Koibito Poke

Koibito Poke

Information based on 2022 FDD

Food & Beverage · Fast Casual

Investment min
$273K
Total: $273K–$502K
Avg gross revenue
N/A
Unit-level, 2022
Franchise fee
$30K
Per current disclosure
Royalty
6%
of gross revenue
Locations
3
Franchising since 2019

Description

What is Koibito Poke?

Koibito Poke is an emerging fast-casual restaurant concept that brings the vibrant flavors of Hawaiian-inspired poke bowls to the mainland United States. Founded in 2018, this fresh-forward franchise has quickly gained recognition for its innovative approach to customizable poke bowls, combining traditional Hawaiian elements with contemporary culinary trends.

At Koibito Poke, customers can create their own masterpiece bowls starting with a base of premium sushi-grade fish or protein alternatives, complemented by an array of fresh vegetables, unique toppings, and signature sauces. The restaurant's commitment to quality is evident in their carefully sourced ingredients and made-to-order preparation style, ensuring each bowl delivers an exceptional dining experience.

The brand stands out in the competitive fast-casual space by offering a health-conscious menu that caters to various dietary preferences, including vegetarian, vegan, and gluten-free options. Their modern, clean-lined restaurant design creates an inviting atmosphere that appeals to health-conscious diners and food enthusiasts alike.

For franchise partners, Koibito Poke offers a streamlined operational model with efficient systems and comprehensive training programs. The concept benefits from the growing consumer demand for healthy, customizable dining options and the increasing popularity of Asian-inspired cuisine. With a proven business model and strong brand identity, Koibito Poke is positioned for continued growth in the dynamic fast-casual restaurant sector.

As a relatively young brand with ambitious expansion plans, Koibito Poke presents an opportunity for entrepreneurs to join an innovative concept at the intersection of healthy eating and fast-casual dining.
  • Lower barrier entry investment level
  • Trendy Hawaiian poke concept positioning
  • Fresh customizable healthy dining option
  • Instagram-worthy visual food presentation
  • Growing health-conscious consumer demand
  • Early-stage franchise development opportunity

Location Analysis

Where Koibito Poke wins

Koibito Poke, a fast-casual poke bowl concept established in 2018, maintains a focused market presence, with its geographic distribution indicating a concentrated regional footprint. As a relatively young franchise system, Koibito Poke presents significant expansion opportunities across untapped markets. The brand's current footprint suggests an early-stage growth phase, with substantial potential for strategic market development across new territories.

Ideal locations for Koibito Poke franchises typically include urban and suburban areas with high foot traffic, particularly near business districts, universities, and health-conscious communities. Demographics should skew toward millennials and health-conscious consumers with disposable income. Key site criteria include areas with daytime population density, complementary retail mix, and proximity to fitness centers or lifestyle retail.

With its concentrated market presence, opportunities exist for first-mover advantages in many regions, particularly in markets with growing demand for healthy, fast-casual dining options. Potential franchisees should focus on locations with median household incomes above $75,000, strong lunch crowds, and demonstrated success of similar fast-casual concepts. While customer ratings data is not currently available for analysis, markets with proven acceptance of Asian cuisine and healthy dining concepts may offer lower barrier to entry and stronger growth potential.
Total US locations
6
Franchise units
3
Corporate locations
3
Avg. sq. footage
N/A
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Financial Analysis

The numbers behind Koibito Poke

Avg gross revenueN/A
Investment range$273,300 – $502,150
Investment midpoint$387,725
Brand fund1%
Royalty6%
Franchise fee$30,000
Min. net worth
Min. liquid capital
Koibito Poke presents an entry-level investment opportunity in the fast-casual segment, with total investment requirements of $273,300 to $502,150—substantially below the sub-sector average range of $406,514 to $894,151. This positioning makes the concept accessible to emerging entrepreneurs seeking lower-barrier entry into the growing poke and Hawaiian-fusion market.

The fast-casual dining sector continues benefiting from consumer preferences for fresh, customizable, and perceived healthier options. Poke concepts specifically capitalize on trends toward protein-forward meals and Instagram-worthy presentation, appealing to health-conscious millennials and Gen Z consumers.

As a relatively young franchise system established in 2018 with only 6 units, Koibito Poke represents an early-stage opportunity with inherent development risks. The limited unit count suggests either selective growth or market challenges, requiring careful evaluation of the franchisor's expansion strategy and operational support infrastructure.

The lower investment threshold may appeal to first-time franchisees, though investors should consider the competitive poke market landscape dominated by established players. Territory rights and market protection become crucial factors given the concept's limited geographic footprint.

Ideal investors likely include restaurant-experienced operators or those with strong local market knowledge, particularly in areas with diverse, health-conscious demographics. The operational model typically requires hands-on management and understanding of fresh food handling protocols. Prospective franchisees should thoroughly review the FDD to understand franchisor support systems, training programs, and growth projections before committing capital to this emerging brand.
Did you know? Did you know that bringing the fresh, Hawaiian-inspired flavors of Koibito Poke to your community requires a total investment between $273,300 and $502,150, which covers everything from the $30,000 franchise fee to equipment, buildout, and working capital needed to serve up those Instagram-worthy poke bowls that customers crave?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$273K–$502K
Most common
$273,300
Minimum
$387,725
Midpoint
$502,150
Maximum

Per FDD Item 7, total initial investment ranges from $273,300 to $502,150. The midpoint $387,725 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$600K$480K$360K$240K$120KN/A
$460K
2021
2022
2023
Avg
$153K
YOY change (2022 -> 2023)
-100%

According to Item 19 of the Franchise Disclosure Document, Koibito Poke has average gross revenue data in our records. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+50% YoY
865320
2020
2021
2022
2023
6 units open as of 2022 FDD+2 in last 12 mo

2022 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Koibito Poke's 2022 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2022 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Koibito Poke franchise typically ranges between $273,300.00 and $502,150.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2022. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Koibito Poke
Koibito Poke
N/A avg revenue · 3+ US franchises

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