The Grounds Guys

The Grounds Guys

Information based on 2024 FDD

Home Services · Lawn Care

Investment min
$82K
Total: $82K–$214K
Avg gross revenue
$811K
Unit-level, 2024
Franchise fee
$35K
Per current disclosure
Royalty
5% - 6%
Locations
225
Franchising since 2010

Description

What is The Grounds Guys?

The Grounds Guys is a premier lawn care and landscaping franchise that has established itself as a trusted leader in the home services industry. Since its founding in 2010, the company has built a strong reputation for delivering exceptional outdoor maintenance services with a commitment to professionalism and customer satisfaction.

What sets The Grounds Guys apart is their comprehensive approach to property care. Their services extend beyond basic lawn maintenance to include complete landscape design, irrigation system installation and repair, tree care, seasonal cleanup, and even holiday lighting installation. Their teams are known for their uniformed, well-trained professionals who take pride in transforming ordinary outdoor spaces into beautiful, sustainable landscapes.

The franchise operates on a core philosophy of respect, integrity, and customer focus. This is evident in their consistent communication, attention to detail, and willingness to go above and beyond to ensure customer satisfaction. Whether working with residential or commercial properties, The Grounds Guys brings the same level of expertise and dedication to every project.

Franchise owners benefit from a proven business model that includes comprehensive training, ongoing support, and access to professional-grade equipment and resources. The brand's strong presence in the growing home services sector, combined with their commitment to excellence, makes them a standout choice for entrepreneurs looking to enter the lawn care and landscaping industry.

For customers, The Grounds Guys offers the reliability and professionalism of a national brand while maintaining the personal touch and local expertise of a neighborhood business. Their systematic approach to property maintenance and improvement has earned them countless positive reviews and loyal customers across their growing network of locations.
  • Neighborly company portfolio backing
  • Done Right Promise guarantee
  • Full-service grounds care solutions
  • 14-year proven business model
  • 225 locations nationwide presence
  • Commercial and residential markets

Location Analysis

Where The Grounds Guys wins

The Grounds Guys demonstrates a widespread presence across multiple states, with strong coverage throughout the Southeast and Midwest regions. The franchise shows notable market penetration in key states like Texas, North Carolina, Ohio, Illinois, and Georgia, indicating successful expansion across diverse geographic areas. The franchise maintains a strong average rating across thousands of customer reviews, suggesting consistent service quality across territories.

The significant presence in high-growth Sun Belt states positions the franchise well for continued expansion, particularly given the region's strong housing market and year-round lawn care needs. Market opportunities exist in underserved Northern states, where seasonal services could be diversified to include snow removal and winter maintenance. The franchise shows particular success in suburban areas with higher homeownership rates and median household incomes.

Ideal locations for new franchises typically include growing suburban communities with a high percentage of single-family homes, median household incomes above $75,000, and limited local competition in professional lawn care services. The franchise's strongest performers tend to be in markets with year-round maintenance needs and a mix of residential and commercial clients, suggesting these factors should be prioritized in location selection.
Total US locations
225
Franchise units
225
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind The Grounds Guys

Avg gross revenue$811,399
Investment range$82,320 – $214,470
Investment midpoint$148,395
Brand fund2%
Royalty5% - 6%
Franchise fee$35,000
Min. net worth
Min. liquid capital
The Grounds Guys presents an accessible entry point into the lawn care franchise sector with investment requirements of $82,320-$214,470, positioning well below the sub-sector average range of $147,426-$219,540. This lower barrier to entry makes it attractive for emerging entrepreneurs seeking home services opportunities without premium capital commitments.

The lawn care industry benefits from recession-resistant fundamentals, as property maintenance remains essential regardless of economic conditions. Growing suburban populations and dual-income households increasingly outsource landscaping services, creating sustained market demand. The sector's fragmented nature offers consolidation opportunities for well-capitalized franchise systems.

Established in 2010 with 225 units, The Grounds Guys demonstrates solid system maturity and measured expansion within the Neighborly portfolio. This 14-year operational history provides franchisees with proven business systems and established vendor relationships. The Neighborly backing offers additional infrastructure support and cross-brand synergies.

The reported gross revenue of $811,399 trails sub-sector averages, though this may reflect varying market conditions or operational differences across the system. Territory considerations include population density, seasonal weather patterns, and local competition intensity. The business model requires operational management skills and seasonal cash flow planning.

Ideal candidates possess $50,000-$75,000 liquid capital with business management experience or strong operational backgrounds. Markets with established residential bases and commercial development offer optimal conditions. Multi-unit development potential exists for qualified investors seeking portfolio expansion within defined territories.
Did you know? Did you know that starting your own The Grounds Guys franchise - a leading commercial and residential landscaping business that helps property owners maintain beautiful outdoor spaces year-round - requires a total investment between $82,320 and $214,470, which includes the $35,000 franchise fee plus all equipment, vehicles, marketing, and working capital needed to launch your lawn care and landscaping operation?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$82K–$214K
Most common
$82,320
Minimum
$148,395
Midpoint
$214,470
Maximum

Per FDD Item 7, total initial investment ranges from $82,320 to $214,470. The midpoint $148,395 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$1M$800K$600K$400K$200KN/A
$785K
$870K
$811K
2022
2023
2024
Avg
$822K
YOY change (2023 -> 2024)
-7%

According to Item 19 of the Franchise Disclosure Document, The Grounds Guys has an average gross revenue of $811K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+7% YoY
250200150100500
2019
2020
2021
2022
2023
2024
225 units open as of 2024 FDD+14 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for The Grounds Guys's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a The Grounds Guys franchise typically ranges between $82,320.00 and $214,470.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

The Grounds Guys
The Grounds Guys
$811K avg revenue · 225+ US franchises

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