
Oggi's
Food & Beverage · Full Service Restaurants
Description
What is Oggi's?
The brand's commitment to quality is evident in their approach to both food and beverage offerings. Each Oggi's location features a signature collection of award-winning craft beers, brewed with precision and passion. While their brewing program stands out as a key differentiator, their menu extends beyond just pizza to include a variety of casual American fare.
Oggi's business model offers franchisees the opportunity to tap into multiple revenue streams through dine-in service, takeout, and their craft beer operations. The concept particularly appeals to entrepreneurs who are passionate about the craft beer movement and want to be part of a brand that has spent over three decades refining its operations.
For potential franchisees, Oggi's provides comprehensive training and ongoing support, covering everything from brewery operations to restaurant management. The brand's moderate size allows for more personalized support and the opportunity to be part of a close-knit franchise community while still benefiting from established systems and procedures.
While the brand faces challenges typical of the competitive restaurant industry, its unique positioning as both a restaurant and brewery creates distinctive market opportunities for the right operator who can execute on both fronts effectively.
- 32+ years proven restaurant concept since 1991
- Craft brewery with 60+ regional, national and international awards
- Official Pizza partner for multiple professional sports teams
- Scratch kitchen with fresh daily preparation
- Sports entertainment with 20+ televisions per location
- No franchise fee charged until location secured
Location Analysis
Where Oggi's wins
The franchise's concentrated presence in California suggests strong market understanding in the Western region, while its successful expansion into the Mid-Atlantic demonstrates adaptability across diverse markets. This bi-coastal presence creates unique opportunities for growth in connecting markets, particularly in untapped states between these established regions.
Ideal locations for Oggi's typically feature proximity to suburban retail centers and middle to upper-middle-income communities, as evidenced by the successful Jess Ranch Marketplace location. Prospective franchisees should focus on areas with strong dining-out cultures, established retail presence, and demographic profiles matching existing successful locations. Key expansion opportunities exist in neighboring states like Nevada, Oregon, and the broader Southwest region, where market dynamics mirror successful existing locations.
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Financial Analysis
The numbers behind Oggi's
The franchise demonstrates exceptional revenue performance at $2.34 million compared to the sub-sector average of $1.6 million, representing a 46% premium over industry benchmarks. With 32+ years of operational history since 1991, Oggi's has established proven market credibility and operational systems, though the current 15-unit system size suggests a boutique franchise model focused on quality over rapid expansion.
The concept's integration of craft brewing, scratch kitchen operations, and sports entertainment creates a differentiated dining experience requiring experienced restaurant management. The brewing component adds unique market positioning while the scratch kitchen approach emphasizes quality food preparation from fresh ingredients daily.
Ideal investors should possess significant liquid capital and multi-unit restaurant experience to manage the complex operational model. The sports bar segment benefits from consistent consumer demand, though success depends on location selection and local demographics. Prospective franchisees should thoroughly review the FDD for complete investment details and operational requirements.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $990,000 to $1,962,000. The midpoint $1,476,000 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Oggi's has an average gross revenue of $2M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2022 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Oggi's's 2022 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Oggi's franchise typically ranges between $990,000.00 and $1,962,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2022. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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