Spitz
Food & Beverage · Mediterranean
Description
What is Spitz?
The restaurant concept stands out with its unique fusion of authentic Mediterranean flavors and contemporary California-inspired innovations. Their menu caters to diverse dietary preferences, offering extensive vegetarian, vegan, and gluten-free options alongside their popular lamb, beef, and chicken selections. Signature items include the Berliner Döner, Street Cart Wraps, and their famous crispy fries served with house-made aioli.
What sets Spitz apart is not just their food, but their distinctive atmosphere. Each location features an eclectic, artistic ambiance with modern street art, creating a welcoming space that appeals to both casual diners and young professionals. The restaurant concept includes entertainment elements like board games and craft beverage programs, making it a destination for both quick lunches and leisurely dining experiences.
The brand has cultivated a loyal following through their commitment to fresh ingredients, generous portions, and exceptional customer service. Their innovative approach to Mediterranean cuisine, combined with their hip, casual dining atmosphere, has proven successful in various markets. Spitz locations typically feature both indoor and outdoor seating, and many offer catering services to expand their business reach within their communities.
- Award-winning Mediterranean restaurant concept
- Multi-dietary menu accommodates diverse preferences
- Full-service restaurant with bar operations
- Nearly 20 years operational experience
- Family and pet-friendly dining atmosphere
- Dine-in, delivery and catering revenue streams
Location Analysis
Where Spitz wins
The Mediterranean fast-casual concept performs particularly well in urban areas with diverse, young professional populations and university proximity. Utah's strong presence suggests successful market penetration in areas with health-conscious demographics and growing food scene sophistication. While the brand has achieved broad geographic coverage, many states currently maintain limited representation, indicating significant room for market deepening, particularly in coastal markets and major metropolitan areas.
Ideal locations for new Spitz franchises include areas with high foot traffic, proximity to business districts or universities, and demographics skewing toward educated, health-conscious consumers aged 25-45. Markets with limited Mediterranean quick-service competition present particularly attractive expansion opportunities. The consistently high ratings across a substantial sample size of reviews suggest the concept resonates strongly with consumers when properly positioned, though careful site selection remains crucial for success.
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Financial Analysis
The numbers behind Spitz
The Mediterranean fast-casual segment benefits from growing consumer demand for healthy, customizable dining options. Spitz's multi-dietary approach (vegan, keto, gluten-free) aligns with demographic trends toward health-conscious eating, particularly among millennials and Gen Z consumers driving restaurant industry growth.
With 20 units established since 2005, Spitz demonstrates measured expansion over nearly two decades, suggesting careful market selection and operational refinement. The system's multi-state presence across diverse markets indicates adaptable brand positioning, though the relatively small unit count may limit brand recognition compared to larger Mediterranean competitors.
The reported gross revenue of $1,869,721 substantially exceeds the sub-sector average of $678,785, though investors should verify this represents typical performance rather than outlier results. The complex operational model combining restaurant service, bar operations, and catering requires experienced restaurant management or significant operational learning curves.
Ideal investors should possess substantial liquid capital given the premium investment level, preferably with restaurant or hospitality experience. Markets with health-conscious demographics, family dining demand, and favorable alcohol licensing present optimal conditions. Prospective franchisees must thoroughly review the FDD and conduct comprehensive due diligence before investment decisions.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $579,250 to $1,150,050. The midpoint $864,650 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Spitz has an average gross revenue of $2M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Spitz's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Spitz franchise typically ranges between $579,250.00 and $1,150,050.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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