True REST

Founded in 2009, True REST Float Spa is the largest flotation therapy franchise in the United States and the category leader in a fast-growing corner of the wellness industry.

The brand has spent over 15 years building a recognized name in float therapy, with a multi-unit national footprint and a track record of franchisee operations across diverse markets.

The business is built on recurring revenue. Memberships are the primary growth engine, structured in tiered plans (1-2, 4, and 8+ floats per month) that drive consistent monthly cash flow and high client retention.

Revenue is diversified across memberships, single floats, packages, retail, and add-on services, giving owners multiple levers to grow unit economics.

Beyond the core float offering, True REST has expanded its in-spa revenue mix with the Vitality Suite, a curated recovery stack featuring infrared sauna, cold plunge, and red light therapy. These services tap directly into the recovery and mental wellness trends fueling category growth, allowing existing locations to increase ticket size without adding square footage.

Every True REST location operates on a refined model: private float suites with personal showers, brand-standard cleanliness protocols, and a trained Float Consultant team that converts first-time floaters into long-term members. The model is documented, system-driven, and built to scale, which makes it a strong fit for operators who follow proven systems rather than reinvent them.

The ideal True REST franchisee has a background in business, operations, or sales, is capital-ready, growth-oriented, and looking for a wellness concept with established brand equity and a recurring revenue model. Markets perform best in suburban and urban areas with disposable income and a wellness-engaged consumer base.

True REST sits at the intersection of three of the strongest consumer trends in wellness today: stress and mental health, recovery, and self-care.