Rosati's Pizza

Rosati's Pizza

Information based on 2024 FDD

Food & Beverage · Pizza

Investment min
$147K
Total: $147K–$501K
Avg gross revenue
$1M
Unit-level, 2024
Franchise fee
$35K
Per current disclosure
Royalty
5%
of gross revenue
Locations
126
Franchising since 2006

Description

What is Rosati's Pizza?

Rosati's Pizza, established in 1964, stands as a testament to authentic Chicago-style pizza craftsmanship and Italian-American cuisine. With a rich heritage spanning nearly six decades, Rosati's has become synonymous with both traditional deep dish and thin-crust pizzas that capture the true essence of Chicago's beloved pizza culture.

The franchise has built its reputation on providing a diverse menu that extends beyond just pizza, featuring Italian beef sandwiches, pasta dishes, wings, and fresh salads. Each location offers a welcoming sports-bar atmosphere adorned with Chicago sports memorabilia, creating an authentic Windy City experience for customers.

What sets Rosati's apart is their unwavering commitment to quality ingredients and time-honored recipes. Their signature deep dish pizzas are layered with generous portions of premium cheese, fresh toppings, and their proprietary sauce, while their thin-crust options provide a perfectly crispy alternative that's equally impressive.

The franchise operates with a hybrid model that caters to both dine-in customers seeking a sports-bar experience and those preferring takeout or delivery services. Many locations feature full-service bars, multiple TVs for sports viewing, and family-friendly dining areas, making it a versatile establishment that serves various customer preferences.

Rosati's franchise owners benefit from a proven business model that has successfully adapted to changing market conditions while maintaining its core values of quality, authenticity, and customer service. The brand's strong presence in the Midwest has created a loyal customer base that appreciates genuine Chicago-style pizza and Italian cuisine, providing a solid foundation for franchise success.
  • 60-year authentic Chicago pizza heritage
  • Above-average revenue performance metrics
  • Lower investment barrier to entry
  • Traditional Italian family recipes
  • Farm-fresh ingredient sourcing standards
  • Established deep-dish pizza specialization

Location Analysis

Where Rosati's Pizza wins

Rosati's Pizza demonstrates a strategic regional concentration across multiple states, with a notable presence primarily clustered in the Southwest and Midwest. The brand shows particularly strong market penetration in Arizona, Illinois, and Michigan, with a significant footprint in these regions. The franchise maintains a solid average rating across thousands of customer reviews, indicating consistent operational performance and customer satisfaction.

The brand's robust presence in Arizona and Illinois reflects its ability to succeed in both its original Midwest market and expand successfully into the Southwest. This geographic distribution suggests adaptability to different market conditions while maintaining quality standards. The strategic concentration in key states indicates a hub-and-spoke expansion strategy that allows for efficient supply chain management and brand awareness building.

Potential franchisees should focus on markets with similar demographics to successful locations in Arizona and Illinois, particularly mid-sized cities with strong suburban populations and moderate competition in the premium pizza segment. Ideal locations feature high visibility in retail corridors, proximity to residential areas with median household incomes above $50,000, and areas with significant dinner-time traffic patterns. The current geographic footprint suggests significant expansion opportunities in the Southeast and Northeast, where the brand has limited presence but similar market characteristics to existing successful regions.
Total US locations
127
Franchise units
126
Corporate locations
1
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Rosati's Pizza

Avg gross revenue$1,241,865
Investment range$147,200 – $500,500
Investment midpoint$323,850
Brand fund5%
Royalty5%
Franchise fee$35,000
Min. net worth
Min. liquid capital
Rosati's Pizza presents a lower-barrier entry point with investment requirements of $147,200-$500,500, positioning significantly below the pizza sub-sector averages of $380,153-$837,259. This accessible investment structure makes it attractive for first-time franchisees or those seeking entry-level food service opportunities. The brand's 60-year operational history since 1964 demonstrates proven system stability, though the current 127-unit footprint suggests a more selective growth approach compared to larger pizza chains. The reported gross revenue of $1,241,865 substantially exceeds sub-sector averages of $599,237, indicating strong unit-level performance potential. Rosati's specializes in authentic Chicago-style deep-dish pizza, differentiating from commodity pizza offerings through premium positioning and traditional Italian fare. The pizza industry benefits from consistent consumer demand and delivery/takeout trends, though faces intense competition and rising labor costs. Ideal investors should possess $150,000-200,000 liquid capital and restaurant management experience, given the operational complexity of deep-dish preparation and full-service Italian menu offerings. The brand's focus on authentic family recipes and farm-fresh ingredients appeals to quality-conscious consumers but requires adherence to strict preparation standards. Territory development opportunities may be available given the relatively small system size. Prospective franchisees should thoroughly review the FDD to understand specific territory rights, operational requirements, and ongoing fee structures before making investment decisions.
Did you know? Did you know that bringing Chicago's legendary deep-dish pizza tradition to your community through a Rosati's Pizza franchise requires a total investment between $147,200 and $500,500, which covers everything from the $35,000 franchise fee to equipment, buildout, and working capital needed to serve up those famous thick-crust pies that have made Rosati's a Windy City institution since 1964?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$147K–$501K
Most common
$147,200
Minimum
$323,850
Midpoint
$500,500
Maximum

Per FDD Item 7, total initial investment ranges from $147,200 to $500,500. The midpoint $323,850 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$2M$1M$900K$600K$300KN/A
$757K
$1M
$1M
2022
2023
2024
Avg
$1M
YOY change (2023 -> 2024)
+21%

According to Item 19 of the Franchise Disclosure Document, Rosati's Pizza has an average gross revenue of $1M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+102% YoY
20016012080400
2017
2018
2019
2020
2021
2022
2023
2024
127 units open as of 2024 FDD+64 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Rosati's Pizza's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Rosati's Pizza franchise typically ranges between $147,200.00 and $500,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Rosati's Pizza
Rosati's Pizza
$1M avg revenue · 126+ US franchises

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