Wild Blue

Wild Blue

Information based on 2024 FDD

Food & Beverage · Asian

Investment min
$41K
Total: $41K–$139K
Avg gross revenue
N/A
Unit-level, 2024
Franchise fee
$6K
Per current disclosure
Royalty
N/A
Locations
126
Franchising since 2021

Description

What is Wild Blue?

Wild Blue stands as a pioneering force in the Asian food and beverage sector, bringing authentic flavors and innovative dining concepts to communities across America since 1986. With a robust presence in the market, this franchise has mastered the art of delivering exceptional Asian cuisine while maintaining consistent quality and service standards across its locations.

The brand's success lies in its unique approach to Asian fusion dining, combining traditional recipes with modern culinary techniques to create a memorable dining experience. Each Wild Blue location is thoughtfully designed to provide a welcoming atmosphere that appeals to both casual diners and food enthusiasts seeking authentic Asian flavors.

What sets Wild Blue apart is their commitment to quality ingredients, specialized cooking methods, and a carefully curated menu that caters to diverse palates. Franchise owners benefit from comprehensive training programs, proven operational systems, and ongoing support that ensures success in the competitive food service industry.

The franchise's business model is built on decades of experience and refinement, offering operators a turnkey solution with established supply chains, marketing support, and operational guidelines. Wild Blue's dedication to innovation keeps them at the forefront of dining trends while maintaining the traditional elements that have made them successful for over three decades.

For entrepreneurs passionate about the food industry and Asian cuisine, Wild Blue presents an opportunity to join a respected brand with a strong market presence and proven track record of success. Their expansion strategy focuses on selecting dedicated franchisees who share their vision for excellence in food service and customer satisfaction.
  • Nearly four decades of proven travel industry expertise since 1986
  • Substantial 167-unit network demonstrates system scalability and success
  • Ultra-accessible investment threshold under $140,000 maximum
  • Established franchise infrastructure with decades of operational refinement
  • Low barrier entry point for aspiring travel industry entrepreneurs
  • Extensive operational longevity proving business model durability

Location Analysis

Where Wild Blue wins

Wild Blue, established in 1986, maintains a strategic presence across multiple states with a substantial network of locations. The franchise's impressive customer rating average demonstrates strong operational consistency and customer satisfaction. The distribution pattern shows selective market penetration, with notable presence in coastal regions (CA, FL) and the Midwest (MI, WI), along with representation in Hawaii, indicating a careful, quality-focused expansion strategy.

The franchise's geographic footprint spans diverse markets including coastal states, Midwest territories, and various regional markets including Arizona, the Carolinas, and New Mexico. This broad presence showcases the concept's adaptability across different market conditions and consumer preferences, with consistently strong customer satisfaction ratings across regions.

The measured approach to market penetration, combined with strong customer ratings, suggests significant growth potential, particularly in states where brand awareness is established. Ideal locations for new franchises should prioritize areas with strong Asian food consumption patterns, robust dining-out demographics, and proximity to business districts or suburban retail corridors. The franchise's success across varied geographic regions indicates versatility, though prospective franchisees should conduct thorough market analysis, particularly regarding local Asian restaurant density and market saturation.
Total US locations
167
Franchise units
126
Corporate locations
41
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Wild Blue

Avg gross revenueN/A
Investment range$41,104 – $138,804
Investment midpoint$89,954
Brand fundN/A
RoyaltyN/A
Franchise fee$6,250
Min. net worth
Min. liquid capital
Wild Blue presents a **remarkably accessible investment range of $41,104-$138,804**, positioning it as an ultra-entry-level franchise opportunity in the travel services sector. **Revenue data is currently unavailable**, limiting comprehensive financial assessment capabilities. The **167-unit system established in 1986** demonstrates exceptional operational longevity and substantial scale, indicating proven franchise infrastructure and business model sustainability over nearly four decades. This extensive network suggests strong franchisor support systems and established operational procedures that have weathered multiple economic cycles. **Ideal investors should possess $50,000-$200,000 liquid capital** to cover initial investment plus working capital requirements for travel agency operations. The franchise's 38-year operational history combined with significant unit count indicates successful market penetration and franchisee satisfaction levels. The low barrier to entry makes this opportunity particularly attractive for emerging entrepreneurs seeking established business systems without substantial capital requirements. **Multi-unit development opportunities** may exist given the accessible investment threshold and proven scalability demonstrated by the current network size. The travel services industry offers recurring revenue potential through repeat customers and relationship-based business development. **Prospective franchisees should conduct thorough due diligence** to understand territory rights, marketing support, booking systems, and ongoing operational requirements within the established Wild Blue travel services framework.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$41K–$139K
Most common
$41,104
Minimum
$89,954
Midpoint
$138,804
Maximum

Per FDD Item 7, total initial investment ranges from $41,104 to $138,804. The midpoint $89,954 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Growth over time

Franchise footprint

+123% YoY
20016012080400
2019
2020
2021
2022
2023
2024
167 units open as of 2024 FDD+92 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Wild Blue's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Wild Blue franchise typically ranges between $41,104.00 and $138,804.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Wild Blue
Wild Blue
N/A avg revenue · 126+ US franchises

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