Mooyah
Food & Beverage · Burgers & Fries
Description
What is Mooyah?
What sets MOOYAH apart is their commitment to quality and customization. Their hand-cut Idaho potato fries and sweet potato fries are made fresh daily, while their real ice cream shakes come in classic and creative flavors. The restaurant's modern, family-friendly atmosphere features an interactive chalk wall for kids and comfortable seating for both casual dining and takeout customers.
MOOYAH's digital presence includes a user-friendly mobile app with a robust rewards program, online ordering capabilities, and delivery services. The brand has garnered a loyal following through its consistent food quality, generous portions, and exceptional customer service. Their commitment to cleanliness and welcoming atmosphere has made them a neighborhood favorite across their locations.
The concept appeals to health-conscious consumers while still satisfying traditional burger enthusiasts. With options like the 'Iceburger' (lettuce-wrapped) and gluten-free buns, MOOYAH demonstrates its adaptability to evolving consumer preferences. Their success is built on a foundation of quality ingredients, customizable options, and a dedication to creating a superior guest experience in every aspect of their operation.
- Custom burger personalization platform
- Specialized dietary menu options (Paleo, Vegan, Keto, Low Cal)
- Multiple protein options including poultry and vegetarian
- Digital ordering and delivery capabilities
- Established rewards program with member benefits
- Lower investment barrier compared to burger franchise competitors
Location Analysis
Where Mooyah wins
The franchise shows particular strength in suburban markets with higher-income demographics, as exemplified by successful locations like the Plano, Texas unit. Strong market concentration in Texas and California suggests effective supply chain management and strong brand recognition in these regions, while the distributed presence across other states indicates potential for significant expansion.
Ideal locations for Mooyah typically feature high-traffic areas near office complexes or retail centers, catering to both lunch and dinner crowds. The brand performs well in markets with educated, middle to upper-middle-class consumers who value premium burger offerings. Significant expansion opportunities exist in the Southeast and Northeast, where the brand has limited presence despite favorable demographics.
Prospective franchisees should focus on suburban locations with median household incomes above $75,000, daytime population density exceeding 25,000 within a 3-mile radius, and proximity to retail centers or office parks.
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Financial Analysis
The numbers behind Mooyah
The burger and fries segment remains highly competitive yet resilient, driven by consistent consumer demand for customizable, quality fast-casual dining experiences. Mooyah's counter-serve chain specializes in custom burgers, including poultry and veggie versions, plus fries and shakes, offering diverse menu options to accommodate varying consumer preferences.
With 75 active units and 16+ years of operation since 2007, Mooyah demonstrates moderate system maturity while maintaining a relatively compact footprint. This smaller scale may limit brand recognition compared to major burger chains but potentially offers greater territory availability and franchisor attention to individual operators.
The reported gross revenue of $1,011,974 falls below the sub-sector average of $1,259,214, which may reflect the system's focused market presence or operational model differences. The brand offers specialized menu items including paleo, vegan, keto, and low-calorie options, along with online ordering, delivery, catering services, and rewards programs to drive multiple revenue streams.
Prospective franchisees should possess restaurant management experience and conduct comprehensive due diligence before investment.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $371,731 to $1,080,350. The midpoint $726,041 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Mooyah has an average gross revenue of $1M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Mooyah's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Mooyah franchise typically ranges between $371,731.00 and $1,080,350.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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