Studio 6
Lodging & Hospitality · Hotel Resorts
Description
What is Studio 6?
What sets Studio 6 apart is its thoughtfully designed living spaces that combine the comforts of home with the convenience of hotel amenities. Each room typically features fully-equipped kitchens, expanded work areas, and modern furnishings, catering to guests who require more than just a standard hotel room. The brand's commitment to providing essential amenities while maintaining competitive rates has made it a preferred choice for cost-conscious travelers seeking extended-stay options.
For franchise owners, Studio 6 offers a proven business model in the resilient hospitality sector. The brand provides comprehensive operational support, including sophisticated revenue management systems, national marketing campaigns, and ongoing training programs. Their strategic focus on the extended-stay market segment has helped create a stable business opportunity that's less susceptible to seasonal fluctuations compared to traditional hotels.
With its established presence in key markets and a clear vision for growth, Studio 6 continues to evolve and adapt to changing traveler needs while maintaining its core promise of providing comfortable, affordable extended-stay accommodations. The brand's commitment to quality service and value positioning makes it an attractive option for entrepreneurs looking to enter the hospitality industry.
- 25+ years operational experience
- Established extended-stay market position
- Apartment-style amenities and kitchenettes
- Corporate and temporary housing focus
- Mature franchise system infrastructure
- Value-oriented lodging positioning
Location Analysis
Where Studio 6 wins
The brand's high customer satisfaction ratings indicate effective operational standards across regions, particularly impressive in the budget-friendly extended stay segment. Market positioning appears strongest in secondary and tertiary markets where value-oriented lodging options are in demand. The current footprint reveals opportunities for expansion, particularly in the Northeast and Western regions where coverage is less dense.
Ideal locations for new Studio 6 properties typically include areas near business parks, medical centers, and transportation hubs, with strong weekly and monthly stay demand. Success factors include proximity to major highways, developing industrial areas, and regions with consistent business travel or temporary workforce housing needs. Prospective franchisees should focus on markets with limited extended-stay competition and growing commercial development, particularly in states showing economic growth but current underrepresentation in the Studio 6 network.
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Financial Analysis
The numbers behind Studio 6
The extended-stay lodging sector benefits from strong fundamentals driven by corporate relocations, temporary housing needs, and cost-conscious travelers seeking apartment-style amenities. This market segment typically demonstrates resilience during economic fluctuations as guests prioritize value and functionality over luxury amenities.
With 199 units and establishment in 1998, Studio 6 represents a mature franchise system with over two decades of operational refinement. This 25-year track record suggests established operational protocols and franchisor experience, though the relatively modest unit count indicates selective growth or market positioning challenges within the competitive extended-stay landscape.
Prospective investors should possess substantial liquid capital and hospitality management experience given the operational complexity of extended-stay properties. The business model requires managing both short-term and long-term guests while maintaining apartment-style units with kitchenettes and enhanced amenities.
Ideal candidates include experienced hotel operators or well-capitalized investors seeking entry into the extended-stay segment. The investment level suggests targeting established markets with strong corporate presence and temporary housing demand. Multi-unit development potential exists for qualified operators with sufficient capital reserves.
Prospective franchisees must thoroughly review the Franchise Disclosure Document and conduct comprehensive due diligence before making investment commitments.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $6,812,341 to $9,216,088. The midpoint $8,014,215 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Studio 6's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Studio 6 franchise typically ranges between $6,812,341.00 and $9,216,088.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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