SureStay Hotel by Best Western
Lodging & Hospitality · Hotels, Resorts
Description
What is SureStay Hotel by Best Western?
The SureStay concept was designed to deliver consistent, quality accommodations that meet the expectations of today's value-conscious travelers. As a franchise owner, you'll benefit from Best Western's powerful reservation system, award-winning loyalty program, and comprehensive operational support while maintaining the flexibility to create a distinctive guest experience.
What sets SureStay apart is its commitment to maintaining high customer service standards while offering competitive rates. The brand focuses on delivering the essential amenities that business and leisure travelers expect, including comfortable rooms, reliable WiFi, complimentary breakfast, and friendly service. This streamlined approach helps optimize operational efficiency while maximizing guest satisfaction.
Franchisees receive extensive training and ongoing support in all aspects of hotel management, from day-to-day operations to marketing and revenue optimization. Best Western's established relationships with suppliers and vendors also provide cost-saving opportunities that can help improve your bottom line.
For entrepreneurs looking to enter the hospitality industry, SureStay offers a compelling opportunity to operate a hotel business with the backing of a trusted international brand, while maintaining the personal touch of an independent operator. The brand's rapid growth since its inception demonstrates its strong market position and potential for continued expansion.
- Backed by Best Western International's established hospitality infrastructure
- Lower investment requirements than Hotels, Resorts sub-sector average
- Access to proven reservation and loyalty systems
- Conversion-friendly business model reducing development costs
- Rapid growth with 238 active units since 2016 launch
- Mid-scale market positioning in recovering lodging sector
Location Analysis
Where SureStay Hotel by Best Western wins
The franchise's geographic distribution suggests a focused expansion strategy targeting underserved markets in mid-sized cities and along major interstate corridors. Success factors include proximity to business districts, healthcare facilities, and regional attractions. The brand's top performers, such as the Susanville, California location, typically feature strategic positioning near demand generators while maintaining competitive pricing against other limited-service hotels.
Ideal locations for new franchisees should prioritize markets with stable business travel, growing healthcare sectors, and limited upper-midscale hotel competition. The significant opportunities for expansion across many additional states presents substantial growth potential, particularly in the Midwest and Southwest regions where the brand's value proposition could resonate strongly with both business and leisure travelers.
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Financial Analysis
The numbers behind SureStay Hotel by Best Western
Notably, SureStay's investment range sits significantly below the sub-sector average of $8.4M-$9.3M, potentially offering a more accessible entry point into the branded hotel market among the 109 franchises in the Hotels, Resorts sub-sector. This positioning may reflect the brand's focus on conversion properties rather than ground-up construction, reducing initial capital requirements. Revenue data is not currently available for this franchise system.
Launched in 2016 with 238 active units, SureStay represents a relatively young but rapidly scaling system that leverages Best Western International's established infrastructure and decades of hospitality expertise. The brand targets the growing mid-scale hotel segment, with the lodging industry continuing its recovery trajectory.
Ideal investors typically possess hospitality management experience, strong operational capabilities, and access to SBA financing or commercial lending. Success depends heavily on location, market demographics, and operational execution, with multi-unit development opportunities available for qualified investors.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $4,675,000 to $7,300,000. The midpoint $5,987,500 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for SureStay Hotel by Best Western's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a SureStay Hotel by Best Western franchise typically ranges between $4,675,000.00 and $7,300,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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