The Honey Baked Ham Co.

The Honey Baked Ham Co.

Information based on 2024 FDD

Food & Beverage · Other Food & Beverage

Investment min
$449K
Total: $449K–$859K
Avg gross revenue
$951K
Unit-level, 2024
Franchise fee
$15K
Per current disclosure
Royalty
6%
of gross revenue
Locations
209
Franchising since 1998

Description

What is The Honey Baked Ham Co.?

The Honey Baked Ham Company has been a beloved American institution since 1957, renowned for its signature spiral-sliced hams featuring a one-of-a-kind sweet and crunchy honey glaze. What began as a revolutionary way to prepare and serve ham has evolved into a comprehensive food service enterprise that brings joy to millions of families across the nation, especially during holidays and special occasions.

Beyond their famous hams, the company has expanded to offer a diverse menu including premium turkey breasts, delectable lunch sandwiches, hearty soups, fresh salads, and an array of complementary side dishes. Their retail locations serve as both specialty food stores and casual dining destinations, providing customers with convenient meal solutions for both everyday occasions and special celebrations.

The brand's success is built on an unwavering commitment to quality, consistency, and exceptional customer service. Each Honey Baked Ham store maintains the highest standards in food preparation and presentation, ensuring that every product meets the exacting specifications that have made the brand a household name. Their dedicated staff members are known for their product knowledge and friendly, helpful attitudes, creating a welcoming atmosphere that keeps customers coming back.

For entrepreneurs interested in the food service industry, Honey Baked Ham offers a proven business model with strong seasonal peaks during major holidays, complemented by year-round revenue from their retail and catering services. The brand's sterling reputation, established supply chain, and loyal customer base provide a solid foundation for business success.
  • 67-year established brand heritage
  • 439 units nationwide presence
  • Premium specialty food positioning
  • Holiday season revenue concentration
  • Proven operational systems infrastructure
  • Strong brand recognition advantage

Location Analysis

Where The Honey Baked Ham Co. wins

The Honey Baked Ham Co., established in 1957, operates numerous locations across the United States, demonstrating significant growth over its 65+ year history. The franchise maintains a particularly strong presence in the Mid-Atlantic region, with notable concentrations in Maryland and Virginia serving as core markets. The brand's success is evidenced by its consistently positive customer ratings across thousands of reviews, with several locations achieving exceptional customer satisfaction scores.

The franchise's concentrated presence in the Mid-Atlantic demonstrates a successful regional strategy, benefiting from strong brand recognition and efficient supply chain operations. While the company shows strength in established markets, there appears to be significant expansion potential across other regions. The brand's success in diverse markets, from the Northeast to the West Coast, suggests adaptability to various demographic profiles.

Prospective franchisees should focus on densely populated suburban markets with established retail presence, particularly in underserved states adjacent to current strong markets. Key success factors include proximity to commercial districts, above-average household income levels, and strong daytime population. The brand's premium positioning and holiday-driven business model make it particularly well-suited for areas with strong corporate presence for business gifting and catering opportunities. The company's long-standing history since 1957 and consistent performance metrics indicate a proven business model with sustained market appeal.
Total US locations
439
Franchise units
209
Corporate locations
230
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind The Honey Baked Ham Co.

Avg gross revenue$951,245
Investment range$448,600 – $858,900
Investment midpoint$653,750
Brand fund4.25%
Royalty6%
Franchise fee$15,000
Min. net worth
Min. liquid capital
The Honey Baked Ham Co. requires a substantial investment of $448,600 to $858,900, positioning it as a premium franchise opportunity that significantly exceeds sub-sector averages of $210,893-$461,179. This investment level reflects the brand's established market position and comprehensive operational infrastructure requirements. The reported gross revenue of $951,245 substantially outperforms the sub-sector average of $260,970, indicating strong market positioning within the specialty food retail segment.

Established in 1957 with 439 units, the franchise demonstrates exceptional system maturity and operational stability. This 67-year track record provides substantial franchisor experience and proven business model validation across diverse market conditions. The extensive unit count suggests robust brand recognition and market penetration in the seasonal specialty food sector.

The food service industry benefits from consistent consumer demand, though seasonal fluctuations around holidays significantly impact this concept's revenue patterns. The specialty prepared foods segment serves affluent demographics seeking convenience and quality, particularly during peak holiday periods.

Ideal investors require substantial liquid capital and net worth to meet the premium investment threshold. Restaurant or food retail experience proves advantageous given operational complexity and inventory management requirements. Multi-unit development potential exists for qualified operators with sufficient capital reserves.

Key considerations include seasonal revenue concentration, labor management during peak periods, and territory exclusivity terms. The established brand recognition and proven operational systems provide competitive advantages, though the significant capital requirements limit accessibility to well-capitalized investors. Prospective franchisees should thoroughly review the FDD and conduct comprehensive due diligence.
Did you know? Did you know that bringing the beloved tradition of spiral-cut glazed hams and gourmet comfort foods to your community through a The Honey Baked Ham Co. franchise requires a total investment between $448,600 and $858,900, which includes the $15,000 franchise fee plus all the equipment, build-out costs, and working capital needed to serve customers those signature honey-glazed holiday favorites and delicious deli sandwiches year-round?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$449K–$859K
Most common
$448,600
Minimum
$653,750
Midpoint
$858,900
Maximum

Per FDD Item 7, total initial investment ranges from $448,600 to $858,900. The midpoint $653,750 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$2M$1M$900K$600K$300KN/A
$793K
$923K
$951K
2022
2023
2024
Avg
$889K
YOY change (2023 -> 2024)
+3%

According to Item 19 of the Franchise Disclosure Document, The Honey Baked Ham Co. has an average gross revenue of $951K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

0% YoY
5004003002001000
2017
2018
2019
2020
2021
2022
2023
2024
439 units open as of 2024 FDD-1 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for The Honey Baked Ham Co.'s 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a The Honey Baked Ham Co. franchise typically ranges between $448,600.00 and $858,900.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

The Honey Baked Ham Co.
The Honey Baked Ham Co.
$951K avg revenue · 209+ US franchises

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