Woofie's

Woofie's

Franzy VerifiedInformation based on 2026 FDD

Pets · Dog Walking & Pet Sitting

Investment min
$182K
Total: $182K–$295K
Avg gross revenue
$246K
Unit-level, 2026
Franchise fee
$58K
Veteran discount available
Royalty
6.5%
of gross revenue
Locations
101
Franchising since 2018

Description

What is Woofie's?

Step into the booming pet care industry with Woofie’s — the franchise that’s redefining what it means to be a pet services brand. Since 2004, Woofie’s has helped entrepreneurs build rewarding businesses through our unique blend of mobile pet grooming, dog walking, and more. These multiple, predictable revenue streams set our franchisees up for success from day one.

What makes Woofie’s the best pet franchise opportunity? It’s not just our award-winning name or established systems — it’s our unwavering commitment to owner support, our vibrant culture, and the flexibility to create the lifestyle you’ve always wanted. Whether you’re a lifelong pet lover or an aspiring business owner ready to make your mark, now is the time to join a brand that stands out in a thriving industry. At Woofie’s, you’re never in it alone. You’ll build a business that brings joy to your community, create lasting relationships with clients (both two- and four-legged), and become part of a supportive franchise family that truly feels like a pack.

  • Mobile pet services
  • Multi-service pet care
  • Premium suburban pet care
  • On-demand grooming and sitting
  • Convenience-focused pet solutions

Location Analysis

Where Woofie's wins

Woofie's demonstrates strategic geographic concentration in the Mid-Atlantic, Southeast, and Texas, with particular strength in Richmond, Raleigh-Durham, Charlotte, Austin, Atlanta, and the Washington DC metro. This clustering in affluent suburban corridors aligns logically with the target demographic: dual-income households with disposable income prioritizing convenience and willing to pay premium pricing for mobile pet services. The 4.7-star average rating with moderate review volume reflects strong customer satisfaction when service delivery executes well, with positive feedback emphasizing convenience, professional pet handling, grooming quality, and the personalized one-on-one environment. Negative themes around scheduling constraints, premium pricing sensitivity, and service area limitations highlight operational bottlenecks common to appointment-based mobile models and suggest potential market saturation concerns in mature territories. The home-based operating model favors residential territories with dense single-family housing, sufficient affluence to support premium pricing, and high pet ownership rates. Markets demonstrating year-round demand and minimal weather disruption offer revenue stability advantages. The franchise's early expansion phase and regional clustering indicate territories are still available in underpenetrated affluent suburbs nationwide, though competition from independent groomers and established mobile services varies by market. Prospective investors should conduct granular territory-level validation: assess pet ownership density, household income distribution, competitive intensity, zoning for mobile operations, and feasibility of building appointment density to support unit economics. Review customer demand patterns and pricing tolerance locally before committing.
Total US locations
101
Franchise units
101
Corporate locations
0
Avg. sq. footage
N/A
Territory check

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Financial Analysis

The numbers behind Woofie's

Avg gross revenue$246,167
Investment range$181,558 – $294,936
Investment midpoint$238,247
Brand fund2%
Royalty6.5%
Franchise fee$57,500
Min. net worth$400,000
Min. liquid capital$80,000

Veteran discount available

Woofie's participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Woofie's presents a relatively accessible entry point for the mobile pet services sector, with initial investment ranging from approximately $182,000 to $295,000. Founded in 2018 and reaching 101 units by the time of analysis demonstrates aggressive early-stage expansion, though this rapid growth warrants scrutiny regarding unit economics and franchisee support infrastructure maturity. The reported gross revenue of $246,167 suggests modest unit-level performance that requires careful cash flow analysis, particularly given the premium positioning in a competitive local services market. The home-based model with mobile units offers structural cost advantages—minimal real estate overhead and staffing lean operations—but introduces scalability constraints tied to service capacity and territory density. Operational complexity centers on route optimization, vehicle maintenance, weather dependency, and labor management for skilled groomers. The investment likely encompasses vehicle outfitting, specialized equipment, initial inventory, and working capital for a service business with relatively quick revenue generation but ongoing variable costs. Profitability will be heavily influenced by appointment density, pricing power in affluent markets, customer retention, and the owner-operator's ability to build a recurring client base. The combination of accessible investment and modest reported revenue suggests cautious underwriting of cash-on-cash returns, particularly for semi-absentee operators. Territory performance will vary significantly based on local pet ownership density and competitive saturation.
Did you know? Woofie's, a mobile pet grooming and services franchise in the dog walking and pet sitting sector, requires an initial investment between approximately $182,000 and $295,000. Founded in 2018, the brand has expanded to 101 units with a home-based operating model featuring mobile service delivery. The franchise fee information was not disclosed in available data. This investment range reflects vehicle outfitting, specialized grooming equipment, and working capital for a service-based business model.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Woofie's works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$182K–$295K
Most common
$181,558
Minimum
$238,247
Midpoint
$294,936
Maximum

Per FDD Item 7, total initial investment ranges from $181,558 to $294,936. The midpoint $238,247 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

Avg
$351K
YOY change (2025 -> 2026)
-9%

According to Item 19 of the Franchise Disclosure Document, Woofie's has an average gross revenue of $246K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+23% YoY
101 units open as of 2026 FDD+19 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Woofie's's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Woofie's franchise typically ranges between $181,558.00 and $294,936.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Woofie's
Woofie's
$246K avg revenue · 101+ US franchises

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