Lapels
Other · Drycleaning
Description
What is Lapels?
What sets Lapels apart is their proprietary GreenEarth® cleaning process, which eliminates the harsh chemicals traditionally used in dry cleaning, making it safer for both customers' garments and the environment. Their state-of-the-art cleaning techniques not only protect delicate fabrics but also ensure superior cleaning results, as evidenced by their consistently positive customer reviews.
The franchise offers a comprehensive range of services beyond traditional dry cleaning, including expert alterations, wedding dress preservation, leather care, and same-day service options. Their commitment to customer service excellence is reflected in their convenient features such as digital notifications, quick turnaround times, and user-friendly processes.
Lapels locations are characterized by their bright, clean, and modern storefronts, creating an inviting atmosphere for customers. Their professional staff members are known for their attention to detail, courteous service, and technical expertise in handling everything from everyday business attire to high-end designer pieces.
For entrepreneurs looking to enter the dry cleaning industry, Lapels offers a proven business model with strong operational support, comprehensive training programs, and a recognized brand name. Their focus on eco-friendly practices also positions franchise owners to capture an increasingly environmentally conscious consumer base, while their diverse service offerings create multiple revenue streams for business growth.
- 100% Non-toxic GreenEarth cleaning process
- Established 2000 with proven track record
- Pickup and delivery service options
- Multiple revenue streams and services
- EPA-compliant environmental safety standards
- Professional alterations and specialty services
Location Analysis
Where Lapels wins
The established presence in Massachusetts provides a solid operational foundation, while the expansion into Southern markets reveals adaptability to different demographic profiles. Key success factors appear tied to upper-middle-income suburban areas with high professional populations needing premium dry cleaning services. The Texas and Tennessee markets represent newer growth territories with promising expansion potential.
Ideal locations typically include upscale retail centers or standalone stores in affluent suburban communities with high disposable income and professional workforce demographics. Strong performing units often situate near business districts or high-end residential areas with median household incomes above $75,000. Untapped opportunities exist in similar demographic markets across the Mid-Atlantic and Midwest regions, particularly in underserved metropolitan suburbs with established professional communities.
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Financial Analysis
The numbers behind Lapels
Established in 2000 with 83 units, Lapels demonstrates moderate system maturity and measured growth trajectory. The franchise's focus on GreenEarth eco-friendly cleaning technology addresses increasing environmental regulations and consumer preferences for sustainable services. This positioning becomes particularly valuable as traditional chemical-based cleaning faces EPA restrictions on harmful substances like Perchloroethylene.
The reported gross revenue of $447,384 falls below the sub-sector average of $643,437, though this may reflect varying market conditions or operational factors requiring further investigation through FDD review. The business model offers multiple revenue streams including pickup/delivery services, alterations, and B2B partnerships, providing operational diversification.
Ideal investors should possess strong operational management experience and sufficient working capital for equipment-intensive operations. The franchise suits entrepreneurs comfortable with service-based businesses requiring consistent quality control and customer relationship management. Territory protection and market exclusivity considerations warrant careful evaluation during the discovery process.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $391,281 to $730,122. The midpoint $560,702 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Lapels has an average gross revenue of $447K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Lapels's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Lapels franchise typically ranges between $391,281.00 and $730,122.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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