TRYP by Wyndham

TRYP by Wyndham

Information based on 2024 FDD

Lodging & Hospitality · Hotel Resorts

Investment min
$19M
Total: $19M–$32M
Avg gross revenue
N/A
Unit-level, 2024
Franchise fee
$53K
Per current disclosure
Royalty
5%
of gross revenue
Locations
8
Franchising since 2011

Description

What is TRYP by Wyndham?

TRYP by Wyndham represents a distinctive opportunity in the upscale hospitality sector, offering a unique blend of local culture and modern comfort. As part of the renowned Wyndham Hotel Group, TRYP hotels are strategically positioned in vibrant urban locations, catering to both business travelers and leisure seekers who desire an authentic local experience.

What sets TRYP apart is its 'Powered by the City' philosophy, where each property reflects the spirit and character of its location. The brand emphasizes creating immersive stays that connect guests with the pulse of the surrounding neighborhood, from local cuisine to cultural hotspots. This approach has helped establish TRYP as a leader in the 'lifestyle hotel' segment.

The TRYP concept features contemporary design elements, tech-forward amenities, and versatile social spaces that appeal to modern travelers. Their innovative room designs include specialty accommodations like fitness rooms with exercise equipment and family rooms with bunk beds, addressing diverse guest preferences and needs.

As a franchise opportunity, TRYP by Wyndham benefits from Wyndham's robust global distribution system, award-winning loyalty program, and comprehensive operational support. Franchisees gain access to sophisticated revenue management tools, marketing resources, and ongoing training programs. The brand's focus on urban markets and its ability to adapt to local contexts creates a compelling value proposition for investors looking to enter the premium hospitality space with a distinguished international brand backing.
  • Part of Wyndham's established hospitality ecosystem since 1981
  • Modern upscale brand positioning in growing market segment
  • Early expansion opportunity with only 8 current units
  • Significantly higher investment threshold indicating premium market positioning
  • Access to Wyndham's proven hospitality infrastructure and support systems
  • Limited brand competition creating potential market differentiation advantages

Location Analysis

Where TRYP by Wyndham wins

TRYP by Wyndham maintains a select market presence as a boutique hotel concept within the Wyndham portfolio, demonstrating a focused approach to location strategy. While maintaining a limited but strategic footprint, the brand's selective expansion strategy suggests a careful approach to market entry, targeting urban centers and destination markets with strong tourism and business travel potential. The current modest market presence indicates significant room for expansion across untapped U.S. markets, particularly in major metropolitan areas and emerging secondary cities with strong hospitality demand. Ideal locations for TRYP properties typically include areas with high commercial activity, proximity to cultural attractions, and robust corporate presence. Success factors for potential franchisees include selecting locations with: strong year-round tourism, substantial business travel segments, proximity to convention centers or major corporate offices, and areas experiencing population and economic growth. Market opportunities exist in underserved urban markets with growing millennial populations and increasing tourism trends. The brand's positioning as an upper-midscale lifestyle hotel concept suggests focusing on locations that can support higher average daily rates while maintaining competitive occupancy levels. Prospective franchisees should prioritize markets with limited lifestyle hotel options and strong demographic indicators including disposable income levels above $75,000 and significant business travel activity.
Total US locations
8
Franchise units
8
Corporate locations
0
Avg. sq. footage
N/A
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Financial Analysis

The numbers behind TRYP by Wyndham

Avg gross revenueN/A
Investment range$18,512,543 – $32,245,163
Investment midpoint$25,378,853
Brand fund3%
Royalty5%
Franchise fee$52,500
Min. net worth
Min. liquid capital
TRYP by Wyndham represents a premium hotel investment opportunity with a minimum investment of $18.5 million, positioning it significantly above the hotel resort sub-sector average of $6.2-$7.7 million. This substantial capital requirement reflects the upscale positioning within Wyndham's established portfolio, targeting sophisticated travelers seeking modern amenities and design-forward accommodations.

The lodging industry benefits from recovering travel demand and corporate business resumption, though capital-intensive hotel investments require extensive liquid capital reserves and strong creditworthiness. Note that maximum investment amounts and specific revenue data are not currently available, limiting comprehensive financial projections. The sub-sector shows reported average revenues of $57,358, though this figure appears inconsistent with typical hotel operations and warrants further investigation.

With only 8 units currently operating, TRYP represents an emerging brand within Wyndham's hospitality ecosystem (Wyndham established in 1981). This limited unit count suggests significant early-stage expansion opportunities but also indicates unproven market penetration compared to mature hotel brands.

Qualified investors typically require $5-7 million liquid capital and substantial hospitality experience. The operational complexity demands professional management capabilities and understanding of revenue management, labor optimization, and guest experience delivery.

Prospective investors should thoroughly review the Franchise Disclosure Document and conduct comprehensive due diligence including feasibility studies before committing to this substantial investment opportunity.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$19M–$32M
Most common
$18,512,543
Minimum
$25,378,853
Midpoint
$32,245,163
Maximum

Per FDD Item 7, total initial investment ranges from $18,512,543 to $32,245,163. The midpoint $25,378,853 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

-11% YoY
1086420
2018
2019
2020
2021
2022
2023
2024
8 units open as of 2024 FDD-1 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for TRYP by Wyndham's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a TRYP by Wyndham franchise typically ranges between $18,512,543.00 and $32,245,163.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

TRYP by Wyndham
TRYP by Wyndham
N/A avg revenue · 8+ US franchises

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