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Pure Green

Information based on 2024 FDD
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Brand Highlights
  • Founded in 2014
  • Franchising Since 2019
  • 23 US Franchises
  • $177K - $447K Investment Range
  • $653K Average Gross Revenue
  • 6% Royalty Fee
  • $40K Franchise Fee
Brand Description
Pure Green is a rapidly growing fast-casual franchise that has revolutionized the health food industry with its innovative approach to nutritious, delicious offerings. Founded in 2014, Pure Green has established itself as a premier destination for health-conscious consumers seeking fresh, high-quality smoothies, cold-pressed juices, acai bowls, and wellness-focused food options.

The brand stands out for its commitment to using premium, natural ingredients and creating a welcoming, modern atmosphere that resonates with today's health-focused customers. Their menu features an impressive array of superfood-packed smoothies, nutrient-rich acai bowls, artisanal toasts, and protein-enhanced oatmeal bowls, all crafted to provide optimal nutrition without compromising on taste.

What sets Pure Green apart is their dedication to creating an exceptional customer experience, evidenced by consistently positive reviews praising both their products and service. Their locations feature contemporary, clean designs that create an inviting atmosphere perfect for both grab-and-go customers and those looking to stay and work or socialize.

The franchise has cultivated a loyal following by focusing on more than just healthy eating – they've created a lifestyle brand that promotes overall wellness and community connection. Their innovative product lineup includes popular items like the Pure Green Smoothie, Soul Kick juice, and customizable acai bowls, all designed to help customers maintain their healthy lifestyle goals while enjoying genuinely delicious food and beverages.

For entrepreneurs looking to tap into the booming health food market, Pure Green offers a proven business model with strong brand recognition and a passionate customer base.
DID YOU KNOW?

How much does it cost to start a franchise with Pure Green?

$177K
$447K
Did you know that launching your own Pure Green franchise - bringing fresh, cold-pressed juices and healthy smoothies to your community - requires a total investment between $177,450 and $446,900, which includes the $40,000 franchise fee plus all the equipment, build-out costs, and working capital needed to open your doors and start serving nutritious beverages to health-conscious customers?
Financial Summary
Franchise Fee
$40K
Investment Range
$177K - $447K
Investment Midpoint
$312K
Minimum Cash Required
$177K
Royalty Fees
6%
Brand Fund
2%
Brand Bragging Rights
Official cold-pressed juice partner to NBA, NFL, NHL, MLB and U.S. Military
Entrepreneur Franchise 500 Top New & Emerging Franchise recognition
Investment costs 56% below fast-casual subsector average
100+ locations open and in development across 24+ states
Top quartile franchisees achieve $964,845 in gross sales
Ranked on QSR 40/40 list of America's hottest startup fast casuals
Financial Analysis
Pure Green presents an accessible entry point into the fast-casual juice segment with investment requirements of $177,450-$446,900, significantly below the sub-sector average of $406,514-$894,151. The franchise requires $100,000 liquid capital and $300,000 net worth with a $40,000 franchise fee, positioning it as an entry-to-mid-tier opportunity suitable for first-time franchisees or experienced operators seeking lower-risk expansion.

The health and wellness sector benefits from sustained consumer demand driven by increasing health consciousness and lifestyle changes. Pure Green's focus on cold-pressed juices and superfood products aligns with premium market trends, though the fast-casual segment faces intense competition and operational complexity around fresh product management.

With 32 active units established since 2014, Pure Green demonstrates measured growth over its 10-year history. The system has 100+ locations open and in development across 24+ states, indicating expansion momentum. The brand serves as the official cold-pressed juice partner to major professional sports leagues (NBA, NFL, NHL, MLB) and the U.S. Military, demonstrating significant brand credibility and market validation.

