Rooster & Rice
Food & Beverage · Asian
Description
What is Rooster & Rice?
The concept stands out for its streamlined menu that focuses on doing one thing exceptionally well: delivering perfectly poached chicken served atop fragrant jasmine rice with their signature sauces and accompaniments. This specialized approach not only ensures consistent quality but also offers operational efficiency and reduced complexity for franchise owners.
What sets Rooster & Rice apart is their commitment to clean eating and wholesome ingredients, appealing to health-conscious consumers while maintaining authentic Asian flavors. Their modern, minimalist restaurant design creates an inviting atmosphere that works equally well for dine-in customers and takeout service.
The franchise has demonstrated strong appeal in urban markets, particularly among young professionals and food enthusiasts seeking healthy, flavorful alternatives to traditional fast food. Their business model emphasizes sustainability and efficient kitchen operations, making it an attractive option for entrepreneurs looking to enter the restaurant industry with a concept that combines traditional Asian cuisine with contemporary dining trends.
As a relatively young franchise system experiencing steady growth, Rooster & Rice offers franchisees the opportunity to be part of an emerging brand with strong market potential. Their comprehensive training program and operational support system are designed to help franchise owners successfully replicate their proven business model while maintaining the high standards that have built their reputation.
- Authentic Asian rice bowl concept
- Below average sector investment requirements
- Revenue exceeds subsector performance averages
- Growing fast-casual Asian market segment
- Customizable healthy meal positioning
- Nine years operational experience
Location Analysis
Where Rooster & Rice wins
Based on the brand's fast-casual Asian food concept, strategic recommendations for future expansion would focus on metropolitan areas with strong daytime populations and diverse dining preferences. Suggested site characteristics could include proximity to business districts, educational institutions, and residential zones, though specific space requirements would need to be determined based on individual market conditions.
While the concept currently has a developing geographic presence, potential expansion opportunities could include major metropolitan markets that align with the brand's fast-casual Asian cuisine positioning. However, actual expansion decisions should be based on detailed market analysis and performance data from existing locations. The concept operates in the competitive fast-casual Asian restaurant segment, where its focused menu and operational model could provide advantages in terms of service efficiency and quality control. As the brand considers growth opportunities, careful market selection and site evaluation will be crucial for successful expansion.
Is your territory available?
We'll take you through a few quick questions, then Rooster & Rice confirms availability directly.
Financial Analysis
The numbers behind Rooster & Rice
The franchise system demonstrates early-stage development with 10 units since its 2015 establishment, indicating measured growth over nine years. While this suggests careful expansion, prospective investors should evaluate the franchisor's infrastructure maturity and operational support systems. The reported gross revenue of $752,046 substantially exceeds the sub-sector average of $377,891, though individual unit performance varies based on location, management, and market conditions.
Ideal candidates should possess liquid capital of approximately $150,000-200,000 and restaurant industry experience, given the operational complexity of food service. The Asian cuisine segment's growth trajectory supports long-term viability, though investors must consider local market demographics and competitive density. Multi-unit development potential exists for qualified operators seeking portfolio expansion.
Key considerations include food service regulations, labor management challenges, and supply chain logistics for authentic ingredients. Territory rights and market protection terms require careful FDD review. Prospective franchisees should conduct thorough due diligence, including validation calls with existing operators and comprehensive market analysis before committing capital.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $325,100 to $467,500. The midpoint $396,300 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Rooster & Rice has an average gross revenue of $752K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2022 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Rooster & Rice's 2022 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Rooster & Rice franchise typically ranges between $325,100.00 and $467,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2022. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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