Strickland Brothers

Strickland Brothers

Information based on 2024 FDD

Automotive Services · Oil Change + Preventative Care

Investment min
$308K
Total: $308K–$477K
Avg gross revenue
$637K
Unit-level, 2024
Franchise fee
$55K
Per current disclosure
Royalty
6%
of gross revenue
Locations
67
Franchising since 2019

Description

What is Strickland Brothers?

Strickland Brothers has revolutionized the automotive maintenance industry with their innovative 10-minute oil change concept, establishing themselves as a leader in quick-service automotive care since 2016. Their rapid expansion across the United States is a testament to their successful business model and unwavering commitment to customer satisfaction.

What sets Strickland Brothers apart is their unique drive-through service model where customers remain in their vehicles throughout the entire service process. Their highly trained technicians work with NASCAR-like precision and efficiency, performing comprehensive vehicle maintenance while maintaining transparent communication with customers throughout the service.

The franchise's success is built on four key pillars: speed, transparency, quality, and exceptional customer service. Technicians not only perform oil changes but also conduct thorough vehicle inspections, checking fluid levels, tire pressure, and filters while explaining their findings in clear, understandable terms. This educational approach helps customers make informed decisions about their vehicle's maintenance needs without any aggressive upselling tactics.

Strickland Brothers has cultivated a reputation for their friendly, knowledgeable staff and consistent service quality across all locations. They offer various oil change packages to accommodate different vehicle needs and budgets, along with additional preventative maintenance services. Their commitment to veterans is demonstrated through generous military discounts, reflecting their dedication to community service.

For entrepreneurs seeking a franchise opportunity, Strickland Brothers offers a proven business model in the essential automotive service industry, backed by comprehensive training and ongoing support systems.
  • 10-minute drive-thru oil changes with stay-in-car service
  • No appointment necessary walk-in operations
  • 226 units demonstrating rapid system growth since 2016
  • Comprehensive courtesy vehicle inspections at no charge
  • State inspection and emission testing services available
  • Quality-focused transparent service with efficiency guarantee

Location Analysis

Where Strickland Brothers wins

Strickland Brothers demonstrates strong regional dominance with widespread coverage across multiple states, showing particular strength in the Southeast and Mid-Atlantic regions. The franchise has a notable concentration in North Carolina, with significant market presence in Indiana, Tennessee, Virginia, and West Virginia, suggesting a successful expansion strategy from its Charlotte headquarters. The franchise maintains an impressive 4.75 average rating across thousands of customer reviews, indicating exceptional service quality and consistent performance across markets.

The franchise's geographic distribution reveals a strategic focus on mid-sized markets and suburban areas, particularly along major transportation corridors. This positioning allows franchises to capture both commuter traffic and residential customers while maintaining lower operational costs compared to major metropolitan locations. The strong presence in secondary markets suggests successful penetration in areas with less competition from national quick-lube chains.

Ideal locations typically feature high-visibility sites along busy arterial roads, proximity to retail centers, and demographics indicating a high concentration of vehicle owners. The franchise shows particular success in communities with median household incomes between $45,000-$85,000. Significant expansion opportunities exist in the Northeast and Western states, where the brand has limited presence but similar demographic profiles to its successful markets.
Total US locations
226
Franchise units
67
Corporate locations
159
Avg. sq. footage
N/A

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Financial Analysis

The numbers behind Strickland Brothers

Avg gross revenue$636,828
Investment range$307,900 – $476,900
Investment midpoint$392,400
Brand fund2%
Royalty6%
Franchise fee$54,900
Min. net worth
Min. liquid capital
Strickland Brothers presents an **accessible entry point** into the automotive service sector with total investment requirements of **$307,900-$476,900**, positioning well below the sub-sector average range of $417,664-$889,854. This **lower barrier to entry** makes it attractive for first-time franchisees seeking automotive exposure without premium capital commitments.

However, the franchise reports **gross revenue of $636,828**, which significantly underperforms the sub-sector average of **$1,041,127** by approximately 39%. This revenue gap represents a critical consideration for prospective investors evaluating financial performance expectations versus industry benchmarks.

The quick-lube industry benefits from **recession-resistant fundamentals**, as vehicle maintenance remains essential regardless of economic conditions. With **226 units** established since 2016, the system demonstrates **rapid expansion** and operational scalability, though the relatively young brand indicates investors enter during active development phases.

The **10-minute service model** requires efficient operational management and staff training, making it suitable for hands-on operators or experienced multi-unit developers. The drive-thru format capitalizes on consumer demand for convenience and speed in today's time-conscious market.

**Ideal investors** should possess liquid capital exceeding minimum requirements, automotive or retail management experience, and realistic expectations regarding revenue performance relative to established competitors. Thorough due diligence of financial projections and territory analysis remains essential.
Did you know? Starting your own Strickland Brothers 10 Minute Oil Change franchise requires a total investment between $307,900 and $476,900, which includes the $54,900 franchise fee and covers everything you need to launch your quick-service automotive business, with costs varying based on your location, real estate expenses, and local market conditions.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

FDD Item 7

Initial investment range

$308K–$477K
Most common
$307,900
Minimum
$392,400
Midpoint
$476,900
Maximum

Per FDD Item 7, total initial investment ranges from $307,900 to $476,900. The midpoint $392,400 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$800K$640K$480K$320K$160KN/A
$580K
$667K
$637K
2022
2023
2024
Avg
$628K
YOY change (2023 -> 2024)
-5%

According to Item 19 of the Franchise Disclosure Document, Strickland Brothers has an average gross revenue of $637K. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+75% YoY
250200150100500
2018
2019
2020
2021
2022
2023
2024
226 units open as of 2024 FDD+97 in last 12 mo

2024 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for Strickland Brothers's 2024 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2024 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a Strickland Brothers franchise typically ranges between $307,900.00 and $476,900.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) that is publicly available and that we have on record, which was issued in 2024. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. For the most current and detailed information, we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

Strickland Brothers
Strickland Brothers
$637K avg revenue · 67+ US franchises

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