Awakenings
Retail · Other Retail Businesses
Description
What is Awakenings?
The brand specializes in creating an immersive shopping environment that caters to customers seeking products that enhance their daily lives and personal well-being. Each Awakenings location is thoughtfully designed to provide a serene and welcoming atmosphere, setting it apart from traditional retail establishments. The business model is built on the growing consumer trend toward mindful consumption and lifestyle enhancement.
What makes Awakenings particularly attractive is its comprehensive franchise support system. New franchisees receive extensive training in inventory management, customer service excellence, and operational best practices. The franchise's leadership team brings valuable retail expertise to guide franchisees through the setup and ongoing management of their stores.
For entrepreneurs looking to enter the retail space with a concept that aligns with contemporary consumer values, Awakenings presents a unique opportunity. The brand's focus on quality products and exceptional customer experience positions it well for expansion in the growing conscious consumer market. As a franchisee, you'll benefit from a proven business model while contributing to your community's access to mindful retail options.
- Significantly lower investment barrier than sub-sector competitors
- Early-stage territory availability with growth potential
- Accessible entry-level franchise model for emerging entrepreneurs
- Specialized retail market positioning in evolving sector
- Lower operational complexity with streamlined unit count
- Emerging brand with established 7-year operating history
Location Analysis
Where Awakenings wins
The brand's current limited market penetration suggests opportunities for pioneering franchisees to establish strong market positions in their chosen territories. Ideal locations for Awakenings franchises should prioritize areas with strong retail foot traffic, middle to upper-income demographics, and complementary retail mix. Shopping centers and lifestyle complexes in suburban growth corridors represent particularly promising locations.
Prospective franchisees should focus on markets with robust retail spending patterns, growing population bases, and limited competition in the specialty retail segment. Key success factors include visibility, accessibility, and proximity to complementary businesses. Given the brand's early stage, franchisees have the opportunity to influence market development and establish strong territorial presence before market saturation occurs. However, this also means limited historical performance data to guide location decisions, requiring thorough independent market analysis.
Is your territory available?
We'll take you through a few quick questions, then Awakenings confirms availability directly.
Financial Analysis
The numbers behind Awakenings
The franchise operates in the diverse retail sector, which has experienced mixed performance with evolving consumer preferences toward experiential and specialized retail concepts. Established in 2017 with only 3 units, Awakenings represents an early-stage franchise system with limited operational history and market presence. This small footprint indicates either selective growth strategy or challenges in system expansion.
The franchise's per-unit revenue averages $554,051 ($1,662,152 total across 3 units), which falls below the sub-sector average of $937,273 per franchise. This performance gap may reflect the brand's early development stage, market positioning challenges, or operational factors that prospective investors should carefully evaluate.
Key investment considerations include the franchise's nascent development stage, which may offer territory availability but lacks proven scalability infrastructure. The retail sector's operational complexity requires strong inventory management, customer service capabilities, and local market adaptation skills.
Ideal investors should possess liquid capital exceeding the minimum investment threshold, retail or customer service experience, and comfort with emerging brand systems. Prospective franchisees must thoroughly review the FDD, conduct comprehensive due diligence, and evaluate local market conditions before investment commitment.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $179,845 to $310,500. The midpoint $245,173 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Awakenings has an average gross revenue of $2M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2022 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Awakenings's 2022 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Awakenings franchise typically ranges between $179,845.00 and $310,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2022. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
Franchises for you
Brands worth comparing
Other brands in the same vertical and investment band — recommendations based on what you've explored.
