SmashBurger
Food & Beverage · Burgers & Fries
Description
What is SmashBurger?
What sets SmashBurger apart is their commitment to quality ingredients and customization. Each burger starts with 100% Certified Angus Beef that's smashed on a hot griddle, creating their trademark 'smashed crispy' patty. Their menu features creative burger combinations, from the truffle mushroom swiss to the Colorado burger, alongside classic options that satisfy traditional tastes.
Beyond their legendary burgers, SmashBurger offers a diverse menu including chicken sandwiches, turkey burgers, and black bean vegetarian options. Their sides are equally noteworthy, particularly their signature SmashFries tossed with rosemary, garlic, and olive oil. The restaurant also features hand-spun milkshakes made with Häagen-Dazs ice cream, adding a premium touch to the casual dining experience.
The brand's modern restaurant design creates a welcoming atmosphere that appeals to a wide demographic, from families to young professionals. SmashBurger's commitment to customer service is evident in their consistently positive reviews, with guests frequently praising both the food quality and staff friendliness.
For potential franchisees, SmashBurger offers a proven business model with strong brand recognition and a dedicated support system. Their success in both urban and suburban markets demonstrates the concept's versatility and broad consumer appeal.
- Signature proprietary burger smasher technology with special smashing technique
- 211 active franchise locations demonstrating proven scalability
- 17 years of operational excellence since 2007 establishment
- Premium ingredients with custom burger spice blend
- Made-to-order burgers with caramelized crispy sear
- Flexible footprint development options for multi-unit growth
Location Analysis
Where SmashBurger wins
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Financial Analysis
The numbers behind SmashBurger
Established in 2007 with 211 active units, SmashBurger demonstrates solid system maturity with 17 years of operational history providing franchisees with proven systems and refined protocols. The moderate unit count suggests selective, quality-focused growth rather than rapid expansion.
The burger segment remains resilient with consistent consumer demand, though faces increasing competition from fast-casual concepts and delivery platforms. SmashBurger's signature smashing technique and premium ingredients differentiate it in the crowded burger market, supporting higher price points that justify the elevated investment requirements.
Ideal investors should possess restaurant management experience and sufficient capital reserves beyond minimum requirements. The high investment threshold naturally limits competition among potential franchisees while ensuring system quality. Multi-unit development opportunities exist given the brand's proven scalability.
Prospective investors must carefully evaluate local market dynamics, competition density, and demographic alignment with the premium burger positioning. The substantial capital requirements necessitate thorough due diligence and comprehensive review of the Franchise Disclosure Document before proceeding.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $1,172,500 to $2,176,500. The midpoint $1,674,500 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, SmashBurger has average gross revenue data in our records. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for SmashBurger's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a SmashBurger franchise typically ranges between $1,172,500.00 and $2,176,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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