The Chopped Leaf

The Chopped Leaf

Information based on 2022 FDD

Food & Beverage · Fast Casual

Investment min
$361K
Total: $361K–$886K
Avg gross revenue
N/A
Unit-level, 2022
Franchise fee
$30K
Per current disclosure
Royalty
6%
of gross revenue
Locations
1
Franchising since 2008

Description

What is The Chopped Leaf?

The Chopped Leaf represents a fresh approach to fast-casual dining, offering health-conscious consumers a delicious alternative to traditional quick-service restaurants. Founded in 2008, this innovative concept has carved out its niche in the competitive food service industry by focusing on fresh, wholesome ingredients and customizable menu options.

At the heart of The Chopped Leaf's appeal is its commitment to providing nutritious, flavor-packed meals that cater to various dietary preferences and lifestyles. The menu features an array of chef-designed salads, wraps, bowls, and soups, each crafted to deliver both satisfaction and wellness. What sets this concept apart is its dedication to using high-quality, locally sourced ingredients whenever possible, ensuring that customers can feel good about their dining choices.

The franchise operates with a streamlined business model that emphasizes operational efficiency while maintaining food quality and customer service excellence. Their modern, welcoming restaurant design creates an inviting atmosphere that appeals to health-conscious professionals, families, and anyone seeking a quick, nutritious meal.

As a franchise opportunity, The Chopped Leaf offers comprehensive training and support systems to help franchisees succeed in the growing healthy fast-casual segment. The brand's focus on wellness aligns perfectly with current consumer trends toward healthier eating habits and lifestyle choices. With a proven operational system and strong brand identity, The Chopped Leaf presents an exciting opportunity for entrepreneurs looking to enter the thriving healthy food service industry while making a positive impact in their communities.
  • Fresh healthy fast-casual positioning
  • Customizable salad and bowl concept
  • Growing health-conscious market segment
  • Established brand since 2008
  • Territory availability for expansion
  • Wellness-focused dining trend alignment

Location Analysis

Where The Chopped Leaf wins

The Chopped Leaf, with an emerging presence in the market, represents a growing brand in the fast-casual restaurant sector. While historical performance data and customer ratings are limited due to the nascent stage of franchise operations, this presents a unique opportunity for early-market entry and territorial establishment. The brand's focus on healthy, fresh offerings positions it well for expansion in health-conscious urban and suburban markets with strong daytime populations and higher disposable incomes. Ideal locations should target areas with dense office populations, retail centers, and health-focused demographic profiles, particularly in markets with limited healthy fast-casual options. Key success factors for new locations include high-visibility sites in areas with median household incomes above $75,000, substantial daytime population (minimum 25,000 within 3 miles), and proximity to complementary retailers such as fitness centers and medical facilities. While the limited operational history presents some risk, it also offers franchisees the opportunity to secure prime territories in untapped markets. Prospective franchisees should focus on metropolitan areas with demonstrated success in similar health-focused concepts, particularly in regions with growing young professional and health-conscious consumer bases. The brand's expansion potential is particularly strong in markets where healthy fast-casual concepts are underrepresented.
Total US locations
1
Franchise units
1
Corporate locations
0
Avg. sq. footage
N/A
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Financial Analysis

The numbers behind The Chopped Leaf

Avg gross revenueN/A
Investment range$361,300 – $885,500
Investment midpoint$623,400
Brand fund2%
Royalty6%
Franchise fee$30,000
Min. net worth
Min. liquid capital
The Chopped Leaf requires an investment range of $361,300 to $885,500, positioning it competitively within the fast-casual segment where sub-sector averages span $406,514 to $894,151. This investment level represents a mid-tier opportunity in the growing healthy fast-casual market, appealing to investors seeking entry into the expanding health-conscious dining sector.

The fast-casual industry continues experiencing robust growth, driven by consumer demand for fresh, customizable, and nutritious meal options. Health-focused concepts particularly benefit from demographic shifts toward wellness-oriented dining, creating favorable market conditions for salad and bowl-based restaurants.

With only one unit currently operating and establishment in 2008, The Chopped Leaf presents both opportunity and consideration for potential franchisees. While the limited unit count suggests an emerging franchise system with potential for significant territory availability, it also indicates minimal operational track record and brand recognition compared to established competitors in the crowded fast-casual space.

Investors should possess sufficient liquid capital to support initial investment requirements plus working capital for the critical launch period. The concept suits operators with restaurant experience or strong business management backgrounds, particularly those passionate about health and wellness trends.

Key considerations include the franchisor's ability to provide comprehensive support with limited system infrastructure, territory development strategies, and competitive positioning against established healthy fast-casual brands. Prospective franchisees should thoroughly review the Franchise Disclosure Document and conduct extensive due diligence given the system's early development stage.
Did you know? Did you know that launching your own The Chopped Leaf franchise - the popular fresh salad and wrap concept that's revolutionizing healthy fast-casual dining - requires a total investment between $361,300 and $885,500, which covers everything from the $30,000 franchise fee to equipment, build-out costs, and working capital needed to bring nutritious, customizable meals to health-conscious customers in your community?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$361K–$886K
Most common
$361,300
Minimum
$623,400
Midpoint
$885,500
Maximum

Per FDD Item 7, total initial investment ranges from $361,300 to $885,500. The midpoint $623,400 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

0% YoY
211100
2019
2020
2021
2022
1 units open as of 2022 FDD

2022 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for The Chopped Leaf's 2022 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2022 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a The Chopped Leaf franchise typically ranges between $361,300.00 and $885,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2022. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

The Chopped Leaf
The Chopped Leaf
N/A avg revenue · 1+ US franchises

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