brand Logo

Motto Mortgage

Information based on 2024 FDD
Save
carousel-image-0
Brand Highlights
  • Founded in 2015
  • Franchising Since 2015
  • 246 US Franchises
  • $61K - $90K Investment Range
  • N/A Average Gross Revenue
  • $0/mo - $4,650/mo Royalty Fee
  • $35K Franchise Fee
Brand Description
Motto Mortgage represents a groundbreaking innovation in the financial services industry, offering a unique franchise opportunity in the mortgage brokerage sector. As a member of the RE/MAX family of brands, Motto Mortgage has revolutionized the mortgage industry by introducing the first national mortgage brokerage franchise model in the United States.

What sets Motto Mortgage apart is its customer-centric approach to mortgage lending. Their franchise model enables entrepreneurs to build relationships with multiple wholesale lenders, providing clients with extensive choices and competitive rates. This flexibility allows Motto Mortgage franchisees to offer personalized solutions tailored to each client's unique financial situation.

The franchise's business model emphasizes transparency, efficiency, and exceptional customer service. Franchisees benefit from comprehensive training, cutting-edge technology platforms, and established operational systems that streamline the mortgage process. The brand's strong reputation is evident in countless positive customer reviews that consistently highlight their loan officers' professionalism, responsiveness, and ability to simplify complex mortgage procedures.

Motto Mortgage franchisees play a crucial role in their local communities, helping individuals and families achieve their homeownership dreams. The franchise's commitment to education and clear communication ensures that clients, whether first-time homebuyers or experienced investors, understand every step of the mortgage process. With a growing network across the United States, Motto Mortgage has established itself as a trusted name in mortgage lending, offering entrepreneurs the opportunity to build a successful business while making a meaningful impact in their communities.
DID YOU KNOW?

How much does it cost to start a franchise with Motto Mortgage?

$61K
$90K
Did you know that launching your own Motto Mortgage franchise - giving you the opportunity to help families achieve homeownership while building a scalable mortgage business - requires a total investment between $60,500 and $89,550, which includes the $35,000 franchise fee plus all the essential startup costs like technology, marketing materials, and working capital needed to open your doors?
Financial Summary
Franchise Fee
$35K
Investment Range
$61K - $90K
Investment Midpoint
$75K
Minimum Cash Required
$61K
Royalty Fees
$0/mo - $4,650/mo
Brand Fund
$350/mo
Brand Bragging Rights
Independently owned local mortgage offices
Access to hundreds nationwide lenders
Complete CRM and marketing system
Comprehensive regulatory compliance support
Established 2015 with 246 units
Local service with national backing
Financial Analysis
Motto Mortgage presents a moderate entry-level investment ranging from $60,500 to $89,550, positioning it favorably within the financial services franchise sector. This investment level sits above the sub-sector minimum average of $47,923 but below the maximum of $103,168, reflecting a balanced positioning for the mortgage brokerage model.

The mortgage industry benefits from sustained housing market activity and refinancing cycles, though interest rate fluctuations create cyclical demand patterns. As an independently owned brokerage model, franchisees operate within a regulated environment requiring proper licensing and compliance infrastructure.

Established in 2015 with 246 units, Motto demonstrates solid system maturity and consistent growth trajectory within the mortgage services sector. This unit count suggests adequate franchisor experience and operational systems development, though the brand remains in expansion phase compared to legacy financial service franchises.

The business model requires mortgage industry expertise or willingness to recruit licensed loan originators, creating operational complexity considerations. Territory rights and market protection become crucial given the competitive mortgage landscape and digital lending platforms.

Ideal investors should possess financial services background or strong business management experience, with sufficient working capital beyond initial investment for operational ramp-up. The regulatory environment demands compliance-focused operators comfortable with licensing requirements and industry oversight.

Prospective franchisees must thoroughly review the Franchise Disclosure Document and conduct comprehensive due diligence, particularly regarding territory definitions, ongoing fees, and franchisor support systems in this regulated industry environment.
Expected Investment Range
Understand What It Takes to Get Started!

Discover the financial commitment required to launch this franchise. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

Bar chart display investment range

Answer a few quick questions - just 15 seconds - to reveal this detail and take the first step toward your dream business!

