Waffle Love
Food & Beverage · Other Food & Beverage
Description
What is Waffle Love?
At the heart of Waffle Love's success is their signature dough-based waffle, made with pearl sugar that creates a perfectly caramelized exterior while maintaining a soft, fluffy interior. Their menu features an impressive array of options, from indulgent sweet creations topped with fresh fruits, homemade whipped cream, and premium spreads like Biscoff and Nutella, to savory selections including their acclaimed chicken and waffles, which has become a customer favorite.
The brand has distinguished itself through its commitment to quality ingredients, made-to-order preparation, and exceptional customer service. Each location offers a warm, welcoming atmosphere with modern, Instagram-worthy décor that appeals to a diverse customer base. Their innovative menu includes breakfast sandwiches served on waffle-croissant hybrids, creative seasonal specials, and their famous tomato bisque paired with waffle grilled cheese.
Waffle Love has successfully carved out a unique position in the competitive food service industry by offering a product that works across multiple dayparts – breakfast, lunch, dinner, and dessert. Their business model combines the appeal of casual dining with the efficiency of quick-service restaurants, making it an attractive option for both customers and potential franchisees looking to enter the food service industry with a proven concept.
- Decade-perfected signature waffle recipes
- Scratch-made artisanal product differentiation
- Multi-daypart revenue opportunity potential
- Proven food truck concept
- Premium positioning in dessert segment
- Nine years operational refinement
Location Analysis
Where Waffle Love wins
The franchise's success in Utah suggests strong market fit in areas with young, family-oriented demographics and university populations. Their expansion from their Mountain West base to both coastal regions demonstrates adaptability to diverse market conditions while highlighting opportunities for fill-in expansion in existing territories.
For prospective franchisees, ideal locations should target areas with high foot traffic, proximity to universities or business districts, and demographics similar to their successful Utah locations. Key criteria include areas with median household incomes above $50,000, strong breakfast/brunch dining culture, and limited direct competition in the specialty waffle segment. The franchise shows particular promise in suburban areas with young families and college students, suggesting these demographics should be primary targeting factors for new locations. The difference between active and total locations also indicates potential opportunities for revitalizing or acquiring existing locations.
Loading map...
Is your territory available?
Let's find out.
We'll take you through a few quick questions, then Waffle Love confirms availability directly.
Financial Analysis
The numbers behind Waffle Love
The specialty dessert and quick-service segment benefits from growing consumer demand for unique, artisanal food experiences and Instagram-worthy products. Waffle Love's focus on scratch-made liege waffles taps into the premium breakfast and dessert markets, which have shown resilience across economic cycles.
With 16 units since 2015, the system demonstrates measured growth and operational refinement over nine years. This controlled expansion suggests focus on unit economics and operational excellence rather than rapid scaling, though it may indicate limited brand recognition outside existing markets.
Prospective investors should consider the specialized nature of waffle production, which requires specific equipment and training but may offer competitive differentiation. The premium investment level demands substantial liquid capital and net worth, making this suitable for well-capitalized investors seeking a differentiated food concept.
Ideal candidates possess restaurant or food service experience, strong local market knowledge, and sufficient capital reserves for working capital and marketing. The specialized product offering may perform best in markets with higher disposable income and appreciation for artisanal food experiences.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $311,800 to $674,700. The midpoint $493,250 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Waffle Love has an average gross revenue of $636K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2023 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Waffle Love's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Waffle Love franchise typically ranges between $311,800.00 and $674,700.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
Franchises for you
Brands worth comparing
Other brands in the same vertical and investment band — recommendations based on what you've explored.
