La Rosa Chicken & Grill
Food & Beverage · Fast Casual
Description
What is La Rosa Chicken & Grill?
At the heart of La Rosa's success is their signature rotisserie chicken, featuring crispy skin and consistently juicy, flavorful meat that keeps customers coming back. Their menu extends beyond chicken to include baby back ribs, gyros, wraps, and an impressive array of fresh, homemade sides like their celebrated mac and cheese, creamed spinach, and garlic mashed potatoes.
What sets La Rosa apart is their dedication to providing healthier alternatives to traditional fast food without sacrificing taste or convenience. Their menu caters to various dietary preferences, offering options from protein-packed salads to hearty family meals. The restaurant's commitment to quality is evident in their made-to-order preparation and use of real, wholesome ingredients.
The brand has cultivated a reputation for exceptional customer service, maintaining clean, welcoming environments, and fostering strong community connections. Their modern approach includes a user-friendly mobile app for contactless ordering and a rewards program, while still maintaining the personal touch that makes each location feel like a neighborhood favorite.
With successful locations throughout New Jersey and New York, La Rosa Chicken & Grill has proven its concept in competitive markets, offering franchisees a business model that combines operational excellence with a proven, crowd-pleasing menu.
- 30 years proven restaurant experience since 1994
- All-natural premium chicken with signature marinade
- Made-from-scratch fresh side dishes daily
- Health-focused eat well menu positioning
- LA ROSA mobile app with contactless ordering
- 42% above sub-sector average gross revenue performance
Location Analysis
Where La Rosa Chicken & Grill wins
The concentrated footprint in NJ/NY markets reflects a strategic approach to growth, focusing on areas with high population density, strong household incomes, and established fast-casual dining preferences. This regional clustering has enabled efficient operations and strong brand recognition within its core territories. The brand's success in competitive urban markets like Staten Island demonstrates the concept's ability to thrive in demanding metropolitan areas.
Expansion opportunities exist in adjacent Northeast markets like Connecticut, Pennsylvania, and Massachusetts, which share similar demographics and dining preferences. Ideal locations should target suburban areas with median household incomes above $75,000, strong daytime population, and proximity to retail centers or office complexes. New franchisees should focus on areas with demonstrated success in fast-casual concepts and health-conscious consumer bases, particularly in upper-middle-class communities within the broader Northeast corridor.
Loading map...
Is your territory available?
Let's find out.
We'll take you through a few quick questions, then La Rosa Chicken & Grill confirms availability directly.
Financial Analysis
The numbers behind La Rosa Chicken & Grill
The fast-casual chicken segment benefits from strong consumer demand for healthier dining options and convenient meal solutions. La Rosa's emphasis on all-natural ingredients and made-from-scratch preparation aligns with growing health-conscious dining trends, though this positioning requires higher food costs and operational complexity.
With 30 years of operational history since 1994 but only 14 current units, the system demonstrates longevity but limited scale expansion. This smaller footprint may indicate selective growth or market challenges, requiring careful territory analysis. The reported gross revenue of $991,031 significantly exceeds the sub-sector average of $696,569 by 42%, suggesting strong unit-level performance potential.
The premium positioning requires markets with sufficient demographics to support higher price points. Multi-unit development opportunities may be limited given the system's current scale. Prospective franchisees should thoroughly review the FDD, analyze local market demographics, and evaluate the franchisor's growth strategy and support infrastructure before committing to this investment level.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $637,500 to $780,000. The midpoint $708,750 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, La Rosa Chicken & Grill has an average gross revenue of $991K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2023 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for La Rosa Chicken & Grill's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a La Rosa Chicken & Grill franchise typically ranges between $637,500.00 and $780,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
Franchises for you
Brands worth comparing
Other brands in the same vertical and investment band — recommendations based on what you've explored.
