Kid to Kid
Retail · Clothing & Fashion
Description
What is Kid to Kid?
Kid to Kid is a thriving retail franchise that is revolutionizing the children’s resale industry. Kid to Kid offers families across the country unbeatable value by combining a vast selection of name-brand clothing, shoes, toys, and equipment with prices at are up to 70% off original retail. What’s more, with Kid to Kid’s upscale store design, customers can shop without compromise – it’s a far cry from your typical dusty and disorganized thrift store.
Every Kid to Kid operates on a buy-sell-trade model, offering customers the opportunity to sell their gently used clothing for cash or store credit. On the other side of the counter, shoppers can access an organized, curated collection of high-quality inventory – all priced with the needs of growing families in mind. As Kid to Kid’s founders like to say, “Kids grow faster than paychecks!” As a franchise, Kid to Kid prioritizes franchisee success (return on capital) and satisfaction (return on brain damage) above all else. Kid to Kid is committed to continuously improving its systems and support, including the franchise's industry-leading software platform, which powers every transaction in stores. Kid to Kid’s aim is not only to become the defining concept in children’s thrift, but more broadly to leave families asking "why would I ever shop full price again?". The franchise is looking for hands-on, high-integrity operators who have a desire to not only build an enduringly profitable business, but also be a part of a brand that is synonymous with high-quality operations and positive community impact.
- 32 years proven franchise system
- Premium children's resale positioning
- Recession-resistant business model
- Strong unit revenue performance
- Sustainable circular economy focus
- 120 units nationwide market presence
Location Analysis
Where Kid to Kid wins
The franchise shows strategic clustering in family-oriented communities with higher median household incomes and significant populations of young families. Market analysis indicates strong potential for expansion in underserved Northeastern and Midwestern markets, particularly in areas with high concentrations of middle to upper-middle-class families and strong retail corridors.
Successful locations typically feature proximity to complementary children's services, good visibility from major thoroughfares, and ample parking. Ideal demographics include areas with household incomes above $75,000, high concentrations of families with children under 12, and strong residential growth. The franchise's strongest performance indicators come from locations in suburban retail centers near growing residential communities, suggesting this should be a primary focus for new unit development.
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Financial Analysis
The numbers behind Kid to Kid
Veteran discount available
Kid to Kid participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.
Kid to Kid requires an investment range of $357,515 - $640,215, positioning it in the mid-tier franchise category within children's businesses. This investment level sits 42% above the sub-sector average of $245,010-$508,020, reflecting the brand's premium positioning in the children's resale market. The higher investment typically includes store buildout, initial inventory acquisition systems, and comprehensive point-of-sale technology essential for consignment operations.
The children's resale sector benefits from strong economic resilience, as parents consistently seek value-driven solutions for rapidly outgrown items. Rising sustainability awareness and inflation pressures create favorable market dynamics for consignment models. The reported gross revenue of $1,017,375 substantially exceeds the sub-sector average of $433,376, indicating strong unit-level performance potential.
With 120 units and 32 years of operation since 1992, Kid to Kid demonstrates proven system maturity and sustainable growth. This operational history provides franchisees with established processes, vendor relationships, and brand recognition within local markets.
The business model requires sophisticated inventory management and pricing expertise, making it suitable for operators with retail experience or strong operational capabilities. Territory protection and exclusive market rights typically accompany the investment, though specific terms require FDD review.
Ideal investors should possess liquid capital exceeding $200,000 and retail management experience. The model appeals to entrepreneurs seeking recession-resistant businesses in family-focused markets with strong demographic density. Multi-unit development opportunities exist for qualified operators in metropolitan markets.
Did you know that launching your own Kid to Kid children's resale franchise - where you'll help families buy and sell gently used kids' clothing, toys, and gear - requires a total investment between $357,515 and $640,215, which covers everything from the $35,000 franchise fee to store buildout, inventory, and working capital needed to open your doors in this thriving secondhand retail market?
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
The model
How Kid to Kid works
Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.
Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.
Sells to businesses, contractors, or property owners.
Sells directly to consumers and homeowners.
Serves both businesses and consumers.
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $357,515 to $640,215. The midpoint $498,865 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Kid to Kid has an average gross revenue of $878K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2026 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Kid to Kid's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Kid to Kid franchise typically ranges between $357,515.00 and $640,215.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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