Roosters Men's Grooming Center

Roosters Men's Grooming Center

Information based on 2024 FDD

Food & Beverage · Personal Care Products

Investment min
$239K
Total: $239K–$374K
Avg gross revenue
$426K
Unit-level, 2024
Franchise fee
$40K
Per current disclosure
Royalty
4% - 6%
Locations
82
Franchising since 2002

Description

What is Roosters Men's Grooming Center?

Roosters Men's Grooming Center is a premium grooming destination that has been redefining the traditional barbershop experience since 1999. This upscale franchise combines classic barbershop elements with modern men's grooming services, creating an environment where gentlemen can relax and receive exceptional personal care.

The franchise stands out for its commitment to providing a comprehensive grooming experience that goes beyond just haircuts. Their signature services include precision haircuts, hot towel treatments, straight razor shaves, and beard grooming, all delivered by skilled professionals in a sophisticated, masculine atmosphere. Each location maintains high standards of cleanliness and professionalism while offering a personalized approach to men's grooming.

What sets Roosters apart is their attention to detail and customer service. Their stylists and barbers are thoroughly trained to provide consistent, high-quality services while ensuring each client's preferences are met. The experience includes thoughtful touches like consultations before each service, relaxing scalp massages, and styling tips to help maintain the look at home.

The franchise has built a loyal following by creating an environment where men can feel comfortable while receiving expert grooming services. Whether it's businessmen seeking a polished look, fathers and sons getting haircuts together, or anyone looking for a premium grooming experience, Roosters provides a welcoming atmosphere and consistent results. Their success is reflected in their expanding network of locations and consistently positive customer reviews praising both the quality of service and the overall experience.
  • 25 years operational experience established
  • Modern upscale barbershop positioning
  • Revenue exceeds sub-sector averages significantly
  • Authentic barbershop experience focus
  • Proven 82-unit system stability
  • Premium men's grooming market segment

Location Analysis

Where Roosters Men's Grooming Center wins

Roosters Men's Grooming Center demonstrates a strategic presence across multiple states, showing particular strength in the Mid-Atlantic and Texas markets. The franchise maintains a strong concentration in Texas, Virginia, and Maryland, suggesting successful market penetration in regions with strong professional demographics and suburban growth corridors. The impressive 4.67 average rating across thousands of customer reviews indicates consistent service quality and strong brand execution across markets.

The franchise shows particular success in affluent suburban markets near major metropolitan areas, as evidenced by high-performing locations like the Parker, Colorado market with its exceptional customer ratings. This suggests an ideal location profile targeting upper-middle-class communities with strong disposable income and professional demographics.

Significant expansion opportunities exist in the Northeast and West Coast, where the brand has limited presence despite favorable demographics. The current geographic distribution indicates room for growth in underserved states, particularly in markets with similar characteristics to existing successful locations.

For prospective franchisees, ideal locations should target areas with median household incomes above $75,000, professional office clusters, and upscale retail corridors. The strong presence in markets like Texas and Virginia provides a proven model for expansion in similar demographic markets across other regions.
Total US locations
82
Franchise units
82
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Roosters Men's Grooming Center

Avg gross revenue$425,928
Investment range$238,966 – $373,608
Investment midpoint$306,287
Brand fund1%
Royalty4% - 6%
Franchise fee$39,500
Min. net worth
Min. liquid capital
Roosters Men's Grooming Center requires an initial investment of $238,966 to $373,608, positioning it as a mid-tier opportunity within the men's grooming sector. This investment range sits below the sub-sector average maximum of $520,569, making it relatively accessible for qualified investors seeking entry into the personal care market.

The men's grooming industry has experienced robust growth, driven by evolving male consumer attitudes toward personal care and grooming services. This demographic shift creates favorable market conditions for barbershop concepts that blend traditional services with modern amenities.

With 82 units and 25 years of operation since 1999, Roosters demonstrates solid franchise system maturity and operational stability. This established track record suggests refined operational systems and proven market acceptance, though the moderate unit count indicates selective growth rather than aggressive expansion.

The reported gross revenue of $425,928 substantially exceeds the sub-sector average of $140,717, potentially reflecting the brand's upscale positioning and service premium. However, prospective investors should thoroughly analyze unit-level economics through the FDD.

Ideal candidates should possess sufficient liquid capital to meet investment requirements and demonstrate business management capabilities. The barbershop model typically requires hands-on operational involvement and understanding of local market dynamics. Territory rights and market protection terms warrant careful review during due diligence.

Investors should evaluate local demographics, competition density, and real estate availability when assessing market viability. The franchise's positioning in the growing men's grooming sector offers potential advantages, though success depends on execution and market-specific factors.
Did you know? Did you know that launching your own Roosters Men's Grooming Center franchise - where modern men get premium haircuts, beard trims, and grooming services in a masculine, sports-themed atmosphere - requires a total investment between $238,966 and $373,608, which includes the $39,500 franchise fee plus all the startup costs for equipment, build-out, inventory, and working capital needed to open your doors in this booming $26 billion men's grooming industry?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$239K–$374K
Most common
$238,966
Minimum
$306,287
Midpoint
$373,608
Maximum

Per FDD Item 7, total initial investment ranges from $238,966 to $373,608. The midpoint $306,287 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$500K$400K$300K$200K$100KN/A
$319K
$400K
$426K
2022
2023
2024
Avg
$382K
YOY change (2023 -> 2024)
+6%

According to Item 19 of the Franchise Disclosure Document, Roosters Men's Grooming Center has an average gross revenue of $426K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-8% YoY
1501209060300
2018
2019
2020
2021
2022
2023
2024
82 units open as of 2024 FDD-7 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Roosters Men's Grooming Center's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Roosters Men's Grooming Center franchise typically ranges between $238,966.00 and $373,608.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Roosters Men's Grooming Center
Roosters Men's Grooming Center
$426K avg revenue · 82+ US franchises

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