
Trua Senior Living Locators
Senior Care · Senior Living Placement
Description
What is Trua Senior Living Locators ?
At Trua, we specialize in narrowing down senior care facilities based on each client’s unique needs and financial constraints, taking the guesswork out of the placement process to provide a valuable service for families, social workers, and case managers. Our founder, Matt, brings 15 years of experience and has seen firsthand the stress caused by seniors being placed in unsuitable facilities. By conducting thorough clinical assessments, we ensure seniors are matched with the right facility from the start, relieving families' stress and filling a critical industry gap. As a Trua franchisee, you will be empowered to provide personalized, ethical, and knowledgeable placement services in your community, supported by comprehensive training to help you succeed and make a meaningful impact.
- Growing senior living placement sector
- Below average initial investment requirements
- Strong demographic tailwinds driving demand
- Service-based model with lower overhead
- Meaningful senior advocacy business mission
- Early market entry territorial advantages
Location Analysis
Where Trua Senior Living Locators wins
Is your territory available?
We'll take you through a few quick questions, then Trua Senior Living Locators confirms availability directly.
Financial Analysis
The numbers behind Trua Senior Living Locators
Veteran discount available
Trua Senior Living Locators participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.
Financing partners
Vetted partners, tailored to franchisees
Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.
FranFund
CRF USA
Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.
First Bank of the Lake
Pension Pros
The model
How Trua Senior Living Locators works
Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.
Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.
Sells to businesses, contractors, or property owners.
Sells directly to consumers and homeowners.
Serves both businesses and consumers.
FDD Item 7
Initial investment range
Per FDD Item 7, total initial investment ranges from $74,000 to $116,900. The midpoint $95,450 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.
2026 Franchise Disclosure
FDD documents
Below are items 2, 3, 4, 7, 11 and 19 for Trua Senior Living Locators 's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.
Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.
Buyer FAQs
Frequently asked questions
The initial investment for a Trua Senior Living Locators franchise typically ranges between $74,000.00 and $116,900.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.
Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

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