Trademark Collection
Lodging & Hospitality · Hotel Resorts
Description
What is Trademark Collection?
Each Trademark Collection property maintains its individual identity while benefiting from Wyndham's global distribution network and award-winning Wyndham Rewards loyalty program. The collection features carefully curated properties known for their distinctive architecture, sophisticated amenities, and personalized service.
Properties within the collection often showcase stunning locations with breathtaking views, from riverside retreats to urban landmarks. Guests can expect upscale accommodations with thoughtful touches like premium bedding, modern technology, and locally-inspired décor. Many locations offer elevated dining experiences, state-of-the-art fitness facilities, and versatile event spaces perfect for both corporate gatherings and social celebrations.
What sets Trademark Collection apart is its commitment to delivering authentic, local experiences while maintaining consistent quality standards. Whether it's a boutique hotel in a historic district or a luxurious resort with panoramic views, each property tells its own unique story while providing the reliability and service excellence associated with the Wyndham brand.
For entrepreneurs looking to maintain their property's independence while gaining the advantages of a global hospitality leader, Trademark Collection offers a compelling opportunity to join a network that celebrates individuality while providing world-class operational support and marketing reach.
- Premium investment tier with $10.6M-$17.1M range
- 87 active units established since 2017
- Targets specialized hospitality market segments
- Operates within resilient lodging industry sector
- Significantly above sub-sector average investment requirements
- Part of comprehensive hotel collection strategy
Location Analysis
Where Trademark Collection wins
The brand maintains a strong reputation for customer satisfaction based on extensive guest feedback, indicating consistent service quality across markets. The sample property's exceptional performance in Winston-Salem demonstrates the potential for outstanding results in markets that combine historical charm with modern amenities.
Expansion opportunities exist particularly in the Midwest and Southwest, where the brand has limited presence. Ideal locations for new franchises typically include mid-sized cities with strong tourism appeal, established business districts, or historical significance. Success factors include proximity to cultural attractions, business centers, and transportation hubs, with particular emphasis on markets that can support upscale, boutique-style properties. The brand's positioning as a collection of unique properties allows for flexibility in location selection while maintaining distinctive character in each market.
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Financial Analysis
The numbers behind Trademark Collection
Established in 2017 with 87 active units, the franchise demonstrates growth within the resilient lodging sector over its seven-year operating history. The hotel industry benefits from recovering travel demand and increasing consumer preference for experiential hospitality. However, revenue performance data is not currently disclosed, representing a key information gap for prospective investors.
Based on available brand information, the system appears to target diverse hospitality segments including mountain escapes, beach destinations, extended-stay properties, and specialized markets near colleges, national parks, and family attractions. This diversification strategy may provide revenue stability across different property types and geographic markets.
Ideal investors require substantial net worth, hospitality industry experience, and access to commercial real estate financing. The investment level suggests properties targeting affluent travelers and corporate clients, requiring sophisticated operational management capabilities.
Key considerations include market saturation in premium hospitality segments, operational complexity of resort-style properties, and sensitivity to economic downturns affecting discretionary travel spending. Prospective franchisees should thoroughly review the FDD for complete financial disclosures and conduct comprehensive market analysis before committing to this substantial investment.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $10,552,689 to $17,088,494. The midpoint $13,820,592 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Trademark Collection's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Trademark Collection franchise typically ranges between $10,552,689.00 and $17,088,494.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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