The reported gross revenue of $652,627 falls slightly below the sub-sector average of $696,569, though top quartile performers achieve $964,845 in gross sales. The brand has earned recognition as an Entrepreneur Franchise 500 Top New & Emerging Franchise and ranks on QSR's 40/40 list of America's hottest startup fast casuals.

Ideal investors should possess food service experience, commitment to health-focused retail, and sufficient working capital for inventory management. Additional franchise requirements and fees should be verified through the FDD during due diligence.
Expected Investment Range
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Average Gross Sales
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Financing
Financing Details

Franzy connects you with top-tier financing partners to help secure the funds to invest in a franchise like Pure Green. Whether you're looking for a loan or exploring other financial products, our partners provide expert guidance to ensure you obtain the necessary capital. They specialize in offering solutions tailored to the needs of franchisees, making the process of securing financing smooth and straightforward.

Why Financing with Franzy Partners?

Choosing to finance through Franzy's partners ensures you get the best terms and support for your franchise investment. Our partners have extensive experience in the franchising industry and offer specialized financial solutions tailored to your needs. With competitive interest rates and flexible repayment options, you can find the right financing plan that fits your budget and goals. Our partners are committed to providing personalized guidance throughout the financing process, making it easier for you to secure the necessary funds and confidently move forward with your franchise venture.

Finance Partners
Tenet Financial Logo

Tenet Financial

Financing Partner

CRF USA Logo

CRF USA

Financing Partner

First Bank of the Lake Logo

First Bank of the Lake

Financing Partner

Live Oak Bank Logo

Live Oak Bank

Financing Partner

Pension Pros Logo

Pension Pros

Financing Partner

Preferred Funding Group Logo

Preferred Funding Group

Financing Partner

Guidant Financial Logo

Guidant Financial

Financing Partner

Location Analysis
Pure Green, established in 2014, has expanded to numerous locations across multiple states and territories, demonstrating significant growth in less than a decade. The franchise shows strongest market penetration in the Northeast and Midwest regions, with strong presence in Michigan, New York, Florida, and New Jersey representing their core markets. Their exceptional 4.49 average rating from thousands of customer reviews reflects strong operational excellence and consistent customer satisfaction across their network.

The franchise's geographic distribution reveals a strategic focus on urban and suburban areas, with notable presence in health-conscious markets. While well-established in the Northeast corridor and Great Lakes region, Pure Green shows emerging growth in Western states including Oregon and Colorado, suggesting successful adaptation to diverse market conditions. The brand maintains a balanced mix of locations across major metropolitan areas and growing secondary markets.

Potential franchisees should target areas with health-conscious demographics, strong daytime population density, and above-average household incomes. While the brand has achieved significant presence in key markets, substantial expansion opportunities exist, particularly in the Southern and Western United States where health-focused fast-casual concepts continue to gain traction. The franchise's consistent growth since 2014 indicates a proven business model with strong market acceptance.
Total US Locations32
Open Franchises23
Corporate Locations9
Average Sq. FootN/A
Territory Map

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Franchise Net Unit Growth
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Additional Information

Executive Team

Get to know the leadership behind Pure Green. Learn about the experience and expertise of the executive team guiding Pure Green's success. For more details, refer to Item 2 of the Franchise Disclosure Document (FDD).

Litigation

Review any legal actions or pending litigation involving Pure Green. Understanding the legal history helps assess potential risks and the brand's business practices. For more details, refer to Item 3 of the Franchise Disclosure Document (FDD).

Bankruptcy

Review Pure Green's bankruptcy history and any filings by key personnel or affiliates. This critical information provides transparency about the brand's financial stability and management. For more details, refer to Item 4 of the Franchise Disclosure Document (FDD).

Franchisor Assistance

Learn about Pure Green's comprehensive support system for franchisees, including initial training programs and continuous operational assistance. Understanding the available resources and support structure is crucial for franchise success. For more details, refer to Item 11 of the Franchise Disclosure Document (FDD).

Frequently Asked Questions
Disclaimer

The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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