Midas
Automotive Services · Oil Change + Preventative Care
Description
What is Midas?
What sets Midas apart is their commitment to transparency and customer trust, as evidenced by countless positive reviews highlighting their honest approach to service recommendations and fair pricing. Franchise owners benefit from operating under a brand that has consistently earned customer loyalty through exceptional service delivery and technical expertise.
The Midas business model emphasizes building long-term customer relationships through quality workmanship and integrity. Their service centers are staffed by highly trained technicians who provide expert diagnostics and repairs, backed by the famous Midas guarantee. This customer-first approach has helped Midas maintain its position as an industry leader for nearly seven decades.
As a Midas franchise owner, you'll join a network that provides comprehensive training, marketing support, and proven operational systems. The brand's strong national presence and recognizable golden touch branding help drive consistent customer traffic. With the automotive service industry's continued growth and the increasing complexity of modern vehicles, Midas offers entrepreneurs an opportunity to build a sustainable business in a recession-resistant industry while making a meaningful impact in their local communities.
- 70 years automotive service expertise
- 967 locations nationwide network
- Above sub-sector average revenue performance
- Golden Guarantees nationwide warranty program
- Recession-resistant recurring service model
- Comprehensive automotive service offerings
Location Analysis
Where Midas wins
The brand maintains a strong average rating across numerous customer reviews, indicating consistent service quality and strong operational execution across markets. This performance metric is particularly noteworthy in the competitive automotive service sector, where customer trust and reliability are paramount.
Key expansion opportunities exist in remaining untapped states and underserved markets within current territories, particularly in growing suburban areas with high vehicle ownership rates. Successful Midas locations typically thrive in areas with high traffic counts, proximity to retail corridors, and demographics showing median household incomes above $50,000.
Ideal location profiles include sites with substantial daily traffic volume, strong visibility from major arterials, and demographics featuring a high concentration of vehicles over 5 years old. The brand's strongest markets align with areas having significant commuter populations and established automotive service needs.
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Financial Analysis
The numbers behind Midas
The automotive service industry benefits from recession-resistant characteristics, as vehicle maintenance remains essential regardless of economic conditions. With Americans driving older vehicles longer, demand for repair services continues growing. The oil change segment particularly benefits from recurring customer needs and predictable service intervals.
Midas brings 70 years of operational history since 1954, with 967 units demonstrating substantial system maturity and market penetration. This extensive network provides economies of scale in purchasing, marketing, and operational support. The brand's longevity indicates proven business model resilience through multiple economic cycles.
The reported gross revenue of $1,283,770 exceeds sub-sector averages ($1,041,127), suggesting strong brand performance within the segment. However, prospective investors should carefully review territory rights and market saturation levels, as the mature system may limit prime location availability.
Ideal candidates should possess strong operational management experience and sufficient liquid capital for the substantial equipment investment. The business model requires technical knowledge or willingness to rely heavily on skilled technicians. Multi-unit development potential exists for qualified investors in suitable markets.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $341,650 to $916,890. The midpoint $629,270 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Midas has an average gross revenue of $1M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Midas's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Midas franchise typically ranges between $341,650.00 and $916,890.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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