Speed Queen
Other · Laundry
Description
What is Speed Queen?
What sets Speed Queen apart is their innovative approach to the traditional laundromat concept. Their locations are characterized by clean, well-maintained facilities that often include convenient amenities such as comfortable waiting areas, vending machines, and digital payment systems. The franchise stands out for its automated detergent dispensing system, which provides customers with high-quality cleaning products included in the wash price, ensuring consistent results and simplified operations.
Speed Queen franchisees benefit from a comprehensive support system that includes site selection assistance, equipment maintenance programs, and ongoing operational guidance. The business model is designed to be semi-absentee, allowing owners to maintain other professional commitments while building a stable income stream. Their locations typically feature a mix of various capacity machines to accommodate different customer needs, from regular household laundry to bulky items like comforters and rugs.
The brand has earned a strong reputation for excellence in customer service, with locations consistently receiving positive feedback for their cleanliness, efficiency, and helpful staff. As a Speed Queen franchise owner, you'll be positioned to provide an essential service while building a sustainable business in your community.
- World #1 in self-service laundry with global market leadership
- 70,000 launderettes worldwide equipped with Speed Queen machines
- No entry fees or royalties - alternative to traditional franchise model
- Complete turnkey solution with installation and maintenance support
- Premium branded store design concept targeting new generation customers
- Cloud-based dashboard for remote store management with integrated payment systems
Location Analysis
Where Speed Queen wins
The geographic distribution shows a strategic presence across diverse markets, from coastal states to the Midwest. Notable market penetration can be found throughout the Midwest region, including Iowa and Indiana, while maintaining a strong presence in larger markets like Texas. The franchise has also established significant footholds in Western states including Colorado and Utah, suggesting successful national expansion efforts.
Ideal locations for new Speed Queen franchises should target areas with high residential density, particularly in underserved markets within their current multi-state network. The most successful locations typically align with demographics that drive laundry service demand: areas with high apartment occupancy rates, student populations, or urban centers with limited in-unit laundry facilities. The difference between total established locations and current active units suggests a strategic consolidation or optimization of operations, focusing on high-performing locations while maintaining broad geographic coverage.
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Financial Analysis
The numbers behind Speed Queen
With 28 units established since 1998, Speed Queen demonstrates measured growth and operational stability. As the self-proclaimed world #1 in self-service laundry, the brand leverages its global equipment presence across 70,000 launderettes worldwide. The reported gross revenue of $591,589 exceeds subsector averages of $570,776, reflecting the premium positioning and modern facility design.
The business model offers attractive operational characteristics including no entry fees or royalties, minimal staffing requirements, and cash-based transactions with cloud-based remote management capabilities. The turnkey nature includes geomarketing studies for location validation and comprehensive ongoing support, appealing to investors seeking semi-absentee income streams in dense urban markets or areas with older housing stock lacking in-unit laundry facilities.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $1,163,500 to $1,940,000. The midpoint $1,551,750 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Speed Queen has an average gross revenue of $592K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Speed Queen's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Speed Queen franchise typically ranges between $1,163,500.00 and $1,940,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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