Microtel Inn & Suites
Lodging & Hospitality · Hotel Resorts
Description
What is Microtel Inn & Suites?
What sets Microtel apart is its commitment to delivering a superior guest experience through thoughtfully designed rooms, contemporary amenities, and exceptional service standards. Each property showcases modern architecture with efficient floor plans, creating an inviting atmosphere that appeals to both business and leisure travelers. The brand's signature features include window seats, workspace areas, and well-appointed bathrooms, all carefully crafted to enhance guest satisfaction.
As a Microtel franchisee, you'll benefit from Wyndham's powerful global distribution network, award-winning Wyndham Rewards loyalty program, and comprehensive operational support systems. The brand's proven business model emphasizes efficiency and guest satisfaction, supported by streamlined operations and innovative technology solutions.
Microtel's strategic positioning in the economy segment, combined with its reputation for consistency and quality, creates a compelling opportunity for entrepreneurs looking to enter the hospitality industry. With a focus on delivering value to both guests and owners, Microtel continues to expand its footprint while maintaining its position as a trusted choice for travelers seeking reliable, comfortable accommodations at competitive rates.
- 35-year proven operational history since 1989
- Established 293-unit hotel network nationwide
- Multi-unit development opportunities for qualified investors
- Part of Wyndham Hotels portfolio with diverse destination focus
- Higher-tier investment model within Hotel Resorts subsector
- Comprehensive property development and operational framework
Location Analysis
Where Microtel Inn & Suites wins
The brand's footprint reveals a balanced approach to market development, with particular strength in the Eastern United States. This geographic spread provides natural resilience against regional economic fluctuations while offering opportunities for expansion in underserved Western states. Ideal locations typically feature proximity to business districts, tourist attractions, or major transportation corridors, with successful sites often positioned near interstate highways or regional airports.
Potential franchisees should focus on markets with strong business travel demographics, growing tourism sectors, or emerging suburban corridors. Key success factors include locations with limited economy hotel competition, stable corporate presence, and consistent tourist or business traveler flow. The brand's current market coverage suggests significant room for expansion, particularly in the Western and Midwestern regions where market penetration appears lower.
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Financial Analysis
The numbers behind Microtel Inn & Suites
The lodging industry presents mixed dynamics, with consistent business and leisure travel demand supporting hotel operations. However, the sector faces ongoing challenges from alternative accommodations and economic sensitivity. The brand's 35-year operational history since 1989 demonstrates proven system stability, with a current 293-unit network providing moderate market presence within the hotel franchise landscape.
Ideal investors require significant liquid capital and hospitality experience, as hotel operations demand sophisticated revenue management, staffing coordination, and property maintenance capabilities. The investment suits experienced real estate developers or hospitality professionals seeking established operational systems with franchisor support.
Key considerations include location-dependent performance, seasonal revenue fluctuations, and intensive operational requirements. Territory rights and market protection vary by market density, requiring careful FDD review. Multi-unit development opportunities exist for qualified investors with substantial capital reserves and proven operational expertise in hospitality management. Note that specific revenue performance data is not currently available for detailed financial analysis.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $7,153,637 to $9,091,634. The midpoint $8,122,636 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Microtel Inn & Suites's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Microtel Inn & Suites franchise typically ranges between $7,153,637.00 and $9,091,634.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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