Splash and Dash

Splash and Dash

Information based on 2023 FDD

Pets · Pet Retail

Investment min
$264K
Total: $264K–$471K
Avg gross revenue
$571K
Unit-level, 2023
Franchise fee
$60K
Per current disclosure
Royalty
8%
of gross revenue
Locations
13
Franchising since 2014

Description

What is Splash and Dash?

Splash and Dash has revolutionized the pet grooming industry by creating a unique membership-based model that prioritizes both convenience and quality care for beloved furry family members. Founded in 2009, this innovative pet grooming franchise has built its reputation on providing exceptional grooming services in a warm, welcoming environment that puts both pets and their owners at ease.

What sets Splash and Dash apart is their comprehensive approach to pet care. Their signature unlimited membership program allows pet parents to keep their four-legged friends fresh and clean year-round without worrying about individual visit costs. Each location offers a full range of services including professional grooming, bath and brush treatments, nail care, and specialized packages tailored to different breeds and coat types.

The brand's success is built on their commitment to creating a stress-free experience for pets. Their highly trained groomers are known for their gentle approach and ability to handle even the most anxious pets with patience and care. Each location maintains rigorous cleanliness standards and uses premium grooming products to ensure the best possible experience for their furry clients.

Beyond grooming services, Splash and Dash locations feature boutique retail sections offering carefully curated pet products and accessories. Their business model emphasizes building long-term relationships with customers through exceptional service and consistent results, creating a loyal customer base that returns again and again. For entrepreneurs looking to enter the booming pet care industry, Splash and Dash offers a proven system in a recession-resistant market with strong growth potential.
  • Safety-First Grooming Standards
  • Unlimited Monthly Bathing & Brushing Membership Model
  • Technology-Enabled SMS Customer Notifications
  • Wellness Checks Included with Every Visit
  • 'Cute Cut' Guarantee - Free Corrections
  • Eco-Friendly Toys Made from U.S.A. Recyclables

Location Analysis

Where Splash and Dash wins

Splash and Dash demonstrates a strategic presence across multiple states, with a concentrated footprint in the Northeast and Midwest regions. The franchise maintains an impressive 4.67 average rating across thousands of customer reviews, indicating strong operational execution and market fit. Notable concentrations in Michigan and Massachusetts suggest successful market penetration in areas with higher pet ownership and disposable income.

The franchise's distribution pattern reveals a focus on suburban areas with strong demographic indicators for pet services, as exemplified by their successful operations in key Michigan markets. Their presence across diverse regions from Texas to Massachusetts demonstrates adaptability across different regional consumer behaviors and competitive landscapes.

While current coverage shows room for growth, this presents significant expansion opportunities, particularly in underserved states between existing market clusters. The strong ratings in established markets suggest a replicable business model that could thrive in similar suburban communities with high pet ownership rates and median household incomes above $75,000.

For prospective franchisees, ideal locations should target affluent suburban areas with high pet ownership, proximity to complementary pet services, and limited competition in mobile pet grooming. The success in Michigan and Massachusetts markets indicates particular promise in regions with seasonal weather patterns where mobile pet services offer significant convenience value.
Total US locations
13
Franchise units
13
Corporate locations
0
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Splash and Dash

Avg gross revenue$570,774
Investment range$264,200 – $471,000
Investment midpoint$367,600
Brand fund2%
Royalty8%
Franchise fee$60,000
Min. net worth
Min. liquid capital
Splash and Dash requires an investment of $264,200-$471,000, positioning it as an entry-level to mid-tier franchise opportunity within the pet retail sector. This investment range sits below the sub-sector average of $320,858-$773,477, making it accessible to investors with moderate capital requirements. The pet grooming industry benefits from recession-resistant characteristics as pet owners prioritize their animals' health and wellness regardless of economic conditions. The franchise's membership-based unlimited bathing service creates predictable recurring income streams with flexible scheduling options, appealing to investors seeking stable cash flow patterns. However, the system's limited scale of 13 units since establishment in 2009 suggests a developing growth trajectory and emerging brand recognition compared to established competitors. The reported gross revenue of $570,774 falls below sub-sector averages, though this may reflect the system's boutique positioning and specialized service focus. The safety-first grooming approach and technology integration through SMS notifications demonstrate operational differentiation in a fragmented market. The franchise suits operators comfortable with pet handling, customer service excellence, and membership retention strategies focused on wellness-oriented pet care services.
Did you know? Did you know that launching your own Splash and Dash self-service dog wash and grooming franchise requires a total investment between $264,200 and $471,000, which includes the $60,000 franchise fee along with all equipment, buildout costs, and working capital needed to help pet parents keep their furry friends clean and happy in your community?

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$264K–$471K
Most common
$264,200
Minimum
$367,600
Midpoint
$471,000
Maximum

Per FDD Item 7, total initial investment ranges from $264,200 to $471,000. The midpoint $367,600 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$800K$640K$480K$320K$160KN/A
$500K
$571K
2021
2022
2023
Avg
$357K
YOY change (2022 -> 2023)
+14%

According to Item 19 of the Franchise Disclosure Document, Splash and Dash has an average gross revenue of $571K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

-7% YoY
201612840
2016
2017
2018
2019
2020
2021
2022
2023
13 units open as of 2023 FDD-1 in last 12 mo

2023 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Splash and Dash's 2023 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2023 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Splash and Dash franchise typically ranges between $264,200.00 and $471,000.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2023. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Splash and Dash
Splash and Dash
$571K avg revenue · 13+ US franchises

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