MAACO

MAACO

Franzy VerifiedInformation based on 2025 FDD

Automotive Services · Auto Repair Shops

Investment min
$196K
Total: $196K–$644K
Avg gross revenue
$2M
Unit-level, 2025
Franchise fee
$45K
Veteran discount available
Royalty
8% of gross receipts
Locations
363
Franchising since 1972

Description

What is MAACO?

America's number one auto paint and collision repair provider, Maaco has been transforming vehicles since 1972. What drives our success is a proven operating model that puts owners in control of a profitable, scalable business backed by proven systems and world-class support. Real Opportunity, Real Revenue. Maaco Centers generate consistent revenue across three revenue streams: 60% from retail customers seeking affordable, quality collision repair and repainting services backed by a nationwide warranty. 30% from national and local fleet and trade accounts who depend on speed and consistency at volume pricing. 10% from other commercial opportunities that provide steady, predictable work. Operations That Work. Our centers operate lean on industrial or commercial real estate (7,000 to 15,000 square feet with 16-foot ceilings), eliminating prime retail overhead. You get access to proprietary repair systems, proven production methods, direct integration with national and local fleet and trade partners, and dedicated regional support aligned with your growth. With 363 operating centers across the network, franchisees have proven this model works at scale. Support Built for Owners. Every center benefits from 50+ years of operational expertise, a national marketing engine driving consistent customer traffic, elite training programs, advanced technology integration, and a regional team that's invested in your success. Whether you're converting existing automotive real estate or building from the ground up, you're joining a network that demonstrates proven profitability and operational excellence. For operations-focused entrepreneurs looking to build a legitimate collision repair and paint business with multiple revenue opportunities and institutional support, Maaco offers the franchise infrastructure that lets you focus on running a profitable shop.

  • 75+ years automotive industry experience
  • 377 locations nationwide network
  • Lower investment barrier entry point
  • Recession-resistant essential automotive services
  • Proven value-focused market positioning
  • Comprehensive franchisor operational support

Location Analysis

Where MAACO wins

MAACO demonstrates concentrated strength across the Southeast (Florida, Georgia, North Carolina, South Carolina), Mid-Atlantic (Pennsylvania, New Jersey, Maryland, Virginia), Texas, and California, with top markets including Houston, Philadelphia, Atlanta, and Phoenix. This geographic footprint aligns logically with high-population density areas featuring extensive commuter traffic, aging vehicle populations, and insurance market dynamics favoring cost-conscious repair alternatives. The ideal demographic targeting middle-income households, value-conscious vehicle owners, and commercial fleet operators reflects the brand's positioning as an affordable collision repair alternative. Markets with aging vehicle fleets (8+ years) and high insurance deductibles particularly favor MAACO's value proposition, where consumers self-pay or seek budget alternatives to premium body shops. The location requirements emphasizing high-visibility arterial positioning and 1+ acre sites suggest material real estate investment and site selection expertise as success factors. The 3.4-3.6 star average rating with moderate-to-high review volumes reveals mixed customer satisfaction. Positive feedback highlights affordability and turnaround speed, while negative themes center on inconsistent repair quality, paint matching issues, and communication gaps—patterns suggesting significant operator-dependent performance variability. These quality consistency challenges indicate that franchise execution capability varies substantially across locations, creating reputation risk in competitive markets. Prospective franchisees should conduct granular territory-level analysis, validate competitive positioning against both premium collision centers and independent shops, assess local insurance claim referral networks, and thoroughly evaluate their own technical and operational capabilities before site selection.
Total US locations
377
Franchise units
363
Corporate locations
0
Avg. sq. footage
9000

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Financial Analysis

The numbers behind MAACO

Avg gross revenue$1,615,904
Investment range$196,000 – $644,000
Investment midpoint$420,000
Brand fund1,200
Royalty8% of gross receipts
Franchise fee$45,000
Min. net worth$750,000
Min. liquid capital$300,000

Veteran discount available

MAACO participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

MAACO represents a mature automotive services franchise established in 1947 with 377 locations, indicating proven brand longevity and operational stability. The investment range of $196,000-$644,000 positions it in the moderate-to-substantial capital tier for automotive repair franchises, with the wide variance likely reflecting facility size, real estate costs, and market positioning differences. The reported gross revenue of $786,313 suggests unit-level performance that warrants careful margin analysis, particularly given the brand's value-oriented positioning in collision repair—a segment characterized by competitive pricing pressure and material cost sensitivity. The business model carries notable operational complexity requiring paint booth infrastructure, environmental compliance expertise, specialized labor force management, and coordination with insurance carriers. These factors introduce execution risk and margin variability across franchise operators. The 8,000-12,000 square foot facility requirement with specialized equipment suggests moderate scalability challenges and limited multi-unit expansion velocity compared to lighter-footprint automotive concepts. Review patterns revealing quality inconsistency and workmanship complaints signal operational execution challenges that could impact customer retention and local reputation building. The budget-oriented market positioning creates margin constraints while requiring volume throughput to achieve profitability. Prospective investors should conduct thorough unit-level economics analysis, focusing on labor efficiency, materials cost management, insurance claim penetration rates, and the operator's technical expertise in collision repair operations before committing capital.
Did you know? MAACO, operating in the automotive services sector specializing in collision repair and auto painting, requires an initial investment between $196,000 and $644,000. Founded in 1947 with 377 locations nationwide, the franchise targets value-conscious consumers seeking affordable alternatives to traditional body shops. The investment range reflects facility size, real estate costs, and market-specific build-out requirements for paint booth operations and repair infrastructure.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How MAACO works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Revenue model not specified.
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$196K–$644K
Most common
$196,000
Minimum
$420,000
Midpoint
$644,000
Maximum

Per FDD Item 7, total initial investment ranges from $196,000 to $644,000. The midpoint $420,000 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$2M$2M$1M$800K$400KN/A
$1M
$1M
$2M
2022
2023
2024
Avg
$2M
YOY change (2023 -> 2024)
+7%

According to Item 19 of the Franchise Disclosure Document, MAACO has an average gross revenue of $2M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-5% YoY
6004803602401200
2017
2018
2019
2020
2021
2022
2023
2024
377 units open as of 2025 FDD-21 in last 12 mo

2025 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for MAACO's 2025 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2025 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a MAACO franchise typically ranges between $196,000.00 and $644,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

MAACO
MAACO
$2M avg revenue · 363+ US franchises

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