- Founded in 2005
- Franchising Since 2006
- 160 US Franchises
- $13M - $30M Investment Range
- N/A Average Gross Revenue
- 5.5% Royalty Fee
- $75K Franchise Fee
The brand is characterized by its distinctive architectural style featuring loft-like rooms with high ceilings, oversized windows, and a contemporary aesthetic that appeals to both business and leisure travelers. Each property showcases signature amenities including the WXYZ® bar, a vibrant social scene where guests can enjoy craft cocktails and live music, and Re:mix℠ lounge, a multi-functional space perfect for both work and play.
What sets Aloft apart is its commitment to technology and innovation. The brand was among the first to implement mobile key technology, robot butlers, and voice-activated room controls. Their Re:fuel by Aloft℠ offers healthy grab-and-go options 24/7, while the Re:charge℠ gym provides state-of-the-art equipment for fitness enthusiasts.
As a franchise opportunity, Aloft Hotels offers the backing of Marriott International's powerful distribution network, award-winning loyalty program, and proven operational systems. The brand continues to expand globally, particularly appealing to markets with strong millennial demographics and urban centers experiencing growth in both business and tourism sectors. Franchisees benefit from comprehensive training, ongoing operational support, and access to Marriott's industry-leading technology platforms.
- Franchise Fee
- $75K
- Investment Range
- $13M - $30M
- Investment Midpoint
- $21M
- Minimum Cash Required
- $13M
- Royalty Fees
- 5.5%
- Brand Fund
- 2.75%
The **lodging industry** continues experiencing recovery momentum post-pandemic, with select-service hotels particularly benefiting from business travel resurgence and leisure demand. Aloft's focus on urban markets and airport locations aligns with travel pattern normalization, though investors must consider cyclical industry volatility and economic sensitivity. Note that specific revenue data is not available in the franchise dataset.
With **162 active units** since its **2005 establishment**, Aloft demonstrates measured growth and selective market development. Based on brand affiliation, the franchise benefits from Marriott's operational infrastructure, reservation systems, and Bonvoy loyalty program integration, though these specific benefits are not detailed in the source franchise data.
Key investment considerations include **high capital intensity, complex operational requirements, and extended development timelines** typical of hotel franchises. The brand's focus on millennial and Gen Z travelers demands ongoing technology investments and property modernization.
**Ideal investors** possess hospitality experience, substantial liquid capital exceeding minimum requirements, and understanding of real estate development complexities. Prospective franchisees should conduct thorough due diligence and consult the FDD for complete investment details and data limitations.
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Financing Details
Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Aloft Hotels. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.
Why Financing with Franzy Partners?
Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.
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The franchise's current footprint suggests a deliberate focus on high-traffic commercial corridors and metropolitan areas, as exemplified by their presence in markets like Columbus, Ohio near major business districts. Significant market opportunities exist for expansion across additional states, particularly in emerging tech hubs and secondary markets with strong business travel demographics.
Ideal locations for new Aloft properties typically feature proximity to corporate centers, airports, or urban entertainment districts, with demographics showing high concentrations of business travelers and millennials. Key success factors include locations with strong corporate presence, convention centers, or university campuses nearby. Markets with average household incomes above $75,000 and substantial business travel activity present the strongest opportunities for new franchisees.
Potential franchisees should focus on metropolitan areas with robust business infrastructure, growing tech sectors, and strong tourism indicators when considering new locations.
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Executive Team
Get to know the leadership behind Aloft Hotels. Learn about the experience and expertise of the executive team guiding Aloft Hotels's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).
Litigation
Review any legal actions or pending litigation involving Aloft Hotels. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).
Bankruptcy
Review Aloft Hotels's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).
Franchisor Assistance
Learn about Aloft Hotels's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).
The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
- Founded in 2005
- Franchising Since 2006
- 160 US Franchises
- $13M - $30M Investment Range
- N/A Average Gross Revenue
- 5.5% Royalty Fee
- $75K Franchise Fee
