Modern Market Eatery

Modern Market Eatery

Information based on 2024 FDD

Food & Beverage · Fast Casual

Investment min
$929K
Total: $929K–$1M
Avg gross revenue
$3M
Unit-level, 2024
Franchise fee
$40K
Per current disclosure
Royalty
5%
of gross revenue
Locations
3
Franchising since 2020

Description

What is Modern Market Eatery?

Modern Market Eatery is revolutionizing the fast-casual dining experience by making real, good food accessible to all. Founded in 2009, this innovative restaurant concept has earned a stellar reputation for serving fresh, wholesome meals made from scratch using clean, sustainable ingredients.

The menu features an impressive array of chef-crafted dishes including nutrient-rich bowls, artisanal pizzas, farm-fresh salads, and hearty sandwiches. What sets Modern Market apart is their commitment to transparency – customers can see exactly where their ingredients are sourced, and nutritional information is readily available for every dish. Their seasonal menu adaptations ensure the freshest ingredients while supporting local farmers and suppliers.

The restaurant's modern, welcoming atmosphere creates an inviting dining experience that appeals to health-conscious professionals, families, and anyone seeking nutritious yet delicious meals. Their efficient service model combines the convenience of fast-casual dining with the quality of farm-to-table restaurants, making it perfect for both quick lunches and leisurely meals.

Modern Market Eatery has built a loyal following thanks to their exceptional customer service, consistent food quality, and dedication to dietary inclusivity. They offer numerous options for vegetarian, vegan, and gluten-free diners, ensuring everyone can enjoy a satisfying meal. Their innovative digital ordering system, rewards program, and catering services add extra convenience for customers.

For potential franchisees, Modern Market Eatery represents an opportunity to join a growing brand that's at the forefront of the healthy eating movement. Their proven business model combines sustainable practices, technological innovation, and a commitment to community wellness, positioning the brand for continued growth in the competitive fast-casual sector.
  • Chef-driven scratch-made menu differentiation
  • Limitless customization for dietary preferences
  • Premium health-focused market positioning
  • 15-year operational track record
  • Multi-channel revenue streams available
  • Strong unit-level revenue performance

Location Analysis

Where Modern Market Eatery wins

Modern Market Eatery, established in 2009, has grown to include locations across multiple states, maintaining strong customer satisfaction ratings across their network. The brand shows particular dominance in Colorado and Texas, with additional presence across Mid-Atlantic states including Virginia, Maryland, and DC, plus select locations in the Midwest. Their sample location in Greenwood Village, Colorado, demonstrates their successful operational model with excellent customer ratings.

The notable concentration in Colorado, particularly in affluent suburban areas, demonstrates a successful market fit in health-conscious, higher-income communities with strong daytime populations. The expansion into Texas and Mid-Atlantic markets indicates adaptability to diverse urban markets while maintaining performance standards.

Ideal locations for Modern Market Eatery typically include upscale suburban areas, business districts, and lifestyle centers with median household incomes above $75,000. Key success factors include proximity to office complexes, healthcare facilities, and education centers that align with their health-focused fast-casual positioning.

While the brand has established a strong regional presence since 2009, significant expansion opportunities exist in underserved markets between their established territories, particularly in the Southeast and Northeast, where health-conscious dining trends are growing. Their measured approach to growth suggests a focus on maintaining operational excellence and market performance over rapid expansion.
Total US locations
26
Franchise units
3
Corporate locations
23
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Modern Market Eatery

Avg gross revenue$2,849,868
Investment range$928,500 – $1,468,750
Investment midpoint$1,198,625
Brand fund1%
Royalty5%
Franchise fee$40,000
Min. net worth
Min. liquid capital
Modern Market Eatery requires a substantial investment of $928,500-$1,468,750, positioning it in the premium tier of fast-casual franchises. This investment significantly exceeds the sub-sector average of $406,514-$894,151, reflecting the brand's upscale positioning and comprehensive build-out requirements for chef-driven operations. The elevated capital requirements suggest extensive kitchen equipment, premium interior finishes, and technology systems necessary for their scratch-made concept.

The health-focused fast-casual segment benefits from strong consumer trends toward clean eating and customizable dining experiences. Modern Market's broad menu accommodating various dietary preferences (keto, paleo, vegan, gluten-free) aligns with growing health consciousness and lifestyle-specific dining demands. The reported gross revenue of $2,849,868 substantially exceeds the sub-sector average of $696,569, though this reflects system-wide performance rather than individual unit expectations.

With 26 units since 2009, Modern Market demonstrates measured growth over 15 years, suggesting careful market selection and operational refinement. This moderate scale indicates an established but still-developing franchise system with room for territorial expansion.

Ideal investors should possess substantial liquid capital given the premium investment level, along with restaurant or retail management experience to handle the operational complexity of scratch-made food preparation. The concept suits affluent suburban markets with health-conscious demographics. Multi-unit development opportunities may exist given the limited current footprint, though investors should carefully evaluate territory availability and market saturation potential before committing to this capital-intensive opportunity.
Did you know? Starting a Modern Market Eatery franchise, known for its farm-to-table approach and health-conscious menu featuring antibiotic-free proteins and locally-sourced ingredients, requires a total investment between $928,500 and $1,468,750, which includes the $40,000 franchise fee along with all equipment, buildout, and working capital needed to launch your fast-casual restaurant that's revolutionizing how Americans think about quick, nutritious dining.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$929K–$1M
Most common
$928,500
Minimum
$1,198,625
Midpoint
$1,468,750
Maximum

Per FDD Item 7, total initial investment ranges from $928,500 to $1,468,750. The midpoint $1,198,625 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$4M$3M$2M$2M$800KN/A
$2M
$3M
$3M
2022
2023
2024
Avg
$3M
YOY change (2023 -> 2024)
-11%

According to Item 19 of the Franchise Disclosure Document, Modern Market Eatery has an average gross revenue of $3M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+4% YoY
3024181260
2018
2019
2020
2021
2022
2023
2024
26 units open as of 2024 FDD+1 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Modern Market Eatery's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Modern Market Eatery franchise typically ranges between $928,500.00 and $1,468,750.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Modern Market Eatery
Modern Market Eatery
$3M avg revenue · 3+ US franchises

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