Furry Land

Furry Land

Franzy VerifiedInformation based on 2025 FDD

Pets · Grooming

Investment min
$137K
Total: $137K–$310K
Avg gross revenue
$850K
Unit-level, 2025
Franchise fee
$65K
Veteran discount available
Royalty
6%
of gross revenue
Locations
200
Franchising since 2022

Description

What is Furry Land?

Furry Land represents an innovative entry into the burgeoning pet grooming industry, offering entrepreneurs a unique opportunity to capitalize on America's growing love for pets. Founded in 2017, this emerging franchise concept combines professional pet grooming services with a warm, welcoming atmosphere that puts both pets and their owners at ease.

As a Furry Land franchisee, you'll operate a modern pet grooming facility that prioritizes the comfort and well-being of its four-legged clients. The business model is built around providing comprehensive grooming services, including bathing, haircuts, nail trimming, and specialized treatments, all delivered by trained professionals in a stress-free environment.

What sets Furry Land apart is their commitment to creating a spa-like experience for pets, incorporating the latest grooming techniques and premium products. The franchise concept is designed to appeal to today's pet parents who view their animals as family members and seek high-quality, professional care services.

Being a new franchise system, Furry Land offers ground-floor opportunities for entrepreneurs to establish themselves in prime territories. The brand provides comprehensive training programs, ongoing support, and proven operational systems to help franchisees build successful businesses. Their business model is structured to accommodate both experienced pet care professionals and entrepreneurs new to the industry who share a passion for animal care.

With the pet industry experiencing consistent growth and grooming services in high demand, Furry Land positions itself as a forward-thinking brand ready to make its mark in the pet care sector. The franchise offers the chance to combine profitable business ownership with the joy of working with animals while serving an ever-growing market of devoted pet owners.
  • Mobile dog grooming
  • Doorstep service convenience
  • Waterless grooming system
  • Subscription-based model
  • Stress-free at-home experience

Location Analysis

Where Furry Land wins

Furry Land demonstrates clear geographic concentration in the Southwest, West Coast, and Texas markets—specifically California, Texas, Florida, Arizona, and Nevada—with particular strength in Phoenix, San Diego, Las Vegas, Dallas-Fort Worth, Houston, and South Florida metros. This clustering aligns logically with the mobile service model's requirements: warm-weather climates minimize seasonal disruption, suburban sprawl provides territory density, and affluent pet-owning demographics support premium pricing. The 4.7-4.9 star rating range across platforms reflects strong customer satisfaction despite moderate review volumes typical of an emerging brand. Positive sentiment centers on convenience, stress reduction for pets, one-on-one attention, and professional service quality—all core value propositions that justify premium positioning. Negative feedback regarding scheduling constraints and limited availability paradoxically signals healthy demand but also highlights capacity management challenges inherent to mobile service density. Inconsistency concerns when different groomers service the same customer suggest operational standardization remains a work in progress. The mobile model's success depends critically on territory demographics: dual-income suburban households aged 30-55 with high pet ownership density and willingness to pay convenience premiums. Markets with established pet care spending patterns and limited direct mobile competition offer optimal conditions. Prospective franchisees should conduct granular territory analysis including pet ownership density mapping, competitive mobile grooming presence, average household income validation, and street-level accessibility assessment before committing.
Total US locations
201
Franchise units
200
Corporate locations
1
Avg. sq. footage
250sq ft
Territory check

Is your territory available?

We'll take you through a few quick questions, then Furry Land confirms availability directly.

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Financial Analysis

The numbers behind Furry Land

Avg gross revenue$850,267
Investment range$137,002 – $309,702
Investment midpoint$223,352
Brand fund1%
Royalty6%
Franchise fee$65,000
Min. net worth$500,000
Min. liquid capital$200,000

Veteran discount available

Furry Land participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

Furry Land presents a relatively accessible mobile grooming investment ranging from $137,002 to $309,702, positioned in the lower-to-mid tier of pet service franchises. Founded in 2017 and scaling to 200 units demonstrates rapid expansion velocity, though this growth pace warrants scrutiny regarding franchisee support infrastructure and unit-level maturity. The reported gross revenue of $1,601,680 suggests strong top-line performance potential, though this figure likely represents a high-performing or multi-unit scenario rather than typical single-territory results given the business model constraints of one-vehicle mobile operations. The mobile service model offers distinct advantages: elimination of commercial lease obligations, reduced staffing complexity, and lower overhead compared to brick-and-mortar grooming salons. However, scalability limitations inherent to service-based, owner-operator models create natural revenue ceilings unless franchisees deploy multiple vehicles and groomers. Premium pricing strategy reflected in customer feedback suggests healthy margin potential, but also implies volume sensitivity and market saturation risk in territories with competing mobile services. The home-based operational structure minimizes fixed costs but concentrates business risk on individual operator performance and local market density. Investment returns will heavily depend on territory quality, pet ownership concentration, and the franchisee's ability to maintain premium positioning while building appointment density. The relative youth of the brand introduces system-level uncertainty around long-term support quality and operational refinement.
Did you know? Furry Land, a mobile pet grooming franchise in the growing pet services sector, requires an initial investment between $137,002 and $309,702. The home-based mobile model eliminates traditional storefront costs, focusing capital on specialized grooming vehicles, equipment, and initial marketing. This investment range positions Furry Land as a moderately accessible entry point into the premium pet grooming market, though franchise fee details were not disclosed in available materials.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How Furry Land works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Revenue model not specified.
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$137K–$310K
Most common
$137,002
Minimum
$223,352
Midpoint
$309,702
Maximum

Per FDD Item 7, total initial investment ranges from $137,002 to $309,702. The midpoint $223,352 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

Avg
$1.5M
YOY change (2022 -> 2023)
+11%

According to Item 19 of the Franchise Disclosure Document, Furry Land has an average gross revenue of $1.6M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-100% YoY
0 units open as of 2025 FDD-1 in last 12 mo

2025 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Furry Land's 2025 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2025 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Furry Land franchise typically ranges between $137,002.00 and $309,702.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2025. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Furry Land
Furry Land
$850K avg revenue · 200+ US franchises

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