Prime Car Wash

Prime Car Wash

Information based on 2024 FDD

Automotive Services · Car Washes

Investment min
$2M
Total: $2M–$4M
Avg gross revenue
$2M
Unit-level, 2024
Franchise fee
$50K
Per current disclosure
Royalty
4%
of gross revenue
Locations
3
Franchising since 2019

Description

What is Prime Car Wash?

Prime Car Wash stands at the forefront of automotive care innovation, delivering a premium car washing experience that has been refined since its establishment in 2012. This forward-thinking franchise has revolutionized the traditional car wash model by implementing cutting-edge technology and environmentally conscious practices that set new standards in the industry.

What distinguishes Prime Car Wash is their comprehensive approach to vehicle care. Their facilities feature state-of-the-art washing equipment combined with eco-friendly cleaning solutions that provide superior results while minimizing environmental impact. Each location is strategically designed to maximize efficiency while delivering an exceptional customer experience, from the moment vehicles enter the facility to the final inspection.

The brand's success is built on a foundation of customer service excellence, with highly trained staff members who understand the importance of attention to detail. Prime Car Wash locations offer various service packages to meet different customer needs, from basic exterior washes to complete detail services, making it a versatile business model that caters to diverse market segments.

For franchisees, Prime Car Wash provides comprehensive training programs, ongoing operational support, and proven marketing strategies. Their business model emphasizes both traditional and digital marketing approaches to build strong local presence and customer loyalty. With a focus on innovation and sustainability, Prime Car Wash continues to adapt to changing consumer preferences and industry trends, positioning franchise owners for long-term success in the growing automotive care sector.
  • Established franchise system since 2012
  • Gross revenue of $1.83M significantly exceeds sub-sector average
  • Investment range competitive with car wash industry standards
  • 9 active units providing operational experience and support
  • Territory expansion opportunities in developing franchise network
  • Operates in recession-resistant automotive service sector

Location Analysis

Where Prime Car Wash wins

Prime Car Wash, established in 2012, maintains multiple active units across several locations, indicating multiple service bays or stations per location. While the franchise has maintained a focused presence in its initial market, this concentrated operational footprint suggests a strategic approach with potential for broader market expansion.

The car wash industry traditionally performs well in areas with high vehicle ownership rates. Prime Car Wash's current operational model, with multiple units per location, indicates a preference for high-capacity facilities in strategic locations. Ideal site selection typically focuses on high-traffic corridors and areas with strong consumer presence.

The concentrated geographic distribution of Prime Car Wash locations presents significant opportunities for expansion into new markets. Key considerations for new locations should include visibility from major roads, convenient access points, and proximity to retail centers. The automotive service sector's essential nature provides stability for potential franchisees considering market entry.

While customer ratings data is not currently available in our database, prospective franchisees should conduct thorough market research in their target areas. The franchise's relatively young age, combined with its multi-unit operational approach, suggests a business model focused on maximizing efficiency at each location. Future growth opportunities exist particularly in metropolitan areas with strong demographic indicators and high traffic patterns.
Total US locations
9
Franchise units
3
Corporate locations
6
Avg. sq. footage
N/A
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Financial Analysis

The numbers behind Prime Car Wash

Avg gross revenue$1,832,044
Investment range$1,724,500 – $3,500,000
Investment midpoint$2,612,250
Brand fund2%
Royalty4%
Franchise fee$50,000
Min. net worth
Min. liquid capital
Prime Car Wash requires a substantial investment of $1.7M to $3.5M, positioning it competitively within the automotive car wash sector. The investment range aligns closely with sub-sector averages ($1.76M-$3.27M), indicating standard market positioning for this capital-intensive industry. This investment level typically reflects specialized equipment, facility development, and comprehensive operational setup requirements.

The automotive car wash sector benefits from recession-resistant demand and growing consumer preference for professional vehicle maintenance services. Industry trends favor efficient service models and eco-friendly practices, creating opportunities for differentiation and customer loyalty.

Established in 2012, Prime Car Wash operates 9 active units, representing a smaller franchise system with potential for territorial expansion. This developing network may offer greater territory availability and more personalized franchisor relationships. The reported gross revenue of $1.83M significantly exceeds sub-sector averages ($869,891), demonstrating strong revenue performance, though this reflects limited comparative data within the specialized car wash segment.

Prospective investors should possess significant liquid capital given the high investment threshold and operational requirements. The business model suits investors comfortable with location-dependent operations and equipment-intensive businesses. Ideal candidates include experienced business operators with substantial net worth and familiarity with retail or service-based operations.
Did you know? Starting a Prime Car Wash franchise requires a total investment between $1,724,500 and $3,500,000, which includes the $50,000 franchise fee plus all equipment, real estate, construction, and working capital needed to launch your premium car wash operation that can serve hundreds of vehicles daily in today's booming automotive care market.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$2M–$4M
Most common
$1,724,500
Minimum
$2,612,250
Midpoint
$3,500,000
Maximum

Per FDD Item 7, total initial investment ranges from $1,724,500 to $3,500,000. The midpoint $2,612,250 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$3M$2M$2M$1M$500KN/A
$2M
$2M
2022
2023
2024
Avg
$1M
YOY change (2023 -> 2024)
+3%

According to Item 19 of the Franchise Disclosure Document, Prime Car Wash has an average gross revenue of $2M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+13% YoY
1086420
2020
2021
2022
2023
2024
9 units open as of 2024 FDD+1 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Prime Car Wash's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Prime Car Wash franchise typically ranges between $1,724,500.00 and $3,500,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Prime Car Wash
Prime Car Wash
$2M avg revenue · 3+ US franchises

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