Average Gross Sales
See the Revenue Potential!

Curious about how much you could earn? The average gross sales data gives you a realistic view of the franchise's earning potential and success stories from existing franchisees.

Bar chart display gross sales

Provide a little information about yourself (it only takes 15 seconds) to access this valuable insight and start planning your future success!

Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Motto Mortgage. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
Tenet Financial Logo

Tenet Financial

Financing Partner

CRF USA Logo

CRF USA

Financing Partner

First Bank of the Lake Logo

First Bank of the Lake

Financing Partner

Live Oak Bank Logo

Live Oak Bank

Financing Partner

Pension Pros Logo

Pension Pros

Financing Partner

Preferred Funding Group Logo

Preferred Funding Group

Financing Partner

Guidant Financial Logo

Guidant Financial

Financing Partner

Location Analysis
Motto Mortgage demonstrates strong market penetration with widespread coverage across multiple states, showcasing particular strength in key financial markets. The franchise maintains a notable concentration in the Southeast, particularly Florida and Texas, with significant presence across North Carolina, California, and Ohio. This distribution aligns well with major financial centers and growing metropolitan areas.

The franchise's exceptional customer rating across numerous verified reviews indicates strong operational performance and customer satisfaction, particularly notable in the financial services sector where trust and reliability are paramount. This consistent high performance suggests effective standardization of services across diverse markets.

Market opportunities exist in several states without current presence, particularly in the Northeast where financial services demand is high. The franchise shows particular success in states with strong real estate markets and growing populations, suggesting these factors should be key considerations for new locations.

Ideal locations for Motto Mortgage franchises typically include areas with high median household incomes, active real estate markets, and professional demographic concentrations. Success factors include proximity to business districts, real estate offices, and growing suburban communities. Prospective franchisees should focus on markets with strong housing activity and substantial middle to upper-middle-class populations.
Total US Locations246
Open Franchises246
Corporate Locations0
Average Sq. FootN/A
Territory Map

Access the detailed territory map to find prime locations and see where this franchise operates. This information is vital for understanding your market potential and exclusivity rights.

Man looking at a map

Complete a short questionnaire in just a minute to uncover this map and identify the perfect territory for your business!

Franchise Net Unit Growth
Track Growth to Gauge Success!

See how this franchise is expanding over time. The net unit growth reveals the health and popularity of the brand—key indicators for a promising investment.

Line graph showing franchise net unit growth

Answer a few brief questions to access this growth data and make an informed decision about your future! It only takes 15 seconds and is completely free.

Additional Information

Executive Team

Get to know the leadership behind Motto Mortgage. Learn about the experience and expertise of the executive team guiding Motto Mortgage's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Motto Mortgage. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Motto Mortgage's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Motto Mortgage's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Franchises for you
Personalize Results
Franchisor Image
Franzy Verified

Schooley Mitchell

Financial Services

Gross Revenue$223,544
Min Investment$75,500
Founded1994
Franchise Units298+
Franchisor Image
Franzy Verified

BooXkeeping

Financial Services

Gross Revenue$138,276
Min Investment$53,046
Founded2020
Franchise Units15+
Franchisor Image

Ameriprise Financial

Financial Services

Gross Revenue$1,099,994
Min Investment$12,029
Founded1971
Franchise Units4003+
Franchisor Image

Jackson Hewitt Tax Service

Financial Services

Gross Revenue$118,262
Min Investment$96,050
Founded1982
Franchise Units2981+
Franchisor Image

Liberty Tax

Financial Services

Gross Revenue$153,979
Min Investment$42,200
Founded1997
Franchise Units1813+
Franchisor Image

Paramount Tax & Accounting

Financial Services

Gross Revenue$434,313
Min Investment$74,100
Founded2008
Franchise Units72+
Franchisor Image

Fiesta Insurance

Financial Services

Gross Revenue$321,581
Min Investment$72,052
Founded1998
Franchise Units248+
Franchisor Image

Goosehead Insurance

Financial Services

Gross Revenue$228,360
Min Investment$40,000
Founded2003
Franchise Units1226+