Alset Auto

Alset Auto

Information based on 2024 FDD

Automotive Services · Auto Appearance Services

Investment min
$98K
Total: $98K–$172K
Avg gross revenue
$1M
Unit-level, 2024
Franchise fee
$45K
Per current disclosure
Royalty
8%
of gross revenue
Locations
9
Franchising since 2020

Description

What is Alset Auto?

Alset Auto represents the future of automotive aesthetic services, specializing in premium vehicle protection and customization solutions. Founded in 2018, this innovative franchise has quickly established itself as a leader in the automotive appearance industry, with a particular expertise in serving high-end and electric vehicles.

At the core of Alset Auto's service offering is their commitment to 'Protect, Preserve, and Personalize' every vehicle that enters their state-of-the-art facilities. Their comprehensive service menu includes Paint Protection Film (PPF) installation, ceramic coating applications, professional window tinting, and various customization options. What sets Alset Auto apart is their exceptional attention to detail and use of cutting-edge materials and techniques.

The franchise has built a sterling reputation for its specialized knowledge of electric vehicles, particularly Tesla models, making them a preferred choice for EV owners seeking premium protection solutions. Their technicians undergo rigorous training to ensure the highest standards of workmanship, resulting in consistently superior results that have earned them numerous five-star reviews from satisfied customers.

Customer service excellence is a hallmark of the Alset Auto experience, with transparent communication, detailed progress updates, and comprehensive aftercare support. Each location features modern facilities equipped with the latest technology and staffed by passionate automotive professionals who take pride in transforming and protecting vehicles to the highest standards.

For entrepreneurs looking to enter the rapidly growing automotive appearance industry, Alset Auto offers a proven business model with strong brand recognition and a loyal customer base. The franchise provides comprehensive training, ongoing support, and access to premium products and techniques that have helped establish their reputation for excellence.
  • Tesla-exclusive protection services specialist
  • Lower investment than sector average
  • Specialized electric vehicle aftercare focus
  • Growing Tesla market opportunity
  • Technical expertise in premium vehicles
  • Niche market with targeted customers

Location Analysis

Where Alset Auto wins

Alset Auto, established in 2018, has rapidly developed a strong market presence across multiple states, demonstrating impressive growth for a relatively young franchise in the automotive appearance services sector. The franchise maintains a notable concentration in California, while successfully expanding into major markets in Florida and Texas.

With an exceptional average rating of 4.956 across numerous customer reviews, Alset Auto has established a reputation for superior service quality. Their strategic expansion pattern shows successful market penetration in both coastal and inland states, with established presence across the Western region, including Nevada. The franchise has also developed a strong footprint extending to the Southeast and Mid-Atlantic regions, with successful operations in suburban markets characterized by strong vehicle ownership demographics.

The franchise's ability to maintain high customer satisfaction while expanding from Western markets to Southeastern and Northern regions demonstrates a highly adaptable business model. Growth opportunities exist in underserved markets between established locations, particularly in the Mountain West and Mid-Atlantic regions. Ideal locations for new franchises should target affluent suburban areas with high vehicle ownership rates and limited competition in auto appearance services, following the successful pattern established in their current markets.
Total US locations
11
Franchise units
9
Corporate locations
2
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Alset Auto

Avg gross revenue$1,003,126
Investment range$98,244 – $171,994
Investment midpoint$135,119
Brand fund1.5%
Royalty8%
Franchise fee$45,000
Min. net worth
Min. liquid capital
**Investment Structure & Capital Requirements**: Alset Auto requires an initial investment of **$98,244 - $171,994**, positioning it as an entry-level franchise opportunity within the automotive sector. This investment level is significantly lower than the sub-sector average of $250,330 - $379,328, making it accessible to emerging entrepreneurs with moderate capital availability.

**Market Context & Investment Positioning**: The Tesla-focused aftercare market represents a specialized niche within the growing electric vehicle segment. As Tesla continues expanding market share, demand for specialized protection services creates targeted opportunities. However, this narrow focus creates both opportunity and risk through brand dependency.

**Franchise System Maturity & Scale**: With **11 units** operating since **2018**, Alset Auto represents a developing franchise system with limited operational history. The small unit count suggests early-stage growth, which may indicate both expansion potential and system infrastructure limitations. Brand recognition remains localized compared to established automotive franchises.

**Investment Considerations & Risk Factors**: The Tesla-exclusive model creates market concentration risk while potentially offering reduced competition. Territory protection and exclusivity terms become critical given the specialized customer base. Operational complexity involves technical expertise in Tesla-specific applications and staying current with vehicle model changes.

**Ideal Investor Profile**: Suitable candidates should possess moderate liquid capital within the investment range, preferably with automotive or retail service experience. Markets with strong Tesla presence and affluent demographics align with the business model. Investors should understand niche market dynamics and brand-dependent business models.

Prospective franchisees must thoroughly review the FDD and conduct comprehensive due diligence before making investment decisions.
Did you know? Did you know that launching your own Alset Auto franchise - a cutting-edge automotive service business that's revolutionizing the car care industry - requires a total investment between $98,244 and $171,994, which covers everything from the $45,000 franchise fee to equipment, inventory, and working capital needed to get your high-tech auto service center serving customers and generating revenue from day one?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$98K–$172K
Most common
$98,244
Minimum
$135,119
Midpoint
$171,994
Maximum

Per FDD Item 7, total initial investment ranges from $98,244 to $171,994. The midpoint $135,119 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$2M$1M$900K$600K$300KN/A
$965K
$347K
$1M
2022
2023
2024
Avg
$772K
YOY change (2023 -> 2024)
+189%

According to Item 19 of the Franchise Disclosure Document, Alset Auto has an average gross revenue of $1M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+175% YoY
15129630
2018
2019
2020
2021
2022
2023
2024
11 units open as of 2024 FDD+7 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Alset Auto's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Alset Auto franchise typically ranges between $98,244.00 and $171,994.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Alset Auto
Alset Auto
$1M avg revenue · 9+ US franchises

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