geographical concentration. The franchise appears to be positioned in the premium casual dining segment, focusing on burgers and craft beer offerings.

Ideal locations for JL Beers typically include: - High-traffic retail corridors - Areas with strong daytime population - Communities with demonstrated dining-out habits - Markets with appropriate demographic alignment - Locations suitable for both lunch and dinner service

While specific performance metrics such as customer ratings and sample location data are not currently available in our dataset, prospective franchisees should conduct thorough market research and due diligence in their target areas. The brand's current selective market presence may present opportunities for early market entry in suitable territories, though careful validation of market potential and brand fit is essential.

Franchisees should work closely with JL Beers' development team to identify optimal locations that align with the brand's target demographic and operational requirements, while considering local market conditions and competition in potential territories.
Total US locations
10
Franchise units
3
Corporate locations
7
Avg. sq. footage
N/A
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Financial Analysis

The numbers behind JL Beers

Avg gross revenue$1,452,914
Investment range$857,200 – $1,303,000
Investment midpoint$1,080,100
Brand fundN/A
Royalty4%
Franchise fee$40,000
Min. net worth
Min. liquid capital
JL Beers requires an investment range of $857,200 to $1,303,000, positioning it as an accessible opportunity within the burger franchise segment. This investment level sits below the sub-sector average range of $985,322 to $2,087,083, offering a lower barrier to entry for qualified investors. The reported gross revenue of $1,452,914 exceeds the sub-sector average of $1,259,214 by over $193,000, demonstrating strong revenue performance within the burgers and fries category.

Established in 2009 with 10 active units, JL Beers represents a boutique franchise system with over 15 years of operational experience. The limited unit count indicates significant territory availability and potential for more personalized franchisor support compared to larger franchise systems. This smaller footprint may appeal to investors seeking exclusivity and closer franchisor relationships.

Prospective franchisees should possess restaurant or retail management experience and understand the operational complexities of food service businesses. The business model typically requires hands-on involvement and strong local market knowledge. Multi-unit development opportunities may be available given the system's current scale and growth potential.

Key considerations include reviewing territory rights, operational requirements, and market competition within the FDD. Investors should conduct thorough due diligence and verify all business concept details directly with the franchisor before making investment decisions.
Did you know? Did you know that launching your own JL Beers franchise - known for their gourmet burgers, craft beer selection, and casual dining atmosphere - requires a total investment between $857,200 and $1,303,000, which covers everything from the $40,000 franchise fee to equipment, buildout, and working capital needed to bring this popular Midwest restaurant concept to your community?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$857K–$1M
Most common
$857,200
Minimum
$1,080,100
Midpoint
$1,303,000
Maximum

Per FDD Item 7, total initial investment ranges from $857,200 to $1,303,000. The midpoint $1,080,100 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$2M$2M$1M$800K$400KN/A
$1M
$1M
$1M
2022
2023
2024
Avg
$1M
YOY change (2023 -> 2024)
+2%

According to Item 19 of the Franchise Disclosure Document, JL Beers has an average gross revenue of $1M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

0% YoY
15129630
2017
2018
2019
2020
2021
2022
2023
2024
10 units open as of 2024 FDD

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for JL Beers's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a JL Beers franchise typically ranges between $857,200.00 and $1,303,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

JL Beers
JL Beers
$1M avg revenue · 3+ US franchises

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