2nd Family

2nd Family

Franzy VerifiedInformation based on 2026 FDD

Senior Care · In-Home Care Provider

Investment min
$120K
Total: $120K–$199K
Avg gross revenue
$3M
Unit-level, 2026
Franchise fee
$60K
Veteran discount available
Royalty
5.5
Locations
31
Franchising since 2017

Description

What is 2nd Family?

2nd Family stands at the forefront of compassionate senior care, offering essential in-home care services that allow elderly individuals to maintain their independence while receiving professional support in familiar surroundings. Founded in 2012, this growing franchise has established itself as a trusted name in the senior care industry, addressing the increasing demand for quality home care services across the nation.

At the heart of 2nd Family's mission is the understanding that every senior deserves to age with dignity and comfort in their own home. Their comprehensive care model encompasses everything from daily assistance with personal care and medication management to companionship and specialized memory care services. What sets 2nd Family apart is their personalized approach to care, treating each client as a unique individual with specific needs and preferences.

The franchise operates with a dual focus on excellence in care delivery and business success. Their proven business model provides franchise owners with extensive training, operational support, and marketing assistance, enabling them to build thriving businesses while making a meaningful impact in their communities. As the aging population continues to grow, 2nd Family's services become increasingly vital to families seeking reliable, professional care solutions for their loved ones.

For entrepreneurs looking to enter the rewarding senior care industry, 2nd Family offers a unique opportunity to combine business ownership with social impact. Their established systems and ongoing support help franchise owners navigate the complexities of healthcare regulations while building strong relationships within their communities. With the senior care sector projected for continued growth, 2nd Family positions itself as a forward-thinking leader in this essential service industry.
  • Growing Senior Demographics Drive Demand
  • Premium Brand Position Above Sector Average
  • Comprehensive Territory Rights & Support
  • Proven Operating Model Since 2012

Location Analysis

Where 2nd Family wins

Geographic and operational data for 2nd Family remain largely unverified, limiting direct analysis of regional performance or market concentration. This absence of publicly accessible location intelligence is atypical for franchise brands and suggests either highly localized operations, limited digital footprint, or a franchise system still developing its market identity. In-home senior care models typically perform best in markets with aging populations, higher median household incomes, dual-income families seeking eldercare support, and sufficient density to optimize caregiver routing efficiency. Likely strong territories include suburban metro areas with established 65+ demographics, where families prioritize independence and aging-in-place solutions over institutional care. The lack of verified review data prevents assessment of customer sentiment, service delivery consistency, or brand reputation—all critical factors in a relationship-driven, trust-intensive sector. Competitors in this space with robust review ecosystems often leverage transparency as a competitive advantage, making the absence here noteworthy. Prospective franchisees should expect to invest heavily in local trust-building and reputation management without the benefit of national brand recognition. Territory selection will be critical: focus on geographically concentrated areas with strong referral networks, partnerships with healthcare providers, and alignment between service pricing and local ability to pay. Conduct exhaustive local market validation, assess competitive saturation, and verify the franchisor's capacity to support market entry before finalizing territory selection.
Total US locations
7
Franchise units
31
Corporate locations
1
Avg. sq. footage
1
Territory check

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Financial Analysis

The numbers behind 2nd Family

Avg gross revenue$2,794,170
Investment range$119,825 – $198,500
Investment midpoint$159,163
Brand fund$500/mo or 1% Gross Revenue
Royalty5.5
Franchise fee$60,000
Min. net worth$450,000
Min. liquid capital$250,000

Veteran discount available

2nd Family participates in a veteran discount program on the franchise fee. Ask your Franzy advisor or the brand for current eligibility and terms.

