Servpro

Servpro

Information based on 2024 FDD

Home Services · Residential Restoration

Investment min
$241K
Total: $241K–$302K
Avg gross revenue
N/A
Unit-level, 2024
Franchise fee
$90K
Per current disclosure
Royalty
3% - 10%
Locations
2,202
Franchising since 1969

Description

What is Servpro?

SERVPRO stands as North America's premier provider of cleaning and restoration services, with over five decades of excellence since its establishment in 1967. As the #1 choice in the cleanup and restoration industry, SERVPRO has built an unmatched reputation for responding to emergencies 24/7 with their signature promise of being 'Faster to any size disaster.'

With a vast network of over 2,200 locations serving 97% of all US zip codes, SERVPRO specializes in water damage restoration, fire damage repair, mold remediation, storm response, and specialized cleaning services. Their highly trained professionals bring extensive experience and cutting-edge equipment to every job, ensuring both residential and commercial properties are restored to their pre-damage condition.

What sets SERVPRO apart is their comprehensive approach to restoration. From immediate emergency response to complete reconstruction services, they handle every aspect of the recovery process. Their technicians undergo rigorous training and certification, following industry-standard protocols while providing personalized solutions for each unique situation.

The franchise's commitment to excellence is reflected in their consistent ranking as #1 in the restoration services category by Entrepreneur magazine for over two decades. SERVPRO franchisees benefit from extensive corporate support, proven systems, and a trusted brand name that customers recognize and trust. Their dedication to customer service is evident in countless positive reviews highlighting their professionalism, efficiency, and ability to handle complex restoration projects while maintaining clear communication throughout the process.

For those seeking a business opportunity in the growing restoration industry, SERVPRO offers a chance to join a leader in an essential service sector with a proven track record of success and stability.
  • 2,202 Active Franchise Locations
  • 57 Years Industry Experience Since 1967
  • 24/7 Emergency Response Capabilities
  • Recession-Resistant Service Industry
  • Comprehensive Restoration Services Portfolio
  • Established Territory Protection System

Location Analysis

Where Servpro wins

Servpro demonstrates robust national coverage with widespread presence across the United States, showcasing particularly strong representation in coastal and high-population regions. The franchise maintains notable concentrations in California, New York, and Texas, strategically positioning the brand in markets with high property values and natural disaster exposure. The franchise's exceptional customer satisfaction ratings across numerous reviews indicates strong operational consistency and service quality nationwide.

The franchise's geographic distribution aligns well with areas prone to water damage, storms, and property emergencies, particularly in coastal states like Florida and New Jersey. This strategic positioning, combined with strong market penetration in major metropolitan areas, provides competitive advantages in emergency response times and service coverage.

Growth opportunities exist in mid-sized markets, particularly in the Midwest and Mountain regions, where population growth and property development create expanding service needs. Ideal locations for new franchises should target areas with high property density, above-average household income, and exposure to weather-related incidents. Success factors include proximity to both residential and commercial zones, accessibility to major thoroughfares for rapid response, and areas with aging infrastructure requiring more frequent restoration services.
Total US locations
2,202
Franchise units
2,202
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Servpro

Avg gross revenueN/A
Investment range$241,270 – $301,775
Investment midpoint$271,523
Brand fund0.5% - 2.5%
Royalty3% - 10%
Franchise fee$90,000
Min. net worth
Min. liquid capital
SERVPRO requires an investment range of $241,270 to $301,775, positioning it in the mid-tier franchise category within residential restoration services. This investment level sits near the upper end of the sub-sector's average range of $164,796 to $327,467, reflecting the brand's premium market position and comprehensive business model.

The restoration industry benefits from recession-resistant characteristics and consistent demand driven by natural disasters, aging infrastructure, and insurance-backed services. Water damage restoration represents a critical service with limited seasonal variation, providing operational stability for franchisees. While specific revenue data is not available for SERVPRO, the residential restoration subsector averages $910,979 in gross revenue.

With 2,202 active units and 57 years of operation since 1967, SERVPRO demonstrates exceptional system maturity and market penetration. The franchise maintains strong brand recognition and operational infrastructure within the restoration industry.

The business model requires 24/7 emergency response capabilities and specialized equipment, creating higher operational complexity but also significant barriers to entry for competitors. Territory protection and established industry relationships provide additional competitive advantages.

Ideal investors should possess strong operational management experience and sufficient working capital for equipment, vehicles, and emergency response infrastructure. The business suits operators comfortable with urgent service delivery and complex project management.
Did you know? Did you know that launching your own Servpro franchise - one of the nation's leading disaster restoration and cleaning companies - requires a total investment of $241,270 to $301,775, which covers everything from the $90,000 franchise fee to all the specialized equipment, vehicles, and startup costs needed to help homeowners and businesses recover from water damage, fire damage, and other emergencies in your community?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$241K–$302K
Most common
$241,270
Minimum
$271,523
Midpoint
$301,775
Maximum

Per FDD Item 7, total initial investment ranges from $241,270 to $301,775. The midpoint $271,523 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

+4% YoY
2,5002,0001,5001,0005000
2021
2022
2023
2024
2,202 units open as of 2024 FDD+88 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Servpro's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Servpro franchise typically ranges between $241,270.00 and $301,775.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Servpro
Servpro
N/A avg revenue · 2202+ US franchises

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