Pure Green
Food & Beverage · Fast Casual
Description
What is Pure Green?
The brand stands out for its commitment to using premium, natural ingredients and creating a welcoming, modern atmosphere that resonates with today's health-focused customers. Their menu features an impressive array of superfood-packed smoothies, nutrient-rich acai bowls, artisanal toasts, and protein-enhanced oatmeal bowls, all crafted to provide optimal nutrition without compromising on taste.
What sets Pure Green apart is their dedication to creating an exceptional customer experience, evidenced by consistently positive reviews praising both their products and service. Their locations feature contemporary, clean designs that create an inviting atmosphere perfect for both grab-and-go customers and those looking to stay and work or socialize.
The franchise has cultivated a loyal following by focusing on more than just healthy eating – they've created a lifestyle brand that promotes overall wellness and community connection. Their innovative product lineup includes popular items like the Pure Green Smoothie, Soul Kick juice, and customizable acai bowls, all designed to help customers maintain their healthy lifestyle goals while enjoying genuinely delicious food and beverages.
For entrepreneurs looking to tap into the booming health food market, Pure Green offers a proven business model with strong brand recognition and a passionate customer base.
- Official cold-pressed juice partner to NBA, NFL, NHL, MLB and U.S. Military
- Entrepreneur Franchise 500 Top New & Emerging Franchise recognition
- Investment costs 56% below fast-casual subsector average
- 100+ locations open and in development across 24+ states
- Top quartile franchisees achieve $964,845 in gross sales
- Ranked on QSR 40/40 list of America's hottest startup fast casuals
Location Analysis
Where Pure Green wins
The franchise's geographic distribution reveals a strategic focus on urban and suburban areas, with notable presence in health-conscious markets. While well-established in the Northeast corridor and Great Lakes region, Pure Green shows emerging growth in Western states including Oregon and Colorado, suggesting successful adaptation to diverse market conditions. The brand maintains a balanced mix of locations across major metropolitan areas and growing secondary markets.
Potential franchisees should target areas with health-conscious demographics, strong daytime population density, and above-average household incomes. While the brand has achieved significant presence in key markets, substantial expansion opportunities exist, particularly in the Southern and Western United States where health-focused fast-casual concepts continue to gain traction. The franchise's consistent growth since 2014 indicates a proven business model with strong market acceptance.
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Financial Analysis
The numbers behind Pure Green
The health and wellness sector benefits from sustained consumer demand driven by increasing health consciousness and lifestyle changes. Pure Green's focus on cold-pressed juices and superfood products aligns with premium market trends, though the fast-casual segment faces intense competition and operational complexity around fresh product management.
With 32 active units established since 2014, Pure Green demonstrates measured growth over its 10-year history. The system has 100+ locations open and in development across 24+ states, indicating expansion momentum. The brand serves as the official cold-pressed juice partner to major professional sports leagues (NBA, NFL, NHL, MLB) and the U.S. Military, demonstrating significant brand credibility and market validation.
The reported gross revenue of $652,627 falls slightly below the sub-sector average of $696,569, though top quartile performers achieve $964,845 in gross sales. The brand has earned recognition as an Entrepreneur Franchise 500 Top New & Emerging Franchise and ranks on QSR's 40/40 list of America's hottest startup fast casuals.
Ideal investors should possess food service experience, commitment to health-focused retail, and sufficient working capital for inventory management. Additional franchise requirements and fees should be verified through the FDD during due diligence.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $177,450 to $446,900. The midpoint $312,175 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
FDD Item 19
Average gross sales
According to Item 19 of the Franchise Disclosure Document, Pure Green has an average gross revenue of $653K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)
Growth over time
Franchise footprint
2024 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Pure Green's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Pure Green franchise typically ranges between $177,450.00 and $446,900.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.
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