2nd Family presents an early-stage franchise opportunity in the in-home senior care sector, with only 7 units operating since its 2012 founding. This limited footprint after more than a decade suggests constrained expansion velocity, which may reflect deliberate growth management, capital constraints, or competitive positioning challenges in a crowded subsector. The initial investment range of $119,825 to $198,500 positions this concept at the lower-to-moderate end of senior care franchising, potentially appealing to owner-operators seeking direct client engagement without facility overhead. However, the absence of disclosed franchise fee data complicates valuation transparency and may warrant clarification during discovery. The reported gross revenue figure of $1,120,038 appears to represent per-unit or system-level performance, though without context it's difficult to assess unit economics or profitability potential. If this reflects average unit performance, it suggests meaningful revenue capacity, though margins in home care are notoriously sensitive to caregiver wage inflation, client acquisition costs, and regulatory compliance burdens. The small unit count increases operational risk—franchisees lack the benefit of extensive peer networks, proven multi-market playbooks, and scalable support infrastructure typical of mature systems. Prospective investors should conduct rigorous validation of unit-level economics, caregiver retention protocols, and payor mix stability before committing capital.
Did you know? 2nd Family operates in the in-home senior care sector with an initial investment ranging from $119,825 to $198,500. This positions the franchise at a relatively accessible entry point within the senior care industry, targeting owner-operators focused on personalized eldercare services. The franchise fee was not disclosed in available materials, warranting clarification during the evaluation process to ensure full transparency of upfront capital requirements.

Financing partners

Vetted partners, tailored to franchisees

Your Franzy advisor can connect you with these partners later in the process — competitive rates, specialized in franchise financing.

FranFund

Lender

CRF USA

Nonprofit SBA lender; provides financing for franchise acquisitions, startups, and expansion.

Lender

First Bank of the Lake

Lender

Pension Pros

Lender

The model

How 2nd Family works

01
Ownership
Part-Time (Executive)

Owner stays in an executive role — sets strategy, hires a manager, and oversees crews. Typically 5–20 hr/wk after ramp; many keep their day job.

Full-Time

Owner runs the business as their primary job — leads the team day-to-day on the ground, 40+ hr/wk.

02
Revenue
Recurring revenueTransaction-basedBig-ticket salesService-basedProduct sales (retail)Hybrid model
03
Customer
B2B

Sells to businesses, contractors, or property owners.

B2C

Sells directly to consumers and homeowners.

Mixed

Serves both businesses and consumers.

FDD Item 7

Initial investment range

$120K–$199K
Most common
$119,825
Minimum
$159,163
Midpoint
$198,500
Maximum

Per FDD Item 7, total initial investment ranges from $119,825 to $198,500. The midpoint $159,163 is what most franchisees report at signing — financing typically reduces cash-at-close by 80–90%. Knowing the investment range helps you plan confidently and ensure you're fully prepared to make the leap.

FDD Item 19

Average gross sales

$2M$1M$900K$600K$300KN/A
$794K
$1M
$1M
2022
2023
2024
Avg
$1M
YOY change (2023 -> 2024)
+2%

According to Item 19 of the Franchise Disclosure Document, 2nd Family has an average gross revenue of $1M. (Note: This information is based on the latest FDD in our records. Please review the Franchise Disclosure Document (FDD) and confirm this information directly with the brand. We make no claims of accuracy for the information presented.)

Growth over time

Franchise footprint

+40% YoY
865320
2020
2021
2022
2023
2024
7 units open as of 2026 FDD+2 in last 12 mo

2026 Franchise Disclosure

FDD documents

Below are items 2, 3, 4, 7, 11 and 19 for 2nd Family's 2026 FDD. The complete FDD is delivered to you directly by the franchisor, per the FTC Franchise Rule.

Estimated initial investment
FDD Item 7 · PDF
Financial performance representations
FDD Item 19 · PDF
Members-only items
Executive team
FDD Item 2 · PDF
Litigation
FDD Item 3 · PDF
Bankruptcy
FDD Item 4 · PDF
Franchisor assistance
FDD Item 11 · PDF
Members only
Unlock the 2026 FDD

Connect to download Items 2, 3, 4, and 11 — direct from the franchisor.

Buyer FAQs

Frequently asked questions

The initial investment for a 2nd Family franchise typically ranges between $119,825.00 and $198,500.00. This includes the franchise fee, equipment, real estate, and other startup costs. To get a detailed breakdown and better understand the financial requirements, we recommend scheduling a call with the Franzy team. We'll walk you through the specifics and answer any questions you might have. For more detailed information, refer to the financial sections of the FDD.

Disclaimer. The information provided on this page is based on the latest Franchise Disclosure Document (FDD) we have on record, which was issued in 2026. This information is for informational purposes only and is not intended to constitute legal, financial, or business advice. We make no guarantees or claims regarding the completeness or accuracy. Only the franchisor can confirm that the information is complete and accurate and we recommend consulting the franchisor directly for the most recent FDD and regarding any questions that you may have about the information provided.

2nd Family
2nd Family
$3M avg revenue · 31+ US franchises

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