Papa Murphys

Papa Murphys

Information based on 2024 FDD

Food & Beverage · Pizza

Investment min
$367K
Total: $367K–$670K
Avg gross revenue
$681K
Unit-level, 2024
Franchise fee
$15K–$25K
Per current disclosure
Royalty
5%
of gross revenue
Locations
1,119
Franchising since 1982

Description

What is Papa Murphys?

Papa Murphy's revolutionized the pizza industry in 1981 with their innovative take-and-bake concept, offering customers the unique experience of enjoying fresh, restaurant-quality pizza baked in their own homes. As North America's leading take-and-bake pizza brand, Papa Murphy's has built its reputation on using only the freshest ingredients, hand-crafted preparation, and unmatched customization options.

What sets Papa Murphy's apart is their commitment to quality and convenience. Each pizza is made-to-order with fresh-made dough, real cheese grated daily, fresh-cut vegetables, and high-quality meats - no artificial ingredients or preservatives. Customers can watch as their pizzas are created right before their eyes, then take them home to bake at their convenience, filling their homes with the irresistible aroma of freshly-baked pizza.

With a strong presence across the United States, Papa Murphy's has earned loyal customers through their consistent quality, exceptional value, and outstanding customer service. Their menu extends beyond traditional pizzas to include stuffed pizzas, fresh salads, and dessert pizzas, catering to various dietary preferences and occasions. The franchise has also embraced modern convenience through digital ordering capabilities while maintaining their commitment to personalized service.

For entrepreneurs passionate about food quality and customer satisfaction, Papa Murphy's offers a proven business model that combines operational simplicity with strong brand recognition. Their take-and-bake concept eliminates the need for delivery services and complex kitchen equipment, while still providing customers with a premium pizza experience that keeps them coming back for more.
  • Unique take-and-bake pizza model
  • 1,127 locations nationwide footprint
  • 43 years proven franchise system
  • Above sub-sector average revenue performance
  • Family-focused customizable pizza offerings
  • Established supply chain infrastructure

Location Analysis

Where Papa Murphys wins

Papa Murphy's maintains a strategic presence across multiple states with widespread coverage, demonstrating strong market penetration in the Western and Midwestern United States. The franchise shows particular strength in the Pacific Northwest, Mountain states, and parts of the Midwest, suggesting successful adaptation to diverse regional markets. The brand's impressive average rating of 4.39 across numerous customer reviews indicates consistent service quality and strong market acceptance.

The take-and-bake pizza concept performs exceptionally well in suburban areas with family-oriented demographics, as evidenced by high-performing locations in markets like Minnesota. Market analysis suggests optimal locations include middle-income residential areas with strong dinner-time traffic patterns and convenient parking access.

While established in key Western markets, significant expansion opportunities exist in the Eastern United States, where the brand maintains a developing presence. Ideal new locations should target areas with median household incomes of $50,000-$85,000, strong residential density, and limited direct competition from traditional delivery pizzerias. Strip mall end-caps and standalone locations with good visibility and easy access have proven most successful for the brand.
Total US locations
1,127
Franchise units
1,119
Corporate locations
8
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Papa Murphys

Avg gross revenue$680,607
Investment range$367,244 – $670,498
Investment midpoint$518,871
Brand fund2%
Royalty5%
Franchise fee$15,000–$25,000
Min. net worth
Min. liquid capital
Papa Murphy's requires an initial investment of $367,244 to $670,498, positioning it as a mid-tier opportunity within the pizza franchise sector. This investment level sits below the sub-sector average range of $380,153-$837,259, making it relatively accessible for qualified investors seeking entry into the established pizza market.

The franchise operates in the highly competitive pizza industry, which benefits from consistent consumer demand and delivery/takeout trends. Papa Murphy's unique take-and-bake model differentiates it from traditional pizza chains, potentially reducing labor costs and operational complexity while appealing to families seeking fresh, customizable meals.

With 1,127 units and 43 years of operation since 1981, Papa Murphy's demonstrates substantial system maturity and market presence. This extensive footprint indicates proven operational systems, established supply chains, and brand recognition across multiple markets. The reported gross revenue of $680,607 exceeds the sub-sector average of $599,237, suggesting competitive unit-level performance.

Prospective investors should consider the franchise's operational requirements, including food handling protocols, inventory management, and the unique take-and-bake preparation model. The system's maturity offers advantages in training, support infrastructure, and proven business processes, though market saturation in some areas may limit territory availability.

Ideal candidates typically possess restaurant or retail management experience, adequate liquid capital for the investment range, and understanding of food service operations. The brand's family-oriented positioning and customizable offerings may perform well in suburban markets with strong family demographics. Thorough FDD review and market analysis remain essential for investment evaluation.
Did you know? Did you know that starting your own Papa Murphy's take-and-bake pizza franchise requires a total investment between $367,244 and $670,498, which covers everything from the franchise fee and kitchen equipment to build-out costs for bringing this popular "love at 425°" pizza concept to your community?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$367K–$670K
Most common
$367,244
Minimum
$518,871
Midpoint
$670,498
Maximum

Per FDD Item 7, total initial investment ranges from $367,244 to $670,498. The midpoint $518,871 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$800K$640K$480K$320K$160KN/A
$658K
$667K
$681K
2022
2023
2024
Avg
$668K
YOY change (2023 -> 2024)
+2%

According to Item 19 of the Franchise Disclosure Document, Papa Murphys has an average gross revenue of $681K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-4% YoY
2,0001,6001,2008004000
2017
2018
2019
2020
2021
2022
2023
2024
1,127 units open as of 2024 FDD-41 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Papa Murphys's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Papa Murphys franchise typically ranges between $367,244.00 and $670,498.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Papa Murphys
Papa Murphys
$681K avg revenue · 1119+ US franchises

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