Summer Moon Coffee
Food & Beverage · Coffee & Tea
Description
What is Summer Moon Coffee?
What makes Summer Moon truly special is their commitment to craftsmanship and quality. Their oak-fired roasting process, a technique rarely found in modern coffee production, infuses their beans with a smooth, distinctive flavor that cannot be replicated by conventional roasting methods. This attention to detail extends from their carefully crafted beverages to their welcoming café environments, designed to provide a warm, inviting atmosphere for both quick visits and extended stays.
The franchise has built its reputation on exceptional customer service, with consistently positive reviews highlighting their knowledgeable and friendly staff. Each location serves as a community hub, offering a carefully curated menu of coffee drinks, teas, and fresh-baked pastries. Their innovative drink menu includes various 'moon' options, allowing customers to customize their preferred sweetness levels, making their offerings accessible to both traditional coffee purists and those who prefer sweeter beverages.
For entrepreneurs seeking a coffee franchise opportunity, Summer Moon offers a proven business model that combines artisanal coffee craftsmanship with modern business practices. Their steady expansion across multiple states demonstrates the concept's scalability while maintaining the quality and charm that made the brand successful.
- Wood-fired roasting creates unique flavor
- Fair-trade coffee appeals to conscious consumers
- Twenty-year operational track record established
- Premium positioning in growing specialty market
- Quaint café atmosphere differentiates experience
- Artisanal approach commands higher pricing
Location Analysis
Where Summer Moon Coffee wins
The franchise shows strategic geographic expansion beyond its Texas core, with notable presence throughout the Southeast and growing representation in the Midwest. They have established strong market positions in states like North Carolina, Oklahoma, South Carolina, and Georgia, while steadily developing their footprint across other markets including Missouri, Kansas, Michigan, Illinois, Alabama, Arkansas, Colorado, Florida, Wisconsin, Tennessee, and New Mexico.
Ideal locations for Summer Moon Coffee typically feature high-visibility sites in urban or suburban areas with strong morning commuter traffic and proximity to business districts. Their target demographics focus on areas with educated professionals aged 25-45. Growth opportunities exist in underserved markets between their current clusters, particularly in states connecting their existing Southeast and Midwest presence. New franchisees should focus on locations with median household incomes above $65,000 and daytime population densities exceeding 3,000 people within a 1-mile radius.
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Financial Analysis
The numbers behind Summer Moon Coffee
The coffee and tea sub-sector benefits from resilient consumer demand and growing appreciation for specialty coffee experiences. Summer Moon's focus on wood-fired, fair-trade coffee aligns with premium market trends emphasizing quality and sustainability. The reported gross revenue of $924,461 substantially exceeds the sub-sector average of $307,288, though investors should conduct thorough due diligence on unit-level performance variations.
With 36 units since 2002, Summer Moon demonstrates measured growth and operational stability over two decades. This moderate expansion suggests careful market selection and franchisee support, though it indicates limited brand recognition compared to larger coffee chains. The system's maturity provides operational refinement while maintaining growth potential.
Ideal investors require substantial liquid capital and net worth to meet the premium investment threshold. The concept suits markets appreciating artisanal coffee experiences with demographics supporting higher price points. Multi-unit development opportunities may exist given the brand's proven concept and market positioning. Prospective franchisees should thoroughly review the FDD and assess local market dynamics before committing to this premium coffee franchise investment.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $616,150 to $1,041,500. The midpoint $828,825 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Summer Moon Coffee has an average gross revenue of $924K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Summer Moon Coffee's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Summer Moon Coffee franchise typically ranges between $616,150.00 and $1,041,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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