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Moxy Hotels

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2013
  • Franchising Since 2014
  • 34 US Franchises
  • $14M - $38M Investment Range
  • N/A Average Gross Revenue
  • 5.5% Royalty Fee
  • $90K Franchise Fee
Brand Description
Moxy Hotels, a dynamic brand under the Marriott International portfolio, represents a fresh and innovative approach to hospitality that's reshaping the modern hotel experience. Launched in 2013, Moxy Hotels caters to the next generation of travelers who seek style, personality, and value without compromising on quality.

The brand is characterized by its playful, contemporary design aesthetic that seamlessly blends industrial chic with modern comfort. Each Moxy Hotel features vibrant social spaces, including the signature Moxy Living Room, which serves as a multi-functional hub for guests to work, play, and connect. The hotels are thoughtfully designed to reflect their local neighborhoods while maintaining the brand's distinctive spirit and energetic atmosphere.

What sets Moxy Hotels apart is their tech-forward approach and commitment to experiential hospitality. From mobile check-in to smart room features, the brand embraces digital innovation to enhance guest convenience. The properties are strategically located in urban destinations and cultural hotspots, making them ideal for both business and leisure travelers.

As a franchise opportunity, Moxy Hotels offers operators the chance to be part of Marriott's powerful distribution network while delivering a unique hospitality concept that resonates with modern travelers. The brand's success is built on its ability to create authentic, memorable experiences that appeal to guests who appreciate design, technology, and social connection in their travel experiences.

With its rapid expansion across global markets, Moxy Hotels demonstrates the growing demand for lifestyle-focused accommodations that break away from traditional hotel conventions while maintaining professional service standards.
Financial Summary
Franchise Fee
$90K
Investment Range
$14M - $38M
Investment Midpoint
$26M
Minimum Cash Required
$14M
Royalty Fees
5.5%
Brand Fund
3.85%
Brand Bragging Rights
Part of Marriott International's hospitality portfolio
Premium investment positioning above sub-sector average
Established brand with 35 active units since 2013
Access to Marriott Bonvoy loyalty program integration
Boutique hotel concept in competitive lodging market
Substantial capital investment reflecting upscale positioning
Financial Analysis
Moxy Hotels represents a premium hospitality investment with a minimum capital requirement of $14.3 million, positioning it significantly above the sub-sector average of $8.45 million. This substantial investment reflects the brand's upscale market positioning, though maximum investment range and revenue figures are not disclosed in franchise documentation.

The lodging industry benefits from recovering travel demand post-pandemic, with boutique and lifestyle hotels showing particular resilience. According to company information, Moxy operates within Marriott International's portfolio and benefits from the Marriott Bonvoy loyalty program infrastructure.

With 35 units since 2013, the franchise demonstrates measured growth within a competitive landscape of 109 hotels in the sub-sector. As part of the broader Marriott ecosystem, franchisees potentially benefit from established operational systems and brand recognition.

The significant capital requirement necessitates experienced hospitality investors with substantial liquid assets and real estate development capabilities. Hotel operations require sophisticated management systems, 24/7 staffing, and complex revenue optimization strategies across multiple income streams.

Ideal investors possess hospitality industry experience and access to prime real estate in high-traffic areas. The investment suits developers comfortable with construction timelines, regulatory compliance, and ongoing brand standard maintenance.

Prospective franchisees should thoroughly review the Franchise Disclosure Document and conduct comprehensive market analysis before committing to this substantial hospitality investment.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Moxy Hotels. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
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Tenet Financial

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CRF USA

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Pension Pros

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Preferred Funding Group

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Guidant Financial

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Location Analysis
Moxy Hotels maintains a strategic presence across multiple states, demonstrating a focused expansion strategy in key urban markets. The brand shows particular strength in the Northeast, with notable concentration in New Jersey and New York, while also establishing significant market presence in the Southeast through Georgia and North Carolina. This distribution suggests a deliberate focus on high-traffic, metropolitan areas with strong business and leisure travel demand.

The franchise's current footprint indicates a preference for major urban centers and travel hubs, particularly in regions with strong corporate presence and tourism activity. While specific rating data is unavailable, Moxy's positioning as a Marriott International brand provides competitive advantages in terms of distribution networks and brand recognition.

Ideal locations for new Moxy Hotels typically feature proximity to business districts, entertainment venues, and transportation hubs, targeting millennially-minded travelers seeking modern, experiential accommodations. Key success factors include areas with high disposable income, strong corporate presence, and robust tourism infrastructure. Significant expansion opportunities exist in underserved markets, particularly in the Western United States and emerging secondary cities with growing young professional populations.

Prospective franchisees should focus on metropolitan areas with annual tourism growth exceeding 5%, median household incomes above $75,000, and strong corporate presence, particularly in technology and creative sectors.
Total US Locations35
Open Franchises34
Corporate Locations1
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Moxy Hotels. Learn about the experience and expertise of the executive team guiding Moxy Hotels's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Moxy Hotels. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Moxy Hotels's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Moxy Hotels's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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